AAF Dallas Celebrates Local American Advertising Award Winners

More than 184 Professionals and 15 Students Honored at 54^th annual AAF Dallas American Advertising Awards

DALLAS — Feb. 19,2016 ─ The American Advertising Federation – Dallas (AAF Dallas) honored the best advertising professionals in the business at the 54^th annual AAF Dallas American Advertising Awards, held at Gas Monkey Live on Feb. 18, 2016. More commonly known as the ADDY® Awards competition, the American Advertising Awards receives more than 40,000 entries across the country, competing at three different levels – local, district and national. Gold winners from the AAF Dallas American Advertising Awards will advance to competition at the district level.

Over  602 entries were submitted this year from more than 70 Dallas advertising agencies and universities. Stephen Cargile, principal creative designer, Walt Disney; Eunie Kwon, interactive design director, Mirum; and Marcelo Padoca, creative director at The Community, served as judges.

With a theme mirroring the increasingly popular Fantasy Football movement, AAF Dallas created Fantasy Advertising to engage both entrants and attendees with the creative thinking that emerges in advertising.  Moroch developed this theme to enhance the experience of all in attendance.

Following the awards ceremony, attendees celebrated their accomplishments at the event’s after-party featuring live music by The Live 5 Band.

The American Advertising Awards 2016 sponsors included Blanks, Breed Music, Clampitt Paper, The Company of Others, Creative Circle, Dave & Busters, Dodie’s Reef, Gas Monkey Live, Greg Sunmark, Huddle Productions, Lucky 21, Lucky Post, Skyline, MMT, Moroch, Republic Editorial, Shoptology, Side Chops, SocialCentiv, Southern Methodist University, Speakeasy, The Richards Group, The Ticket, TrizCom Public Relations, and Vitamin T.

Winners include:

SALES PROMOTION – Product or Service Sales Promotion – Menu

• Silver: Record Grill Menu, Entrant: 70kft – Advertiser: Record Grill

SALES PROMOTION – Product or Service Sales Promotion – Packaging – Single Unit

• Gold: Fullmetal Alchemist Collector’s Edition Packaging, Entrant: Funimation – Advertiser: Funimation
• Silver: Black Lagoon Collector’s Edition Packaging, Entrant: Funimation – Advertiser: Funimation
• Silver: MonkeyTag Water Bottle Package, Entrant: MonkeyTag – Advertiser: MonkeyTag
• Silver: Stephen Arnold Music LP, Entrant: David Sutherland, Inc. – Advertiser: Stephen Arnold Music
• Silver: Tokyo Ghoul Collector’s Edition Packaging, Entrant: Funimation – Advertiser: Funimation

SALES PROMOTION – Product or Service Sales Promotion – Packaging – Packaging Campaign

• Silver: 11 Below Cans, Entrant: Caliber Creative – Advertiser: 11 Below Brewing Company

SALES PROMOTION – Point of Purchase – Free Standing

• Silver: Chili’s Holiday Gift Cards, Entrant: MindHandle – Advertiser: Chili’s

COLLATERAL MATERIAL – Annual Report

• Silver: Letters of Consequence: The Meadows Foundation, Entrant: Weber Shandwick – Advertiser: The Meadows Foundation

COLLATERAL MATERIAL – Brochure

• Gold: 2016 Sutherland Catalog, Entrant: David Sutherland, Inc. – Advertiser: Sutherland
• Silver: Daymark Brochure, Entrant: Launch Agency – Advertiser: Launch Agency
• Bronze: Dallas Winds Brochure, Entrant: Launch Agency – Advertiser: Launch Agency
• Bronze: Perennials Pillow Brochure, Entrant: David Sutherland, Inc. – Advertiser: Perennials Luxury Performance Fabrics

COLLATERAL MATERIAL – Publication Design

• Gold – Best of Show – Judges Choice: Lights Magazine, Entrant: Tamarack Agency – Advertiser: Tamarack Agency
• Gold: Bran Ferren Feature, Entrant: Tamarack Agency – Advertiser: Tamarack Agency
• Gold: The Burger Belt, Entrant: Caliber Creative – Advertiser: Jeremy Sharp and Wayne Geyer
• Silver: The Producers, Entrant: Tamarack Agency – Advertiser: Tamarack Agency

COLLATERAL MATERIAL – Special Event Material

• Gold: Lights Magazine, Entrant: Tamarack Agency – Advertiser: Tamarack Agency
• Gold:2015 Executive Women’s Retreat SHINE Invite Set, Entrant: The Brand Hatchery – Advertiser: Andrews Kurth
• Gold: Ground Zero 360: 70kft – Advertiser: Dallas Holocaust Museum
• Gold: The Texas Rangers Triple Play Invitations, Entrant: Launch Agency – Advertiser: Launch Agency
• Silver: Fund Holder Appreciation Dinner Invitation, Entrant: O&H Brand Design – Advertiser: Communities Foundation of Texas
• Silver: Dallas CVB White Rock Lake Dog Park Opening, Entrant: TracyLocke – Advertiser: TracyLocke
• Bronze: SUCCESS Partners CEO Summit Invite, Entrant: SUCCESS Partners – Advertiser: SUCCESS Partners

DIRECT MARKETING – Direct Mail

• Gold: Texas Motor Speedway: Violation Book, Entrant: Slingshot – Advertiser: Texas Motor Speedway
• Silver: Perennials Pillow Book, Entrant: David Sutherland, Inc. – Advertiser: Perennials
• Silver: Spire – Ultimate Branding Survival Tool Promotional Mailer, Entrant: Spire Agency – Advertiser: Spire Agency
• Silver: Bariatric Self Promotion, Entrant: Agency Creative – Advertiser: Agency Creative

DIRECT MARKETING – Specialty Advertising

• Silver: Field Goal Hoodie, Entrant: Moroch – Advertiser: McDonald’s & Green Bay Packers
• Silver: Pecan Lodge Shirt 2, Entrant: Johnson & Sekin – Advertiser: Pecan Lodge
• Bronze: Pecan Lodge Shirt, Entrant: Johnson & Sekin – Advertiser: Pecan Lodge
• Bronze: HPB Cassette Tote Bag, Entrant: Half Price Books – Advertiser: Half Price Books

PUBLIC SERVICE – Public Service Collateral

• Gold: Good Local Markets Branding, Entrant: Reed Mitchell Agency – Advertiser: Good Local Markets
• Bronze: Off Broadway On Flora Series 15/16 Season Announcement, Entrant: AT&T Performing Arts Center – Advertiser: AT&T Performing Arts Center

ADVERTISING INDUSTRY SELF-PROMOTION – Collateral

• Gold: Kimberly-Clark Sustainability 2022 Brand System, Entrant: Weber Shandwick – Advertiser: Kimberly-Clark
• Gold: MonkeyTag Brand Identity, Entrant: MonkeyTag – Advertiser: MonkeyTag

PRINT ADVERTISING – Magazine Advertising

• Silver: Daymark – Ad, Entrant: Launch Agency – Advertiser: Launch Agency
• Silver: Building Cheerleaders, Entrant: Firehouse Agency – Advertiser: National Cheerleaders Association
• Silver: Warning Series, Entrant: O&H Brand Design – Advertiser: Wyffels Hybrids
• Bronze: Baylor- Fighters Wanted Magazine Campaign, Entrant: Launch Agency – Advertiser: Launch Agency
• Bronze: Lucchese Brand Campaign, Entrant: Krause – Advertiser: Lucchese Inc.
• Bronze: Smile Power, Entrant: Publicis Hawkeye – Advertiser: Delta Dental Plans Association

PRINT ADVERTISING – Newspaper Advertising

• Silver: Addison Sweet Spot, Entrant: Launch Agency – Advertiser: Launch Agency
• Silver: Meat Fight 2015, Entrant: Johnson & Sekin – Advertiser: Meat Fight
• Silver: Meat Fight 2015, Entrant: Johnson & Sekin – Advertiser: Meat Fight

PRINT ADVERTISING – Public Service

• Silver: AT&T – It Can Wait, Entrant: Janimation – Advertiser: AT&T
• Silver: Get Your Head Out of The Grass, Entrant: Janimation – Advertiser: The Southern Nevada Water Authority
• Silver: Meat Fight – BoxBQ, Entrant: Johnson & Sekin – Advertiser: Meat Fight 2015
• Silver: Meat Fight – BoxBQ Poster, Entrant: Johnson & Sekin – Advertiser: Meat Fight
• Silver: Meat Fight – Chefs, Entrant: Johnson & Sekin – Advertiser: Meat Fight 2015
• Silver: Meat Fight – Chefs poster, Entrant: Johnson & Sekin – Advertiser: Meat Fight

PRINT ADVERTISING – Advertising Agency Self-Promotion

• Bronze: O&H Christmas Card, Entrant: O&H Brand Design – Advertiser: O&H Brand Design

OUT-OF-HOME & AMBIENT MEDIA – Guerrilla Marketing

• Silver: Sasquatch, Entrant: Retailcomm – Advertiser: Dick’s Supporting Goods

OUT-OF-HOME & AMBIENT MEDIA – Installations

• Silver: Essilor Xperio UV Diorama, Entrant: ReedMitchell Agency – Advertiser: Essilor of America
• Silver: Dallas CVB B&G Installations, Entrant: TracyLocke – Advertiser: TracyLocke
• Silver: USPTO Signage, Entrant: HCK2 Partners – Advertiser: United States Patent and Trademark Texas Regional Office
• Bronze: Dallas CVB Los Angeles Food and Wine Festival Event Space, Entrant: TracyLocke – Advertiser: TracyLocke

OUT-OF-HOME & AMBIENT MEDIA – Events

• Silver: 2015 Healthy Campaign – Fruit Salad, Entrant: The Integer Group – Advertiser: The Integer Group
• Bronze: HTC, Entrant: RetailComm – Advertiser: Dick’s Sporting Goods

OUT-OF-HOME & AMBIENT MEDIA – Poster

• Gold: Tri Delta Poster, Entrant: The Brand Hatchery – Advertiser: Tri Delta
• Gold: Texas Rangers – Poster Series, Entrant: Launch Agency – Advertiser: Launch Agency
• Gold: The Rustic’s Jam and Toast Brunch, Entrant: Caliber Creative – Advertiser: The Rustic
• Silver: Candy Cane Straw, Entrant: Moroch – Advertiser: McDonald’s
• Silver: Cranksgiving Poster, Entrant: Belmont Icehouse – Advertiser: Bike Friendly Deep Ellum
• Silver: Meat Fight 2015, Entrant: Johnson & Sekin – Advertiser: Meat Fight
• Silver: Meat Fight 2015, Entrant: Johnson & Sekin – Advertiser: Meat Fight
• Silver: Back to School, Entrant: Moroch – Advertiser: McDonald’s
• Silver: Dallas Winds – Poster Series, Entrant: Launch Agency – Advertiser: Launch Agency
• Silver: Hypnotic Donuts, Entrant: Johnson & Sekin – Advertiser: Hypnotic Donuts
• Silver: Meat Fight 2015, Entrant: Johnson & Sekin – Advertiser: Meat Fight
• Silver: Meat Fight 2015, Entrant: Johnson & Sekin – Advertiser: Meat Fight
• Silver: The Rustic, Entrant: Caliber Creative – Advertiser: The Rustic
• Bronze: MVP Vodka Poster Campaign, Entrant: Johnson & Sekin – Advertiser: MVP Vodka

 OUT-OF-HOME & AMBIENT MEDIA – Outdoor Board

• Gold: Refresh, Entrant: Moroch – Advertiser: McDonald’s
• Gold: Wake Up, Entrant: Moroch – Advertiser: McDonald’s
• Silver: Park Place – Understatement, Entrant: Launch Agency – Advertiser: Launch Agency

OUT-OF-HOME & AMBIENT MEDIA – Mass Transit/Airlines

• Gold – Best of Show – Best of Print: Texas Tourism: Heated Bus Shelters, Entrant: Slingshot – Advertiser: Texas Tourism
• Gold: Baked Greats, Entrant: Moroch – Advertiser: McDonald’s
• Silver: Austin CVB Los Angeles Transit Kiosk, Entrant: Belmont Icehouse – Advertiser: Austin CVB
• Silver: Giants of the Jurassic Bus Wrap, Entrant: Alchemy at AMS – Advertiser: Dallas Zoo

OUT-OF-HOME & AMBIENT MEDIA – Campaign

• Silver: Texas Tourism: OOH Takeover, Entrant: Slingshot – Advertiser: Texas Tourism
• Silver: T-Mobile Chicago Station Domination, Entrant: TracyLocke – Advertiser: TracyLocke
• Silver: T-Mobile Times Square Takeover, Entrant: TracyLocke – Advertiser: TracyLocke

ONLINE/INTERACTIVE – Websites – Consumer

• Gold: Horizon Air Charter Website, Entrant: The Brand Hatchery – Advertiser: Horizon Air Charter
• Silver: Attack on Titan Live, Entrant: Funimation – Advertiser: Funimation
• Silver: Fogo.com, Entrant: Levenson – Advertiser: Fogo de Chao
• Silver: Tri Delta Website, Entrant: The Brand Hatchery – Advertiser: Tri Delta
• Bronze: Bowl & Barrel, Entrant: Caliber Creative – Advertiser: Bowl & Barrel
• Bronze: Chester’s Eggerator, Entrant: The Marketing Arm – Advertiser: Cheetos® Snacks, Frito-Lay North America, Inc

ONLINE/INTERACTIVE – Websites – B-to-B

• Silver: The Walmart Museum, Entrant: Shoptology – Advertiser: The Walmart Museum

ONLINE/INTERACTIVE – Websites – Microsites

• Gold: Go RVing “Away” Video Adventure Series Microsite, Entrant: The Richards Group – Advertiser: Go RVing
• Silver: “Steeped In” Nepali Tea Traders Microsite, Entrant: GDD Interactive – Advertiser: Nepali Tea Traders
• Bronze: Impossible Wonderland, Entrant: VLG Marketing LLC – Advertiser: VLG

ONLINE/INTERACTIVE – Social Media – Single Platform

• Gold: Mott’s “Snack Time is Play Time” Animated Social Content, Entrant: The Richards Group – Advertiser: Dr Pepper Snapple Group, Inc
• Silver: Real Time Bartender, Entrant: Richards/Lerma – Advertiser: Richards/Lerma
• Silver: Ronda Walkout, Entrant: Richards/Lerma – Advertiser: Richards/Lerma
• Silver: Snapple “Real Taste, Real Fun” Social Content, Entrant: The Richards Group – Advertiser: Dr Pepper Snapple Group, Inc

ONLINE/INETRACTIVE – Mobile App

• Gold: Lights Magazine, Entrant: Tamarack Agency – Advertiser: Tamarack Agency
• Bronze: Dallas Morning News App, Entrant: Commerce House Advertiser: Dallas Morning News

ONLINE/INTERACTIVE – Advertising & Promotion

• Silver: The Home Depot Decorators Collection Innovative Gyroscopic Ad Units, Entrant: The Richards Group – Advertiser: The Home Depot
• Bronze: T-Mobile 7000MHZ Minneapolis Web Banner, Entrant: TracyLocke – Advertiser: TracyLocke
• Bronze: Pizza Hut Hut Lovers Email Campaign, Entrant: TracyLocke – Advertiser: TracyLocke

ONLINE/INTERACTIVE – Syndicated Content

• Gold – Best of Show – Best of Digital: Lights Magazine, Entrant: Tamarack Agency – Advertiser: Tamarack Agency
• Bronze: Beerknews Digital Magazine, Entrant: Speakeasy – a content marketing and social media agency – Advertiser: Flying Saucer

ONLINE/INTERACTIVE – Branded Content & Entertainment

• Silver: Lights Magazine, Entrant: Tamarack Agency – Advertiser: Tamarack Agency
• Silver: McDonald’s Social, Entrant: Moroch – Advertiser: McDonalds

ONLINE/INTERACTIVE – Public Service

• Gold – Best of Show: Adoptable Trends, Entrant: Dieste – Advertiser: Dieste
• Bronze: All Me League New Website, Entrant: Agency Entourage – Advertiser: Taylor Hooton Foundation
• Bronze: Austin Street Center Web Site, Entrant: Speck Communications – Advertiser: Austin Street Center

ONLINE/INTERACTIVE – Self Promotion

• Bronze: MindHandle Website, Entrant: MindHandle – Advertiser: MindHandle
• Bronze: RSW Online Video, Entrant: RSW – Advertiser: RSW

FILM, VIDEO & SOUND – Radio Advertising – Local – 30 Seconds or Less

• Gold – Best of Show – Best of Broadcast: Love Letter, Entrant: Moroch – Advertiser: McDonald’s
• Silver: Dallas Museum of Art: 30 Petunias, Entrant: Slingshot – Advertiser: Dallas Museum of Art
• Silver: Real Tweet, Entrant: Moroch – Advertiser: McDonald’s
• Silver: Soap Opera, Entrant: Moroch – Advertiser: McDonald’s

FILM, VIDEO & SOUND – Radio Advertising – Local – More than 30 Seconds

• Bronze: Direct Energy “Cruel Summer” Radio Spot, Entrant: TracyLocke – Advertiser: TracyLocke

FILM, VIDEO & SOUND – Radio Advertising – Regional/Nationals – Less than 30 Seconds

• Gold: Designer Dogs, Entrant: The Richards Group – Advertiser: Motel 6, Inc.
• Silver: AutoTune, Entrant: The Richards Group – Advertiser: Motel 6, Inc.
• Silver: B&B Maid, Entrant: The Richards Group – Advertiser: Motel 6, Inc.
• Silver: Paleolithic Diet, Entrant: The Richards Group – Advertiser: Motel 6, Inc.
• Bronze: Gold Bond “Shaquettes”, Entrant: 31,000 FT – Advertiser: Chattem
• Bronze: Texas Health Rockwall: “Warning Call”, Entrant: Aars Wells – Advertiser: Texas Health Presbyterian Hospital Rockwall
• Bronze: Viral, Entrant: The Richards Group – Advertiser: Motel 6, Inc.

FILM, VIDEO & SOUND – Radio Advertising – National Campaign

• Gold: Motel 6 Radio Campaign, Entrant: The Richards Group – Advertiser: Motel 6, Inc.

FILM, VIDEO & SOUND – Radio Advertising – National Campaign

• Gold: Motel 6 Radio Campaign, Entrant: The Richards Group – Advertiser: Motel 6, Inc.

FILM, VIDEO & SOUND – Television Advertising – Less than 30 seconds

• Bronze: Texas Health – Friendly Competition, Entrant: Commerce House – Advertiser: Texas Health Resources

FILM, VIDEO & SOUND – Television Advertising – Regional/Nationals – Up to 2:00

• Gold – Best of Show – Judge’s Choice: Merry Texas Christmas, Entrant: The Richards Group – Advertiser: H-E-B
• Silver: Abuelo, Entrant: Inspire – Advertiser: Sprint
• Silver: Advances in Travel/Mobile Phone, Entrant: The Richards Group – Advertiser: Motel 6, Inc.
• Silver: Room to Room, Entrant: The Richards Group – Advertiser: Motel 6, Inc.
• Bronze: Bob, Entrant: Republic Editorial – Advertiser: McDonald’s
• Bronze: Misunderstood, Entrant: Inspire – Advertiser: McDonald’s Corp.
• Bronze: On the Road, Entrant: The Richards Group – Advertiser: H-E-B
• Bronze: Taco Bueno: Reality Show TV spot, Entrant: Slingshot – Advertiser: Taco Bueno

FILM, VIDEO & SOUND – Television Advertising – National Campaign

• Bronze: Taco Bueno: TV campaign, Entrant: Slingshot – Advertiser: Taco Bueno

FILM, VIDEO & SOUND – Internet Commercial

• Gold: PEI WEI Honey Badger, Entrant: Johson & Sekin – Advertiser: PEI WEI
• Silver: “Perfectly Prepared”, Entrant: TM Advertising – Advertiser: Japan Airlines
• Silver: Carry on the Fight, Entrant: TOM HUSSEY Photography, LLC – Advertiser: Carry on the Fight
• Silver: FunimationNow Commericial, Entrant: Funimation – Advertiser: Funimation
• Bronze: Carl, Entrant: Moroch – Advertiser: McDonald’s
• Bronze: Direct Energy Cruel Summer Online Video, Entrant: TracyLocke – Advertiser: TracyLocke
• Bronze: Pizza Hut WingStreet: No Pants Required, Entrant: TracyLocke – Advertiser: TracyLocke

FILM, VIDEO & SOUND – Online Film, Video & Sound Campaign

• Silver: Wolf Appliances “What’s Your Go-To?” Kitchen Reclaimer Partnership Video Series, Entrant: The Richards Group – Advertiser: Wolf Appliances

FILM, VIDEO & SOUND – Webisodes

• Gold: Texas Tourism: Webisodes, Entrant: Slingshot – Advertiser: Texas Tourism
• Silver: “Defense” Videos, Entrant: O&H Brand Design – Advertiser: Wyffels Hybrids

FILM, VIDEO & SOUND – Branded Content & Entertainment

• Silver: PEI WEI Honey Badger, Entrant: Johnson & Sekin – Advertiser: PEI WEI

FILM, VIDEO & SOUND – Advertising Industry Self-Promotion

• Gold: Sharp’s Non Alcoholic Brew, Entrant: Johnson & Sekin – Advertiser: Liberal Media Films
• Silver: Man & Metal 2, Entrant: Nametag Films – Advertiser: Nametag Films

CROSS PLATFORM – Integrated Campaigns – Consumer – Local

• Silver – Best of Show – Judges Choice: Diaz Law Firm, Entrant: WALO – Advertiser: Diaz Law Firm

CROSS PLATFORM – Integrated Campaigns – Consumer – National

• Silver: “Defense” Campaign, Entrant: O&H Brand Design Advertiser: Wyffels Hybrids
• Silver: Pizza Hut Crust Flavor Challenge, Entrant: TracyLocke – Advertiser: TracyLocke
• Silver: Susan G. Komen: Integrated Advertising Campaign, Entrant: Slingshot – Advertiser: Susan G. Komen

CROSS PLATFORM – Integrated Campaigns – Brand Identity Campaign

• Gold: Chop House Burger Branding, Entrant: Caliber Creative – Advertiser: Chop House Burger
• Silver: Haute Sweets Launch, Entrant: ReedMitchell Agency – Advertiser: Haute Sweets Patisserie
• Bronze: The Collective Brewing Project Brett Series, Entrant: Caliber Creative – Advertiser: The Collective Brewing Project

CROSS PLATFORM – Integrated Campaigns – Brand Identity Content Campaign

• Silver: RAM “Pursuit of Happiness” Sports Illustrated Swimsuit Edition Integrated Content Partnership, Entrant: The Richards Group – Advertiser: RAM Trucks

CROSS PLATFORM – Online/Interactive Campaign

• Silver: Texas Tourism, Entrant: Slingshot – Advertiser: Texas Toursim
• Silver: Wolf Appliances “Reclaim the Kitchen” Initiative, Entrant: The Richards Group – Advertiser: Wolf Appliances

CROSS PLATFORM – Public Service

• Silver: Symbol for the Modern South, Entrant: 70kft – Advertiser: Studio 360

CROSS PLATFORM – Advertising Industry Self Promotion

• Silver: Dick Patrick Studios 2015 self promotion campaign, Entrant: Dick Patrick Studios – Advertiser: Dick Patrick Studios
• Bronze: Work Like It’s 1985 Campaign, Entrant: Calise Partners – Advertiser: Calise partners

CROSS PLATFORM – Copywriting

• Silver: “Caution” Print Advertisement, Entrant: O&H Brand Design – Advertiser: Wyffels Hybrids
• Silver: “Warning” Print Advertisement, Entrant: O&H Brand Design – Advertiser: Wyffels Hybrids

ELMENTS OF ADVERTISING – Logo Design

• Gold: Candid Camper Logo, Entrant: Banowetz + Company, Inc. – Advertiser: Candid Camper
• Gold: NorthPark Center 1965-2015 50^th Anniversary Logo, Entrant: Banowetz + Company, Inc. – Advertiser: NorthPark Center
• Gold: NorthPark Center 50^th Anniversary Logo Series, Entrant: Banowetz + Company, Inc. – Advertiser: NorthPark Center
• Silver: NorthPark Center 50^th Anniversary “Icon 50” Logo, Entrant: Banowetz + Company, Inc. – Advertiser: NorthPark Center
• Silver: Raising Cane’s Custom Football Logo Designs, Entrant: O&H Brand Design – Advertiser: Raising Cane’s
• Bronze: Boots N Bands, Entrant: CBC Creative – Advertiser: Visit Sherman – Tourism
• Bronze: Maxine Helfman Photography Logo, Entrant: Banowetz + Company, Inc. – Advertiser: Maxine Helfman Photography
• Bronze: Stocks & Bondy Logo, Entrant: Banowetz + Company, Inc. – Advertiser: Stocks & Bondy

ELEMENTS OF ADVERTISING – Illustration

• Gold: Bran Ferren Illustration, Entrant: Tamarack Agency – Advertiser: Tamarack Agency
• Bronze: Raising Cane’s Illustrated Logo Campaign, Entrant: O&H Brand Design – Advertiser: Raising Cane’s

ELEMENTS OF ADVERTISING – Illustration Series

• Silver: NorthPark Center 2015 Holiday Graphics, Entrant: Banowets + Company, Inc. – Advertiser: NorthPark Center

ELEMENTS OF ADVERTISING – Film & Video

• Silver: What Kind?, Entrant: Moroch – Advertiser: McDonald’s
• Bronze: “Perfectly Prepared”, Entrant: TM Advertising – Advertiser: Japan Airlines

ELEMENTS OF ADVERTISING – Sound – Music

• Gold: Diaz Law Firm Jingle, Entrant: WALO – Advertiser: Diaz Law Firm

ELEMENTS OF ADVERTISING – Sound – Voiceover Talent

• Gold: PEI WEI Honey Badger, Entrant: Johson & Sekin – Advertiser: PEI WEI

ELEMENTS OF ADVERTISING – Digital Creative Technology – Interface & Navigation

• Gold: Lights Magazine, Entrant: Tamarack Agency – Advertiser: Tamarack Agency

ELEMENTS OF ADVERTISING – Digital Creative Technology – User Experience

• Gold: The Walmart Museum, Entrant: Shoptology – Advertiser: The Walmart Museum
• Silver: Lights Magazine, Entrant: Tamarack Agency – Advertiser: Tamarack Agency

ELEMENTS OF ADVERTISING – Digital Creative Technology – Innovative Use of Interactive/Technology

• Silver: “The Enterprise” at the Service Management Center, Entrant: 900lbs of Creative – Advertiser: 900lbs of Creative
• Local Only – Remodeling
• Silver: Good Local Markets Rebrand, Entrant: ReedMitchell Agency – Advertiser: Good Local Markets

STUDENT ENTRIES

 CROSS PLATFORM – Integrated Campaigns – Consumer Campaign

• Bronze: BarkBox, Entrant: Southern Methodist University

 ELEMENTS OF ADVERTISING – Visual – Logo Design

• Gold: Bowen House Logo Design, Entrant: Southern Methodist University
• Gold: Fig & Olive Logo Design, Entrant: Southern Methodist University
• Silver: American Museum of Magic, Entrant: Southern Methodist University

 OUT-OF-HOME & AMBIENT MEDIA – Poster 

• Silver: Tycho Event Poster, Entrant: Texas A&M University
• Bronze: REVITA INK, Entrant: University of North Texas

 PRINT ADVERTISING – Magazine Advertising

• Silver: Lush Naked Cosmetics, Entrant: University of North Texas
• Silver: Fellowes – The trusted shredder for untrustworthy business, Entrant: Texas A&M – Commerce
• Bronze: MiraLax: This Too Shall Pass, Entrant: Southern Methodist University
• Bronze: Party City – The Last-Minute Party Place, Entrant: Southern Methodist University
• Bronze: BarkBox, Entrant: Southern Methodist University

 COLLATERAL MATERIAL – Publication Design

• Gold – Best of Show: Tinker Tailor Soldier Spy, Entrant: Texas A&M University – Commerce
• Silver: Robinson Crusoe Book Cover, Entrant: Texas A&M University

PRODUCT OR SERVICE SALES PROMOTION – Packaging

• Gold: Fig & Olive Olive Oil Bottle, Entrant: Southern Methodist University
• Silver: Dr. Frommholtz’s Candy, Entrant: Southern Methodist University

JUDGES CHOICE PRINT: Lights Magazine, Entrant: Tamarack Agency – Advertiser: Tamarack Agency

JUDGES CHOICE – FILM, VIDEO & SOUND: Merry Texas Christmas, Entrant: The Richards Group – Advertiser: H-E-B

JUDGES CHOICE – INTEGRATED CAMPAIGN: Diaz Law Firm, Entrant: WALO – Advertiser: Diaz Law Firm

BEST OF PRINT: Texas Tourism: Heated Bus Shelters, Entrant: Slingshot – Advertiser: Texas Tourism

BEST OF DIGITAL: Lights Magazine, Entrant: Tamarack Agency – Advertiser: Tamarack Agency

BEST OF ONLINE/INTERACTIVE: Adoptable Trends, Entrant: Dieste – Advertiser: Dieste

BEST OF BROADCAST: Love Letter, Entrant: Moroch – Advertiser: McDonald’s

BEST OF SHOW STUDENT: Tinker Tailor Soldier Spy, Entrant: Texas A&M University – Commerce

About AAF Dallas
Founded in 1908, AAF Dallas is nearly 1,000 members strong and is affiliated with the Tenth District of the American Advertising Federation, part of AAF’s national network of more than 200 ad clubs and 40,000 professionals. AAF Dallas, AAF’s 2010-2011 Division 1 Club of the Year, strives to elevate the success of the advertising community through innovation, creative excellence, collaboration, professional development, education and philanthropic endeavors. To find out how to get involved in the Dallas ad community, visit www.aafdallas.org.

About the American Advertising Federation
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.