Frito-Lay and their creative team wanted to create a heartfelt COVID-19 message. The main messaging was not about branding the company but simply showing how they are impacting communities and people around the country by creating 3,000 new full-time jobs, donating over 15M toward relief efforts, providing 20M meals for at-risk students and families and more.
Equilateral is so honored to have collaborated with Frito-Lay to help create this Covid-19 response National Broadcast commercial, “It’s About People”. It’s also exciting to see some of our own Frito-Lay documentary footage that we shot in the Dakota Zone in January open up the spot!
Credits:
Client: Frito-Lay
Ad Agency: Frito-Lay Creative Agency
Title: “It’s About People”
Post Production: Equilateral
Executive Producer: Jessica Cramer
