In order to differentiate itself from an ever-lengthening list of delivery competitors, Favor chose to leverage its link with H-E-B to play up the unique consumer benefits that only Favor offers, like free one-hour on H-E-B beer and wine, Blooms Flowers, and H-E-B-owned restaurants.
So Plot Twist Creativity developed a campaign to tell people about these perks, as directly as possible, but of course… with a twist. We partnered with Slash Dynamic and director, Kiran Koshy, as well as charlieuniformtango for editorial, to bring these spots and more importantly, characters, hilariously to life.
