DFW International is one of the largest and most innovative airports in the country. It is constantly looking for ways to transform the way people travel in order to lower the stress that naturally comes when navigating any airport. The goal is to deliver a better experience for the passenger. One of the things that generally contributes to the stress of traveling is waiting in lines to order food. So to reduce the waiting in line, now DFW offers “Online Ordering,” a service to order food and beverages from the concessions though the internet, from the DFW website or their app.
“The priority for anyone flying is always to get to their gate. The gate lock is a real thing. Stopping for food contributes to the stress, especially if there is a line ahead. The fact that you can now order online on your way to the gate solves that, saving time and avoiding waiting in lines!” commented Diego Duprat, Executive Creative Director of BeautifulBeast.
“Within this context, the team worked on the ‘Flying Hungry’ campaign, which captures that feeling of when hunger takes over your thoughts, to communicate to DFW travelers that there is now a solution to avoid lines,” said Flor Leibaschoff, Founder & CCO of BeautifulBeast.
“Travelers spent most of their time connected to their mobile devices, listening to music and watching videos online. It was a no-brainer that DFW needed to be there with them. We leverage the success from the streaming channels to intercept them,” said Yousef Kattan, Founder & CEO de Truth Media.
The commercials are on the air on digital streaming and have a Completion Rate of more than 90% and a CTR that exceeds the established goals.
“This is the first campaign we have worked on for DFW Airport, and both we and the clients are very happy with the results and creativity,” concluded Leibaschoff.
Listen to the radio spots here.
