Groove Jones Creates ‘Goals Start Here’ AR Experience with Dallas Stars for LAUNCH & Baylor Scott and White Health
Groove Jones, a creatively led technology company, had the opportunity to bring LAUNCH Agency’s client, Baylor Scott and White Health’s campaign “Goals Start Here” to life through an innovative AR (augmented reality) experience. The experience is based on a creative concept that features Jake Oettinger, goalie of the Dallas Stars, whose inner voice – his “Motivotter” is used to help inspire fans on their personal health journey.
Through Groove Jones’s design and development, the AR experience places Jake Oettinger as your personal Hype Man, who helps people achieve their goals in real life by showing up in selfie videos or photos that users take.
The Groove Jones team developed a digital double of Oettinger in the form of a mini-AR Jake. Only it isn’t actually Jake: It’s his inner voice, which is named Motivotter, a combination of his nickname “Otter” and “motivation.”
The experience allows users to place Motivotter on any surface, next to anything they’ve achieved or want to achieve. Like eating healthier, working out more, walking their dog—you name it, Motivotter is there celebrating your victories with cheers, back flips, and a variety and dance moves.
Fans can launch the experience from any of their favorite social platforms. By scanning a QR Code on any of the ad units running throughout the city or visiting www.motivotter.com, they land on a webpage that includes links to the Social AR experience found on Facebook, Instagram, and TikTok. (TikTok recently approved Groove Jones as their platform’s official AR filter developer.)
Making the Digital Double of Jake Oettinger
Groove Jones had the pleasure of welcoming Jake Oettinger at their studio, where they scanned him inside their XR Avatar Scanner, a portable 3d volumetric scanner they developed.
The XR Avatar Scanner is powered by 50 4K cameras that capture HDR (high dynamic range – for color and depth) using multiple focal lengths—instantly capturing both the geometry and texture of the person standing inside. This, in turn, allowed the Groove Jones team to make a lifelike mini-AR version of Jake.
The team rigged the 3d geometry model data and added animations like the “Griddy” and the “Running Man” for Jake’s dance moves.
Groove Jones was proud to leverage this partnership to inspire fans around Dallas to achieve their goals – big or small. Click here to learn more about this production. And click here for the agency story.