Any challenger knows, you can’t go it alone. At LOOMIS, we embrace the stakeholder model, believing in sharing success … and the load. In our open environment, teams work collaboratively to accomplish great things, sticking together when deadlines loom and trials arise. And because ideas are welcome from anyone, that includes all our stakeholders — from clients and freelance talent to our community, our shareholders, and our production and media partners.
Where we go one, we go all.
We believe that, together, we can create a far greater measure of success, both for our clients and from each other, than we ever could individually. One of the ways we do this is through our Media Roundtable presentations.
Last week, we invited our media partners to join us at the Studio Movie Grill to hear our leaders provide valuable content and backstory on our clients, introduce them to our stakeholder model, and participate in a discussion to generate innovative solutions to better achieve our clients’ objectives for the upcoming year.
Let’s face it, unsold product is scrap.
As Peter Drucker said, “Nothing happens until somebody sells something.” Whether our clients are selling dinner, gym memberships, or carpet cleaning, our job is to help them make their cash registers ring. We know advertising makes a big difference for our clients, in fact, sometimes it makes all the difference. And we consider it a privilege to play our role in a larger collection of talented people focused on cranking the wheels of capitalism. There is no better system than the free enterprise system. We offer creativity in service of capitalism.
Since launching The LOOMIS Media Roundtable a few years ago, we continue to receive enthusiastic responses from our partners that lead to fantastic results for our clients. We look forward to hearing exciting and innovative ideas from this year’s attendees as we work through planning for 2020 and beyond.
Carly Gill with Fox TV commented on the round table, “I loved learning the background on the company culture and couldn’t agree more. If everyone had a win, win, win mentality, this world would be a better place. It is very beneficial to know who works on what accounts. The information on the accounts themselves is invaluable to help Account Executives know how their station initiatives might fit in with the goals of your clients.”
Tim Gonzales, VP of Sales at iHeart Media Dallas added, “The round table with Loomis was extremely helpful in understanding the culture they’ve created and the brilliance of their “Challenger Brands” tactics for their clients. It really set in motion a new direction and focus from the media with regard to presenting opportunities to Loomis. The creativity for their campaigns was refreshing and truly created “goose bump” and emotional moments for the room.”
Expanded input leads to greater ideas.
Embracing Conscious Capitalism and its stakeholder model, LOOMIS conceived the Media Roundtable as a truly collaborative event, allowing the agency to give our media partners a true understanding of Conscious Capitalism and how it impacts our Challenger ethos, while clearly communicating our clients’ businesses and goals. In turn, our media partners are better armed to provide us with challenger thinking that leads to innovative, creative opportunities.
This year’s event was again well received by the media community, with over 70 attendees who provided lots of feedback to help us make future events even more productive. Engaging our stakeholders in a way that values their contributions and supports our entire business ecosystem ultimately makes us all better. And we look forward to doing it again next year.
