Author

TrizCom

In TrizCom, organizations ranging from corporations to nonprofits to start-ups gain a team of savvy PR professionals who think creatively and develop truly innovative communications ideas that build buzz and raise brand awareness for our clients. Working with TrizCom is the difference between PR that’s box-checking and PR that’s groundbreaking. Combining best practices and best thinking, we empower communications with bigger, bolder ideas that break through clutter and achieve results for our clients. That’s what happens when you partner with a team with 178 years of combined experience in the field – and a track record of client successes.

Events / Marketing

Texas Pinners/Pinterest Conference Brings Online Creativity to Life | Get Free Tickets

TrizCom Posted On September 12, 2022

Tradeshow Combines Shopping & Hands-on Classes

As the new school year begins and wanting to celebrate Texas educators with a special back-to-school gift. Texas Pinners Conference is providing them two free general admission tickets to its conference on Friday, Sept. 30 and Saturday, Oct. 30, at the Will Rogers Memorial Center in Fort Worth.

Pinners is two great events in one. It’s a conference featuring 100+ Pinterest-based classes taught by the best presenters in the nation. And it’s also a show with 200 top businesses providing beautiful options in the worlds of DIY, crafts, cooking, self-improvement, photography, party planning, scrapbooking, holiday, beauty and fashion and all sorts of other great things. You don’t have to be on Pinterest to come of course, but bring that adventurous spirit 🙂 Because this is where it all comes to life. And after you come, it’ll be your new favorite event!

“As a former educator, I know that teachers are some of the most inspiring individuals, especially in our children’s lives. So, what better way to encourage their creativity and show appreciation than to give them access to one of the largest creative events offline,” said Roxanne Bennett, co-founder of Pinners Conference. “We’re excited to provide access to Texas Pinners Conference in the hopes they can spend a weekend enjoying our Pinterest-inspired classes, shopping floor, make-and-takes and so much more. We can’t wait for them to experience a fun-filled and creative experience.”

The expo developed in 2013 was established to bring people together who share the common interest of learning, creativity, hobbies and do-it-yourself projects. The tradeshow floor is a unique design combining a shopping conference environment with hundreds of small business vendors with various goods and services. Attendees will have a chance to explore their creativity outside the classroom and experience two full event days focusing on inspiring others.

Texas Pinners Conference will showcase learning, connecting and shopping through scrapbooking, arts, fashion, beauty, self-improvement, party-planning, food arts, do-it-yourself projects, home decor and more.

The expo will also have many hour-long classes taught by exceptional presenters. Classes include artistry in different themes and trends, including:

“DIY to Make You Sigh” – DIY & Crafts
- Glass Etched Ornaments
- Christmas Decorations
- No Sew Scrap Fabric Wreath
- Bow Making 101
- Hello Fall Gnome

“Hey Good Lookin’” – Beauty & Fashion
- Aromatherapy Shower Melts
- Whipped Soap & Scrub
- Hair Tips You Wish You Kew Sooner

“My Wonderful Life” – Lifestyle and learning
- Pro Tips for an Artfully Organized Home
- Organizing Hacks for Moms
- Create A Life You Love

“Yum Yum Give Me Some” – Food Arts
- How to Make a Perfect Cookie
- You Can Bake Macarons at Home
- Fall in Love Charcuterie Board Building
- Sugar Cookie Decorating 101
- Make Your Own Cocoa Bombs

“Let’s Play House” – Home & Home Décor
- Pinners DIY Lazy Susan
- Pinners Home Scroll Board
- Pinners Stem Flower Centerpiece

“Sew Awesome” – Quilting & Sewing
- Headbands in a Half Hour
- Cork Gift Card older
- Textured Edge Blanket

“It’s My Party” – Party Planning
“Let’s Get a Snapshot” – Photography
“Let’s Get Physical” – Health & Fitness

Texas Educators can get into the event for free, and those who would like to attend have access to general admission tickets starting at $10. In addition, some ticket packages include access to classes and passes to both event days. Helping Texas Pinners Conference host the event through sponsorships includes The Home Depot, Ryobi, Chalk Couture, Joann’s, Plaid Crafts, Texas Appliances, Janome and MakerFlo Crafts.

Texas educators must reserve their tickets in advance of the show. To reserve tickets, go to tx.pinnersconference.com/gettickets and use the code TEACH. Educators are limited to two complimentary tickets. Additionally, educators are encouraged to bring their school ID badge with them.

For the list of available presenters, classes, exhibitors and vendors, visit tx.pinnersconference.com for all the details. Tickets and class passes are available online to purchase at tx.pinnersconference.com/gettickets. Texas Pinners Conference will be held on Friday, Sept. 30 and Saturday, Oct. 30, at the Will Rogers Memorial Center, located at 3401 W Lancaster Ave, Fort Worth, Texas 76107.

Texas Pinners Conference encourages attendees to stay updated with the latest news on all social platforms at @pinnersconf. Visitors are also encouraged to use the #PinnersTX and #pinnersconf tags to follow and share their content featuring one of the most unique events this fall.

213 Views

Advertising / Public Relations

TrizCom Offers Five Public Relations Tips Every Executive Must Know

TrizCom Posted On October 15, 2021

There is a common misconception when people hear the words “Public Relations.” After hearing these words, some people think media relations, influencers, branding, event planning, reputation management, internal communications, and so much more. Needless to say, public relations is often misunderstood.

Simply put, public relations is how you communicate to your various audiences. It’s about maintaining relationships, relaying the right messages at the right time and knowing when to do so. The job of a public relations firm is to manage their partner’s reputation and increase the partner’s awareness and consideration, which in turn results in sales – by knowing when and how to communicate.

So, what are the tips we think every executive should know? We have compiled five tips that have been proven effective for TrizCom Public Relations’ partners:

five tips everyone in PR should know TrizCom PR 2.png

RELATIONSHIPS MATTER
PR is about building relationships – with your stakeholders, customers, employees, the media and just about everyone in between. As marketing guru, Seth Godin said, “People do not buy goods and services. They buy relations, stories and magic.” Don’t wait until you need someone to reach out – start your outreach long before your need arises. There is something to be said about being proactive, not reactive, in the world of public relations.

NEVER UNDERESTIMATE THE POWER OF A PRESS RELEASE
If we have heard it once, we have heard it a thousand times: press releases do not work anymore. At TrizCom PR, we adamantly disagree.

Press releases remain one of the most trusted forms of communication and remain an essential marketing tool for brands. A press release contains all the information your particular audience needs to know – whether it’s about a new product launch or crisis management. Press releases give brands the power to control their messages and share information quickly, concisely and efficiently.

MASTER-LEVEL COMMUNICATIONS SKILLS
From owned content to earned content to shared content to paid content, every executive must recognize the power of communications. Communication is the key to nearly every human interaction. The fundamentals of communication are knowing what you have to say, when to say it and how to back it up with proof.

five tips everyone in PR should know TrizCom PR 5.png

KNOW YOUR KPIs
Your communications key performance indicators (KPIs) are how you measure your (and your teams) efforts. Everything you do in PR should be because of a KPI. Data-backed KPIs remove the guesswork. Think about it this way, if you don’t measure something, how do you know if improvements need to be made? Measure, measure, measure.

IT’S ALL ABOUT THE STORY
We like to say we have the best jobs in the world because all we do is tell a story with a beginning, middle and end – all day, every day. Storytelling allows us to inform, inspire and educate. Storytelling is a great way to establish, and continue to build, credibility. Not to mention, people retain stories much more than they retain any other antidote. Just as TrizCom PR’s tagline says, we believe everyone has a story. Let us help you tell yours.

At TrizCom PR, we are a team of ridiculously creative, savvy PR and communications professionals. We provide knowledgeable strategic counsel and tackle your communications challenges head-on, sometimes finding obscure paths to extraordinary solutions. We create and execute genuinely imaginative, custom communications ideas that build buzz, give your brand awareness a jolt and build relationships between you and your target audiences in today’s cluttered marketplace. We are scrappy, persistently resourceful and passionately competitive. We are empathetic, agile strategists who rely on data, research, due diligence and elbow grease to redefine what is possible.

If you’d like to learn more about our capabilities, check out the list of services we offer. You can also we are a team or call us at 972-247-1369 for more information about TrizCom PR.

original content

381 Views

Public Relations

TrizCom PR Wins 2018 Pegasus Award from Dallas PRSA

TrizCom Posted On November 5, 2018

Jeff Cheatham – Award Winner

Agency Claims Prestigious Industry Recognition for Fifth Consecutive Year

The Dallas Chapter of the Public Relations Society of America, or PRSA, honored TrizCom Public Relations with a coveted 2018 Pegasus Award for Communications Excellence – media relations business to business. The award was presented Oct. 19 at the annual PRSA Dallas Pegasus Awards + Pro-Am Student Day Luncheon at the Brookstone Country Club in Farmers Branch.

Dallas public relations firm TrizCom PR received the 2018 Pegasus Award on behalf of the Dillon Gage Metals media relations campaign. TrizCom Account Supervisor Jeffery Cheatham received the Dallas Chapter of PRSA New Member of the Year Award.

The annual Pegasus Awards honor excellence while recognizing the best-in-category media outreach and public relations efforts in the North Texas area. Individual awards were allotted in six program categories and eight project categories. Campaigns were judged by an independent panel composed of public relations practitioners from the Dallas PRSA sister chapter in Puget Sound, Washington.

“We know that we do great work at TrizCom PR and our clients agree as well,” stated Jo Trizila, president and CEO of TrizCom Public Relations. “However, to have your peers say your work is the best of the best is quite an honor. As a midsize boutique agency, it’s amazing to see our work singled out among such competition. We are equally proud to have won this award on behalf of the firm’s longest tenure client, Dillon Gage Metals.”

Since 2014, TrizCom PR has been recognized by PRSA 10 times including four Pegasus Awards – Solis Mammography 2017, Heroes for Children 2017 and Jeff Gusky: The Hidden World of WWI 2015. In 2017, TrizCom PR was given the top honor, Best in Show on behalf of Heroes for Children.

TrizCom Public Relations is a Dallas PR Agency with clients around the nation. To see case studies, please go to http://www.trizcom.com/trizcom-pr-case-studies. For more information, call 972-247-1369 or visit online at www.TrizCom.com.

About TrizCom Public Relations
In TrizCom Public Relations, organizations ranging from corporations to nonprofits to startups gain a team of savvy public relations professionals who think creatively and develop truly innovative data-driven communication ideas that build buzz and raise brand awareness for their clients. Award-winning TrizCom PR provides a full complement of strategic communications and public relations services to a wide variety of industries encompassing startup, health care, lifestyle, B2B, nonprofit, sports, food and beverage, technology, entertainment, events and beyond. Putting strategy before tactics, measuring every objective, TrizCom PR has built a dynamic track record. TrizCom Public Relations is a National Certified Women Owned Business and recipient of multiple Public Relations Society of America awards, including the highly coveted Pegasus Award for Communications Excellence. For more information on TrizCom PR, go to www.TrizCom.com or call 972-247-1369. TrizCom PR’s blog is http://www.trizcom.com/blog/. Follow TrizCom PR on social media: www.Facebook.com/TrizComPR/, Twitter.com/trizcom, www.YouTube.com/user/TrizComm, www.Instagram.com/trizcompr/, www.LinkedIn.com/company-beta/1659302/.

544 Views

Public Relations / QSR

Taco Bueno CMO Sarah Beddoe Aims to Create “Fun & Exciting” Drinks for Buenoheads | Cool & Fiery Lemonades are First

TrizCom Posted On July 26, 2018

There’s nothing better on a hot summer day than an ice-cold, thirst-quenching lemonade with a funky twist. Today Taco Bueno announces the limited-time launch of their super Cool & Fiery Lemonades! These lemonade fusions are made to order with your choice of flavors – raspberry, fiery peach or watermelon.

Taco Bueno’s 20-ounce Cool & Fiery Lemonades include:

▪ Raspberry Lemonade – A delightful combination of sweet and tart, this lemonade is deliciously refreshing

▪ Fiery Peach Lemonade – Buenoheads, take a deep breath and brace yourself for this exhilarating lemonade with an authentic Tex-Mex kick: this isn’t your mama’s lemonade

▪ Watermelon Lemonade – Two summer favorites in one: tart lemonade with a hint of sweet watermelon, guaranteed to delight even the most discerning Buenoheads

“Over the next 18 months, we will be focused on expanding our beverage lineup to include more than just carbonated beverages, teas and water,” said Sarah Beddoe, chief marketing officer of Taco Bueno. “We aim to create fun and exciting drinks that Buenoheads will love and that pair perfectly with our fresh Tex-Mex. The Cool & Fiery Lemonades are the first of many drink concoctions on the horizon.”

Buenoheads are invited to check out the new Cool & Fiery Lemonades, available through Oct. 1 for $1.49 at participating restaurants nationwide or on-demand through mobile delivery services. Taco Bueno has partnered with third-party delivery apps, including UberEats, GrubHub and DoorDash, allowing Buenoheads to consume Bueno all day and every day. To find a store or for more information about mobile delivery, please visit www.tacobueno.com.

640 Views

Public Relations

Public Relations Firm Stryker-Munley Group Forms Alliance with Dallas-Based TrizCom PR | Grows National Footprint

TrizCom Posted On June 29, 2018

Public Relations and Marketing Communication Agency Expands Services and Talent

Stryker-Munley Group – an integrated, full-service public relations and marketing communication agency – has opened four new offices, bringing their U.S. office count to 11. A continuation of the Group’s national expansion, the new locations include New York, San Diego, Dallas and Denver.

Since 1999, Stryker-Munley Group’s unique business model has allowed the agency to offer decades of expertise, breadth of talent and the geographic footprint of a large national firm while providing the skillfulness, close consultative working relationship and lower costs normally associated with smaller boutique firms. The strong relationships, wildly creative capabilities and collaborative culture are demonstrated in the Group’s track record of communication excellence.

“From large iconic brands to startups, companies appreciate the white glove service that smaller boutique agencies offer, yet still need national full-service representation; that’s Stryker-Munley Group’s model,” said Mike Jamieson, founder and managing director. “Selecting our partners is a rigorous process, viewed by a variety of lenses to ensure we are bringing the best of the best communication teams to our agency and to our clients.”

The Group evaluated a variety of established New York public relations firms before reaching an agreement with Wendy Silverstein, founder of WS&A Public Relations to run Stryker-Munley Group New York located in Manhattan. “Becoming a Stryker-Munley Group partner is an honor,” said Silverstein. “The highly experienced, dedicated, creative professionals that make up the Group will ensure we remain at the forefront of our industry and allow us to offer a greater breath of services that clients are needing.” Silverstein started her career as a design journalist. Her team offers highly customized brand marketing and communications services to clients in the consumer and commercial product, design and lifestyle sectors.

Stryker-Munley Group San Diego is now the firm’s fourth California office. With more than 25 years of experience, its President Susan Fall is the industry’s leading expert in trucking and logistics public relations. “Stryker-Munley Group is made up of a team considered the best of the best in the industry, with decades of experience, talent and passion and a strong track record of excellence,” said Fall. “This partnership will enhance our offerings and services. We are excited to be part of the team.”

Looking to expand into the Southwest, the Group selected Jo Trizila of TrizCom Public Relations to run Stryker-Munley Group Dallas. Trizila and her team specialize in crisis communications, publicity, expert positioning, promotions, influencer marketing, investor relations and legislative affairs for Fortune 500 corporations, small to midsize companies and nonprofits. “Joining Stryker-Munley Group positions our agency to work with and represent clients who need boots on the ground in the respective Group cities, thereby expanding each of the member agencies’ reach and potential for exposure,” said Trizila. “We know this collaborative atmosphere of agencies working together will become much more commonplace in the future and are excited to be at the forefront.”

Jamieson identified the original work and strategic community investment opportunities of Andy Boian of dovetail solutions in Denver as an excellent asset to the Group. Boian’s firm specializes in business-to-business public relations, public affairs and crisis management, and heads Stryker-Munley Group Denver. “This collaboration is a huge win for our team and for our clients,” said Boian, president Stryker-Munley Group Denver. “Our team has always adhered to our motto of community, partnership and integrity. The Group’s national offices are a perfect fit for us and will help us to expand our work and our commitment to our clients.”

Stryker-Munley Group is the only national integrated public relations and marketing communications firm of its kind, with all offices being independently owned and run by seasoned professionals who are leaders in their respective markets.

The Group’s specialties range from branding and identity; media relations; issues, crisis planning and response; printed and digital collateral; social media; strategic marketing counsel; corporate communications; and advertising – planning, buying and creative.

For more information on Stryker-Munley Group go to www.strykermunleygroup.com.

About Stryker-Munley Group

Stryker-Munley Group, LLC was founded in 1999 as an integrated public relations and marketing communication agency. It is unique in that virtually all work is strategized and executed by high-level communication experts, who average more than 20 years of experience. This model provides Stryker-Munley Group clients with peer-level guidance, creative campaigns and superior results. Office locations include Chicago, Dallas, Denver, Los Angeles, New Jersey New York, Sacramento, St. Louis, Pittsburgh, San Diego and Silicon Valley. Visit online at www.strykermunleygroup.com or on https://www.facebook.com/StrykerMunleyGroup/, https://twitter.com/StrykerMunley or https://twitter.com/StrykerMunley.

2.8K Views

Marketing

Taco Bueno Appoints New Chief of Human Resources | Mary Ellen Mullins Named “Chief People Officer”

TrizCom Posted On June 29, 2018

Taco Bueno is pleased to announce the appointment of Mary Ellen Mullins to the role of chief people officer, which took effect in May. Mullins joins Taco Bueno with 30 years of experience in the quick serve restaurant (QSR). Her work background includes serving as the senior director of human resources for Sonic Restaurants Inc. and serving in various human resources leadership roles with Yum! Brands for over 25 years, leading teams providing HR and training support to company and franchise operations.

During her tenure at Sonic, Mullins was responsible for the development and implementation of all human resources initiatives, systems and processes for company operated restaurants. She also redesigned the employee relations process, improved training platform and launched an inclusive engagement program for employees. Serving as the team leader for HR business partners, she helped provide support for over 400 drive-in locations and reaching more than 10,000 employees nationwide.

“Her phenomenal experience in the QSR world, providing world-class support to her internal clients and serving as an inspirational leader to her teams, will add incredible value to the Taco Bueno team,” said Taco Bueno CEO Omar Janjua.

As chief human resources officer, Mullins will oversee a full range of HR functions for Taco Bueno, including talent acquisition, employee capability and development, employee experience and retention, among other notable duties. As part of her role, she will report directly to the CEO and serve as a key member of the executive team. Additionally, Mullins will lead the human resources strategy to attract, develop, engage and reward best-in-class talent for Taco Bueno.

About Taco Bueno Restaurants LP
Taco Bueno is committed to creating an authentic Tex-Mex experience. Taco Bueno is passionate about providing better-tasting Tex-Mex, prepared daily with fresh, hand-selected ingredients. Founded in 1967 in Abilene, Texas, Taco Bueno operates 186 restaurants in Texas, Oklahoma, Arkansas, Kansas, Missouri and Louisiana. The company is privately owned by TPG Growth. Learn more about Taco Bueno by visiting www.TacoBueno.com or www.facebook.com/BuenoHeadquarters, https://twitter.com/TacoBueno, or www.instagram.com/TacoBueno.

530 Views

Marketing

Taco Bueno CMO Brings Back $10 Wholotta Box | Fans Demanded @#LetsTalkTexMex

TrizCom Posted On June 5, 2018

Thanks to #LetsTalkTexMex, Taco Bueno fans have spoken: they loved the original $10 Wholotta Box – and so, it’s back! For a limited time beginning June 5, Taco Bueno is opening the box on the party of summer with the freshest and best-tasting Tex-Mex for just $10. The Wholotta Box is fit to feed a crew with the choice of 12 Party Tacos or 12 Party Burritos, or six and six of each; two large sides of refried beans; two sides of Mexican rice; four bags of chips; and signature Original Red Salsa all for just $10 – a savings of more than 50 percent off individual prices.

“We heard our fans loud and clear. They wanted the original Wholotta Box at the original price. Now they can bring home the party this summer for just 10 bucks – it’s a whole lot of goodness in one box,” said Taco Bueno Chief Marketing Officer Sarah Beddoe. “Our customers deserve real Tex-Mex done the right way, and for the last 50 years we have made it our mission to serve them nothing but the best.”

Taco Bueno’s $10 Wholotta Box is packed with authentic Tex-Mex that includes:
• 12 Party Tacos or 12 Party Burritos, or six and six of each
• Two sides of refried beans
• Two sides of Mexican rice
• Four bags of tortilla chips
• A large side of salsa

Taco Bueno uses 100 percent never frozen ground beef and 100 percent real cheddar and pepper jack cheese. The slow-simmered refried beans, salsa, crispy tortilla chips and taco shells are made from scratch in-house. All day, every day.

The $10 Wholotta Box comeback was 100 percent fan inspired; fans told Taco Bueno that they wanted it back and Taco Bueno delivered. Taco Bueno wants to keep the conversation going. Fans are encouraged to share their Taco Bueno experiences on social media by using the hashtag #LetsTalkTexMex.

The Wholotta Box is available at participating restaurants nationwide for a limited time.

Can’t make it to the restaurant? For just a few bucks more, Buenoheads can order the Wholotta Box from one of Taco Bueno’s awesome third-party delivery services including UberEats, Doordash and Postmates.

About Taco Bueno Restaurants LP
Taco Bueno is committed to creating an authentic Tex-Mex experience. Taco Bueno is passionate about providing better tasting Tex-Mex, prepared daily with fresh, hand-selected ingredients. Founded in 1967 in Abilene, Texas, Taco Bueno operates 186 restaurants in Texas, Oklahoma, Arkansas, Kansas, Missouri and Louisiana. The company is privately owned by TPG Growth. Learn more about Taco Bueno by visiting www.TacoBueno.com or www.facebook.com/BuenoHeadquarters, https://twitter.com/TacoBueno, or www.instagram.com/TacoBueno.

866 Views

Public Relations

Artists for Animals Names TrizCom PR as Agency of Record

TrizCom Posted On November 13, 2017

Artists for Animals – a Dallas-based nonprofit organization that brings local artists, sculptors, musicians, writers and animal lovers together to support North Texas animal rescue charities – has named TrizCom Public Relations as it’s agency of record.

“We are pleased to partner with TrizCom Public Relations to help share our story,” said Erin Hannigan, co-founder of Artists for Animals. “Artists for Animals is working hard to expand the reach and impact of our organization, programs and events to support more North Texas animal rescue groups, and with the support of TrizCom PR, we are confident we can continue to do the most good.”

Co-founders, professional photographer Teresa Berg and Dallas Symphony Orchestra’s principal oboist, Erin Hannigan, created Artists for Animals to combine their talents with many other artists, sculptors, musicians, writers and animal lovers to support animal rescue charities in North Texas. Since Artists for Animals began in 2012, the nonprofit has offered grants to assist animal groups in North Texas including Operation Kindness, Legacy Humane Society, The Street Dog Project, Sponsor Adoptions, Denison Animal Welfare Group and many more.

Artists for Animals hosts special programs and events throughout the year to help raise funds for North Texas’ animal rescue charities. Their signature event, Concert for Kindness, features a multimedia musical concert

experience treating guests to an evening filled with symphony music, photography and art while raising funds and awareness for homeless animals in North Texas. Attendees are invited to sip wine and savor tasty treats while listening to musical performances by members of the Dallas Symphony Orchestra paired with an animal photography show by Teresa Berg. Each year, students from Booker T. Washington High School for the Performing and Visual Arts in Dallas create one-of-a-kind art pieces of adoptable pets that are available for purchase as silent auction items. The 2018 event will be held March 11 at Moody Performance Hall.

“Every team member at TrizCom PR is a pet parent, and many of us are artists as well, which makes this partnership a perfect fit,” said Jo Trizila, president and CEO of TrizCom PR. “We are thrilled to have Artists for Animals join our client roster. It is invigorating to see the North Texas artist community come together and support homeless pet philanthropy. Their passion for animals and giving back creates serial reciprocity; you can’t help but be energized by their passion. We look forward to sharing the Artists for Animals story, raising their awareness and actively participating in their growth.”

For more information on Artists for Animals, go to https://artistsforanimalstx.com/.

About Artists for Animals

Artists for Animals – a Dallas-based, volunteer-driven 501(c)(3) nonprofit – raises funds to support the homeless pets of Texas. Co-founded by professional photographer Teresa Berg and Dallas Symphony Orchestra’s Principal Oboe Erin Hannigan, Artists for Animals combines the many talents of North Texas artists, sculptors, musicians, writers and animal lovers in support of animal rescue charities through yearlong events, special programs and fundraising. Artists for Animals distributes financial grants to area nonprofit organizations focused on homeless animals. For more information, please visit https://artistsforanimalstx.com/.

About TrizCom Public Relations
In TrizCom Public Relations, organizations gain a team of savvy public relations professionals who think creatively and develop truly innovative data-driven communication ideas that build buzz and raise brand awareness for their clients. Award-winning TrizCom PR provides a full complement of strategic communications and public relations services to a wide variety of industries encompassing startup, health care, lifestyle, B2B, nonprofit, sports, food and beverage, technology, entertainment, events and beyond. Putting strategy before tactics, measuring every objective, TrizCom PR has built a dynamic track record. TrizCom Public Relations is a National Certified Women Owned Business and recipient of multiple Public Relations Society of America awards, including the highly coveted Pegasus Award for Communications Excellence. For more information on TrizCom PR, go to www.TrizCom.com or call 972-247-1369. TrizCom PR’s blog is http://www.trizcom.com/blog/. Follow TrizCom PR on social media: www.Facebook.com/TrizComPR/, www.Twitter.com/trizcom, www.YouTube.com/user/TrizComm, www.Instagram.com/trizcompr/, www.LinkedIn.com/company-beta/1659302/.

524 Views

Public Relations

TrizCom PR Wins Four Top Tier Awards from PRSA – Dallas

TrizCom Posted On November 7, 2017

Groundbreaking PR Campaigns for Solis Mammography and Heroes for Children

The Public Relations Society of America – Dallas Chapter, honored TrizCom Public Relations with four top tier awards, including two Pegasus Awards for Communications Excellence – corporate communications and nonprofit communications and the top honor, Best in Show – at their 2017 Awards Luncheon held Oct. 27 at Gilley’s Dallas.

As a company, Dallas-based TrizCom Public Relations received three PRSA Pegasus Awards: the Pegasus Award for Communications Excellence on behalf of Solis Mammography’s legislative campaign for House Bill 1036, mandating all private insurance providers cover 3-D mammography for breast cancer screening; the Pegasus Award for Communications Excellence on behalf of Heroes for Children’s campaign to make a wedding dream come true for Sarena Saad as part of their Milestones program; and the Pegasus Award – Best in Show for the Heroes for Children campaign. TrizCom account executive Katie Mudd received the Dallas Chapter of PRSA Outstanding Service Award.

“I continue to watch our company grow and position our clients with groundbreaking and strategically bold public relations work,” said Jo Trizila, CEO and president of TrizCom PR. “Boutique public relations agency work sometimes gets overlooked because of their staff size. Receiving the Best of Show and two Pegasus Awards affirms that boutique public relations agencies, like TrizCom PR, can and do produce creative, insightful data and objective-driven communications work that influence audiences. I am extremely proud of the work we do and the savvy team at TrizCom PR. However, while the honor of recognition as one of the top public relations companies in Dallas is always nice, the highest accolade we seek is in our clients, and their stakeholders, collective success and the ability to contribute and influence their brand.”

“A communications firm’s success doesn’t just happen – it takes a great team who think differently, are crazy creative, innovative and empowered to bring action to bold strategic ideas,” Trizila continued. “Company culture is often touted as one of the most important factors for a business’ long-term success. Part of TrizCom PR’s culture is community service and corporate responsibility. When a team member like Katie is recognized for going above and beyond for an organization, everyone wins. TrizCom PR steadfastly believes that for whom much is given, much is expected in return.”

The Pegasus Awards from Public Relations Society of America – Dallas recognize the most outstanding public relations and strategic communications efforts in the Dallas area and provide a constructive critique by an independent panel of judges, composed of public relations professionals, for each entry. The Pegasus Award is named after the iconic red Pegasus in downtown Dallas. It serves as a symbol of public relations excellence in Dallas and North Texas.

505 Views

Advertising / Public Relations

Taco! Taco! Taco Bueno Spots with Taco Charlton | Hilarious!

TrizCom Posted On September 7, 2017

Taco Bueno Teams with TM Advertising for Wholotta Tailgate Box TV & Social

America’s Team first round draft pick Taco Charlton and America’s #1 Tex-Mex fast food restaurant Taco Bueno have teamed up to kick off football season with an advertising campaign for the new Wholotta Tailgate Box.

TM Advertising, who was named Taco Bueno’s agency of record in July, created the campaign during the agency review process and shot the commercial and social videos with Taco Charlton just weeks after the partnership began and the day before the defensive rookie headed off to training camp.

“We were thrilled to be named Taco Bueno’s new agency partner and excited to hit the ground running with a campaign featuring Taco Charlton,” said Lisa Bennett, TM Chief Creative Officer. “Taco is an incredibly talented, hard-working, nice guy. And yes, he loves tacos, which made our job a whole lot easier.”

Sarah Beddoe, who joined the Taco Bueno team last February as Chief Marketing Officer, set out to shake up the brand’s messaging and increase relevance with marketing innovation that leverages the Tex-Mex authenticity the brand has embraced for 50 years. This loyalty has firmly planted Taco Bueno as regional favorite in a highly competitive environment.

Taco Charlton with Taco Bueno marketing team and TM Advertising Team

“The advocacy for Taco Bueno is truly astounding with more than 500,000 ‘Buenoheads’ nationwide. We were looking to reach even more lovers of Tex-Mex with the new Wholotta Tailgate Box and needed a fresh, breakthrough campaign. Our new agency partner, TM Advertising, developed an approach that does exactly that. It utilizes Taco Charlton and amplifies his love for our tacos.”

The Wholotta Tailgate Box includes eight Crispy Beef Party Tacos or eight Chicken or Beef Taquitos, four large bags of chips and five large dips, including queso, refried beans, jalapeno ranch, firehouse salsa and Taco Bueno’s Original Red Salsa.

In addition to the Wholotta Tailgate Box, Taco Bueno is unveiling their new $5 Box. This combination box comes with two options:

The $5 Muchaco Box includes one beef Muchaco, one party crispy beef taco, one party bean burrito, one small bag of chips and queso, and a small drink.
The $5 Combo Burrito Box includes one combo burrito, one party crispy beef taco, one party burrito, small chips and queso, and a small drink.

This year has marked a monumental ramp up of advertising, public relations, promotional and social marketing initiatives that distinctly aligns Taco Bueno for growth and awareness in the ever-changing market of QSR.

Beddoe recognizes that, while value and quality are two hallmarks of Taco Bueno’s highly successful model, the need to push awareness, may it be through celebrity endorsement, clever visuals and a distinctive voice (of which this campaign carries all three) is paramount for the brand as it anticipates a rapid growth in franchising and corporate expansion.

About Taco Bueno Restaurants L.P.
Taco Bueno is committed to creating an authentic Tex-Mex experience. Taco Bueno is passionate about providing better tasting Tex-Mex, prepared daily with fresh, hand-selected ingredients. Founded in 1967 in Abilene, Texas, Taco Bueno operates 184 restaurants in Colorado, Texas, Oklahoma, Arkansas, Kansas, Missouri and Louisiana. The company is privately owned by TPG Growth. Learn more about Taco Bueno by visiting www.tacobueno.com or www.facebook.com/buenoheadquarters.

Watch spot…

https://youtu.be/nBeZcdJF3Ug

Social Spots…