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Author

Equilateral Films

Equilateral Films is a full service production company creating unique and powerful content for brands worldwide. We believe in the power of storytelling, and we thrive on the collaborative process.




Production
Equilateral Films is Hiring | Submit Resume
Equilateral Films Posted On June 30, 2021


Equilateral is hiring!

Full time editor and full time producer positions are available! We are looking for enthusiastic folks to join our team!

Please email your resume to Jessica at: jessica@equilateralfilms.com


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Film
Equilateral presents Shelter Skelter: A Virtual Film Festival | This is for YOU DFW Creatives!
Equilateral Films Posted On April 14, 2020



Equilateral presents Shelter Skelter: A Virtual Film Festival! Dallas/Fort Worth creatives, this is for you!

Click here for details 💰= Win Cash Prizes! 1st place: $750, 2nd place: $500, 3rd place: $250 🎥 = Films must be made by Dallas/Fort Worth creatives during April 10-20, 2020 while maintaining all current safety guidelines. 🤳= Film with whatever gear/camera you have, film with your dog/cat/kid, or animate something! Get creative! 3️⃣ = Run time is 3 minutes or less. 🕛= Submit film to roger@equilateralfilms.com by midnight on April 20, 2020. ❤️= Good luck and have fun! ✍🏻 = Poster by John Wells

⚖️ = Film Judges: Mallory Ashcraft, John Wells, Jonathan Merla

Register Here


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Coronavirus  / Post-production
Frito-Lay Taps Equilateral to Create COVID-19 Message for National Broadcast | “It’s About People”
Equilateral Films Posted On April 14, 2020



Frito-Lay and their creative team wanted to create a heartfelt COVID-19 message. The main messaging was not about branding the company but simply showing how they are impacting communities and people around the country by creating 3,000 new full-time jobs, donating over 15M toward relief efforts, providing 20M meals for at-risk students and families and more.

Equilateral is so honored to have collaborated with Frito-Lay to help create this Covid-19 response National Broadcast commercial, “It’s About People”.  It’s also exciting to see some of our own Frito-Lay documentary footage that we shot in the Dakota Zone in January open up the spot! 

Credits:
Client: Frito-Lay
Ad Agency: Frito-Lay Creative Agency
Title: “It’s About People”
Post Production: Equilateral
Executive Producer: Jessica Cramer


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Director | DP  / Post-production
Gorgeous New Work for Mary Kay From Equilateral’s Director Roger Peters | Hydrogel Eye Patches
Equilateral Films Posted On December 11, 2019


Balanced Hues on the Set Enhance Visual Branding

At Equilateral Films, we were over the moon to shoot our first commercial in our new studio earlier this year with the Mary Kay Global Team. This spot features New York based model Aubrie Williams showcasing the new Hyrdrogel eye patches from Mary Kay. 

We built two sets in our studio, one for live action and one for still photography. Roger Peters directed the live action portion of the project, while photographer Alicia Stepp handled the still photography.

Peters stated, “The balance of the soft creamy light and the pink tones in the set design, wardrobe and Aubrie’s luminous skin, complimented and supported the pink shade of the product packaging and the product itself. We did this deliberately to visually brand Hydrogel in the mind of the viewer.”

Check out the behind the scenes video for a sneak peak of the sets in action! 

And check out the finished product!


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Director
Equilateral Films Director Roger Peters Creates Heartwarming Video About Overcoming Addiction
Equilateral Films Posted On December 27, 2018


Young men attempting to overcome addiction find a new chance at Beartooth Mt. Ascent, a Catholic based residential treatment center in Wyoming that offers wilderness immersion. The experience helps the young adults to reconnect with nature in hopes of developing a positive mindset while healing their bodies and spirits.

Equilateral Films Director, Roger Peters, captures the essence of the program in this video.
Watch…


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Production Company
Equilateral Films Tackles Sweet Job for Dallas Bakery, JOY Macarons
Equilateral Films Posted On July 9, 2018


Equilateral Films created a fun, tongue-in-macaron video for local specialty bakery, Joy Macarons. The character of Dr. Stacy Borroughs, PhD, teaches how to make the perfect macaron.

Directed by Equilateral ‘s Adam Littke, starring Adam Carpenter, for the most wonderful Dallas macaron shop, Joy Macarons.

Plus a special appearance by local Dallas comedian Grant Redmond!

https://vimeo.com/271306932


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501 Views




Production Company
Equilateral Films Takes Gold @ Dallas Society of Visual Communications 50th Dallas Show
Equilateral Films Posted On June 13, 2018


Equilateral Films takes home a Gold award this past Saturday at the Dallas Society of Visual Communications 50th Dallas Show for their Internet Cafe 2 spot “Why I Come Here”.

“Why I Come Here” features local actor Colton White explaining why he goes to the quaint local Dallas coffee shop, Internet Cafe 2.

Congrats to the team:  Director Adam Littke, Writer Alan McCoy, Cinematographer Roger Peters, Actor Colton White, Executive Producer Jessica Cramer, and Music by Monster Rally. And a really big thank you to the DSVC!

Watch spot…

https://vimeo.com/243685730

For more information about Equilateral Films, please contact Executive Producer Jessica Cramer: jessica@equilateralfilms.com.


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Video Production
Equilateral Films Shoots Story of Graffiti Artists Who Create Artwork for Bud Light Bottles/SXSW
Equilateral Films Posted On February 22, 2018


While this ad was created for SXSW and features Austin artists, it was totally conceived, produced and edited by Dallas locals: The Infinite Agency, Bud Light’s Dallas Office, and us, Equilateral Films.

Synopsis:  Zuzu and Mouf are graffiti artists with Austin based SprATX, who were tasked with creating new artwork for Bud Light bottles to be distributed during SXSW.  This is their story of how they developed the art, and what inspires them.

 

Credits:
Client: Bud Light
Ad Agency:  The Infinite Agency
Title: Zuzu & Mouf
Headline: Bud Light Graffiti’s SXSW
Media: Digital Ad
Production Company: Equilateral Films
Director/DP: Roger Peters
Executive Producer: Jessica Cramer
Editor: Roger Peters
Music: Josh Strong & Juma Spears
https://www.equilateralfilms.com/contact


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