Balanced Hues on the Set Enhance Visual Branding
At Equilateral Films, we were over the moon to shoot our first commercial in our new studio earlier this year with the Mary Kay Global Team. This spot features New York based model Aubrie Williams showcasing the new Hyrdrogel eye patches from Mary Kay.
We built two sets in our studio, one for live action and one for still photography. Roger Peters directed the live action portion of the project, while photographer Alicia Stepp handled the still photography.
Peters stated, “The balance of the soft creamy light and the pink tones in the set design, wardrobe and Aubrie’s luminous skin, complimented and supported the pink shade of the product packaging and the product itself. We did this deliberately to visually brand Hydrogel in the mind of the viewer.”
Check out the behind the scenes video for a sneak peak of the sets in action!
And check out the finished product!