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Groove Jones Creates Great Gatsby Themes Magic Mirror for Alcon

Written by Groove Jones

Every Guest Becomes Your Next Social Post –
Alcon’s Great Gatsby Themed Magic Mirror

 

When Alcon hosted its inaugural New Technology Showcase, they did not want a standard photo or video booth. They wanted something guests would actually talk about and share. So they licensed our FitCheck™ Magic Mirror, and we built a custom experience around it.

Magic Mirror

Guests stepped up to an oversized 4K display, selected an outfit, and instantly saw themselves transformed into a 1920s Great Gatsby look, complete with curated jewelry and period detail to match the Art Deco venue. The wardrobe tracked every movement in real time; the illusion held up whether guests stood still, posed, or laughed with the doctor beside them. One person or a whole group, drink in hand or not, the mirror captured it all.

Magic Mirror

Here is the part that matters for your next activation. The system recorded each guest, produced a short animated video set to music, and delivered it through a personal QR code to download and share on the spot. Every interaction became its own social moment, and every share carried the brand well beyond the four walls of the room.

Magic Mirror

About the author

Groove Jones

Groove Jones is a content creation studio, specializing in 360 media commercial productions and interactive digital experiences, owned and operated by people with vision who make things happen. Founded by industry leaders, the team has a proven track record of collaborating and doing what’s never been done before – anything to achieve our client’s goals. Our portfolio of VR brand activations is regarded the best in the business.

We’ve created award-winning commercials, developed some of the world’s most installed mobile apps and transported people into virtual reality for global brands. We are fearless and our strategy is solid.

Become a part of our story, and we’ll become a part of yours.