Balcom Agency has promoted Taylor Travis to account director. During her four years at the agency, Travis has served as a supervisor for longtime Balcom client Dairy MAX, a nonprofit dairy council representing more than 900 dairy farm families across eight states. Additionally, she has managed marketing and communications work for Fort Worth-based Aspens Senior Living and nonprofit Presbyterian Night Shelter.
Travis comes from an advertising agency background with experience at other Fort Worth companies, including Schaefer Advertising and Agency Habitat (formerly GCG Marketing), where she served clients such as the Fort Worth Zoo, NEOCUTIS and Ortho Dermatologics.
She holds a bachelor’s in marketing from Texas A&M University where she began as a mathematics major before making the switch to marketing.
“Taylor is a talented account leader, managing projects both methodically and with finesse – which makes her an ideal strategist and client services teammate,” said Ashley Freer, president of Balcom. “She delivers for our clients every single day, making a difference in their plans, execution and results.”
As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.
