TRG took home 21 ADDYs from the Dallas AAF on March 2, including three Judge’s Choice Awards. Congratulations to TRG for their campaigns for World’s Best Cat Litter, Oak Cliff Film Festival, Crazy Water, ThermaCare, Noisy Panda, the Cayman Islands, the Southeastern Conference, Texas Tech University, and Dave’s Killer Bread. TRG’s creative is led by Chief Creative Officer Sue Batterton plus Terence Reynolds and David Eastman.
If you missed the 2023 Dallas ADDYs held at Gilley’s Dallas on March 1, you can see a few recap images we grabbed before the event and some ones we gathered from social media from some of the winners.
Here’s a link to download a list of the winners.
Augustine Agency, one of North Texas’ fastest-growing fully-integrated marketing agencies, announced it was honored with five American Advertising Federation (AAF) of Dallas Awards (ADDY). Augustine expanded its business and opened its DFW metroplex branch in 2015. The agency’s growth in the region remains strong as it continues to lead the marketing and advertising space with top clients in the area including Avocados From Mexico (AFM) and Mission Foods. Augustine received two awards for Best Social Media Campaigns, both on behalf of Mission Foods. A Gold ADDY was awarded for the Sweet Hawaiian Tortillas campaign aimed to grow a new consumer base and bring excitement for a new line of tortillas to its current audience in social and shopper environments. A Bronze ADDY was awarded for the agency’s work behind its Mission Holidays campaigns, bringing mouthwatering food recipes to its social channels.
Another two Bronze ADDY’s were awarded for its work behind two separate AFM campaigns. The first, AFM’s Super Bowl Guac Bowl, was centered around the 2021 Super Bowl and resulted in record-breaking avocado sales. The fully integrated shopper and digital campaign included major football stars like Hall of Famer and Sports Newscaster Troy Aikman, as well as fellow Sports Newscaster Erin Andrews. A second Bronze ADDY was awarded for its Foodservice Playbook campaign; an educational B2B guide providing solutions and addressing the biggest back-of-house avocado questions in the foodservice industry.
“We are so honored to be recognized for our creative ideas amongst Dallas’ elite marketing and advertising organizations,” said Debbie Augustine, founder and executive creative director of Augustine Agency. “It’s humbling to be able to work with such amazing brands like Avocados From Mexico and Mission Foods. We are so proud of the exceptional results and look forward to delivering even more innovative marketing solutions this year.”
“After seeing the amount of immense talent in Dallas advertising, I knew it was the perfect place to expand Augustine Agency,” added Robert Nelson, CEO. “Our clients are inspired by being on the cutting edge of advertising, which makes working on their campaigns even more fulfilling.”
Additionally, Augustine’s Jeff Roberts was named AAF Dallas’ Agency Leader of the Year. Under Roberts’ leadership, Augustine has flourished into one of Dallas’ most awarded agencies. His creative inspiration and vision have propelled the agency to achieve a significant level of success.
“I feel extremely fortunate to be chosen for this prestigious award,” said Roberts. “It’s also a reflection of the entire team. It validates their flexibility, adaptability and resiliency over the past two years and our commitment to exceeding the innovative and creative marketing needs of our clients.”
Not only did Augustine win five awards, the agency was instrumental in creative concepting and development for this year’s event. The theme chosen was “Make History,” connecting to the uniqueness of the event venue, the Perot Museum of Nature and Science.
The ADDY Awards are the largest advertising awards program in the U.S. attracting thousands of entries every year through local ad chapter competitions. To learn more about Augustine’s work, go to augustineagency.com.
AAF Dallas ADDYs are on for an in-person show tonight at The Perot Museum of Nature and Science. Due to the pandemic, it’s been a long hiatus and most of us can hardly wait!
This year Augustine Agency had the honor of creating numerous pieces of content to be used digitally and also for the actual show. They incorporated design elements from the Perot, such as the dinosaurs, fossils, gems and other elements that went in to making rich archeological history, and paralleled it with the idea that the awards will not only be making history, but that ADDYs Zoom event is now extinct.
We had the pleasure of interviewing Kevin Nelson, Group Creative Director, Augustine Agency, and Alan Eskew, Creative Director at Augustine Agency, to get the interesting story behind this year’s content.
Check it out…
Augustine Agency, one of North Texas’ fastest-growing fully-integrated marketing agencies, today announced it was honored with two American Advertising Federation (AAF) of Dallas Awards (ADDY Awards). Augustine opened its DFW metroplex branch in 2015 and its growth in the region remains strong as it continues to drive innovation with top clients in the area including Avocados From Mexico and Mission Foods. Augustine was awarded a Silver ADDY for its Integrated Advertising Consumer Campaign work on behalf of Mission Foods #2Fast2Tasty campaign aimed to grow a new consumer segment and bring excitement to its current audience in social and shopper environments. The campaign allowed shoppers to experience the NTT IndyCar Series and virtually join the Arrow McLaren SP racing team through live Q&A’s, social contests, recipe sharing and more. Supporting tactics included building a microsite, social, print, in-store displays, events, competitions and product innovation.
Augustine was also honored with a Bronze ADDY for its work behind Avocados From Mexico successful new restaurant launch event – AvoEatery Featuring Avocados From Mexico. As the world’s first avocado-centric polished restaurant, Augustine’s efforts supported various elements including social, restaurant décor, menus, coasters, employee uniforms and more. Recently, Fast Company magazine named Avocados From Mexico one of the top innovative branding companies of 2021 as they broke import records last year.
“We are so honored to be recognized for our creative ideas amongst Dallas’ top marketing and advertising talent,” said Robert Nelson, chief executive officer of Augustine Agency. “It’s an honor to work with such amazing brands like Avocados From Mexico and Mission Foods. We are so proud to provide leading creative results for these top brands and we look forward to delivering even more cutting-edge marketing solutions this year.”
The ADDY Awards are the largest advertising awards program in the U.S. attracting thousands of entries every year through local ad chapter competitions. AAF Dallas announced its local winners virtually on March 11 through its Safest ADDYs Ever event. To learn more about Augustine’s work, go to augustineagency.com.
ABOUT AUGUSTINE AGENCY
Augustine Agency is a highly recognized fully-integrated marketing agency with offices in Irving, Texas, Roseville, Calif. and Reno, Nev. Founded in 1996 in the Greater Sacramento area, Augustine has been the “make it happen” agency for more than 25 years representing a diverse set of local and national clients including food, destination and home builder verticals. Augustine has more than 50 full-time employees specialized in consumer and category insights, brand development, creative strategy and design, public relations, media planning and buying, website design and development, social media and digital marketing. The company has won numerous awards for its work including ADDY, MAME, BANN-ER and PRSA awards. To learn more about Augustine’s work, go to augustineagency.com.
2020 AAF Dallas Addy Awards
BEST OF SHOW
Choctaw Casino and Resort
“The Leaning Tower of Dallas”
JUDGES CHOICE / INTEGRATED CAMPAIGN
Go RVing
“GORV!”
4 Golds
5 Silvers
10 Bronzes
And several SUIT awards
GOLD / OUT-OF-HOME
Choctaw Casino and Resort
“The Leaning Tower of Dallas”
GOLD / SOCIAL MEDIA CAMPAIGN
Go RVing
“GORV!”
GOLD / CONSUMER WEBSITE
Go RVing
“GORV!”
GOLD / INTERNET COMMERIAL CAMPAIGN
Go RVing
“GORV!”
SILVER / INTERNET COMMERCIAL
Ram Trucks
“Sandman”
SILVER / ONLINE CAMPAIGN
Dr Pepper
“Dr Pepper Cream Soda”
SILVER / ART DIRECTION
Karastan
“Better Than Nature Intended”
SILVER / MUSIC WITH LYRICS
Ram Trucks
“I Love Your Features”
SILVER/ TELEVISION
Credit One Bank
“Life Ever Rewarded”
BRONZE / TELEVISION
Hobby Lobby Stores
“Neighbors”
BRONZE / TELEVISION
Credit One Bank
“Vehicular Ambrosia”
BRONZE / INTERNET COMMERCIAL
Ram Trucks
“Maria Grant”
BRONZE / INTERNET COMMERCIAL CAMPAIGN
Karastan
“Better Than Nature Intended”
BRONZE / INTEGRATED CAMPAIGN
Dr Pepper
“This is Big”
BRONZE / ONLINE CAMPAIGN
Go RVing
“GORV!”
BRONZE / COPYWRITING
Karastan
“Better Than Nature Intended”
BRONZE/ PUBLIC SERVICE TELEVISON
The Salvation Army
“We Pray”
BRONZE/ PUBLIC SERVICE TELEVISON
The Salvation Army
“Rescue”
BRONZE / RADIO
Motel 6
“Radio Campaign”
Last year, Austin-based director and DP Bud Force (budforce.com) was approached to produce a national broadcast campaign and brand anthem for the Western apparel retailer, “Cavender’s,” which includes more than 80 stores nationwide. One of the biggest challenges in western lifestyle marketing is circumnavigating the cowboy cliches that have permeated the idea of the “West” for decades. Therefore, Cavender’s was looking for a director who could bring a hyper-authentic sense of realism to several concepts based on the foundation of grit and apparel.
Force, who focuses on non-fiction storytelling/brand films within the commercial landscape, is actually a former working cowboy and rodeo bull rider. He is also the co-director and cinematographer of the recently released feature-length film, “Cowboys: A Documentary Portrait,” which has been reviewed as one of the most authentic films to-date about the ranching industry. (thecowboymovie.com)
Working in hand with producer Cathy King and production company Ultralite Films (ultralitefilms.com), Force developed a comprehensive treatment that relied heavily on filming real people doing real things. The concepts primarily focused on the philosophies of working cowboys in a Western landscape although there was crossover into other elements for certain spots, such as construction and nightlife.
In order to retain full authenticity, Force felt it was mandatory to maintain a small production footprint by keeping the client and advertising agency from attending certain shoots and made that a contingency of accepting the job. The agency agreed to attend only a handful of local shoots while giving Force the freedom to manage the bulk of the productions independently. Using only natural light for all exteriors, the production crew consisted of less than five people, including still photographer John Langmore.
King, Force, and producer Chris Rodriguez lined out over 50 talent in locations across Texas and New Mexico, who were all styled by Fort Worth-based Amy Moorhouse. From there, the production crew shot and traveled for several weeks filming scenes ranging from dramatic cattle drives to welders to dancing and nightlife.
Once production wrapped, Force and Ultralite Films worked with edit house, “Outpost,” of Bruton Stroube (brutonstroube.com), located in St. Louis, Missouri. Collaborating closely with editors Lucas J. Harger (lucasjharger.com) and Andy DeVries, the team spent the next several months creating a signature two-minute brand film in addition to multiple 30, 15, and 6 second broadcast spots. The music for all spots was custom scored by Cleod9 Music in Washington DC, and the brand anthem song was arranged by singer/songwriter Daniel Libby. Spot scripts were written by Stephanie Orges, while the brand anthem relies solely on lyrical music from a cattle-driving melody from the late 1800s. Sound design was engineered by Steve Horne and coloring crafted by Brian Singler, both of Bruton Stroube.
The campaign won Best of Show for the brand anthem and 10 gold ADDYs at Fort Worth’s 2020 American Advertising Awards.
LERMA, a Dallas-based next-generation communications agency dedicated to creating disruptive and impactful content for multicultural America, is proud to announce 11 award wins, including a Judge’s Choice and the coveted Mosaic Award, at the American Advertising Federation’s Dallas Chapter’s 2020 ADDY Awards. The annual awards celebrate creativity and excellence in advertising.
Notable among the 11 awards that LERMA received was the Mosaic Award, which recognizes companies, agencies and individuals whose commitment to diversity and inclusion is evident through their creative work. LERMA’s Mosaic Award was for the pro-bono campaign titled “Two Years After” for PRxPR, which consists of an awareness and donation initiative to continue promoting, aiding and funding the re-construction of Puerto Rico in the continued aftermath of Hurricane Maria. This is the second year in a row that LERMA received the Mosaic Award, this time for their pro-bono efforts on behalf of PRXPR.
LERMA also received a coveted Judges’ Choice Award for the #StopGunViolence initiative. LERMA’s work on this initiative is another example of the agency’s commitment and investment in social-cause marketing.
“We are extremely excited and proud of these awards because they recognize the work we have done for multiple clients, as well as for our own initiative to bring the subject of gun control to the forefront of conversation,” said Aldo Quevedo, LERMA Principal and Creative Director. “At LERMA, we have a wall with a huge statement: ‘We make our clients rock.’ The recognition that LERMA received at the ADDYs certainly reflects that!”
At the Feb. 27 awards event, LERMA also received recognition (5 Gold, 2 Silver and 2 Bronze) for breakthrough work created for Dr Pepper, BanCoppel, Orkin, Metro by T-Mobile and PRxPR.
Gold ADDY:
PRxPR, “Two years after” integrated campaign
PRxPR, “Don Piro” TV spot
LERMA, #StopGunViolence integrated campaign
Dr Pepper, “Date un gusto”, digital video campaign
Orkin, “Cucaracha Nursery” radio spot
Silver ADDY:
BanCoppel, “Obstacles” outdoor campaign
Metro by T-Mobile, “Biggest game of H-O-R-S-E”, digital activation
Bronze ADDY:
Dallas ADDYS, “God made a creative” digital video
Dallas ADDYS, “Bee hive” poster, Visual Craft & Art Direction
A jury of advertising peers from around the nation judged the local awards competition, and the best work will compete at the district and then national level.
LERMA earned the prestigious ADDY awards during the same week that the agency announced its rebrand from Richards/Lerma to LERMA. Although still retaining its ties to The Richards Group, the agency seeks to continue a more autonomous path, reflective of its multicultural focus and the fact that over the 10 years of its existence, it has undoubtedly established itself as one of the premier multicultural agencies in North America.
About LERMA
LERMA is a Next Generation communications agency that is at the forefront of business trends, technological advancement, and consumer’s ever-changing relationship to brands. For the past 10 years the agency has made clients and their brands win in the U.S. marketplace by uncovering untapped business opportunities, establishing meaningful connections, and developing creative that is loud and clear. That is, creating meaningful communications that disrupt convention and have a clear and relevant message for consumers. The agency’s work includes award-winning campaigns for Keurig Dr Pepper, The Home Depot, BanCoppel, Ocean Spray and Southwest Airlines.
Spire Agency, a Dallas-based B2B branding agency, was recognized with 10 awards at the 58th annual AAF Dallas American Advertising (ADDY) awards last week. The agency’s unprecedented success at this year’s ADDY awards spanned across work for five different brands.
The American Advertising Awards are the largest advertising awards program in the United States that celebrates creativity and excellence in advertising. A jury of advertising peers from around the nation judge the local competition, determining who will receive the honor of Gold, Silver, and Bronze ADDY Awards.
“We are both honored and humbled for the recognition of projects that we have poured our hearts into,” said Kimberly Tyner, partner and creative head at Spire Agency. “While awards are never our focus, we are always overjoyed to learn that we have created award-winning work for our clients. None of it would be possible without having great clients who truly let us do our best work!”
Not only did Spire Agency finish as one of the top-five most-awarded Dallas agencies overall, they cemented their place as Texas’ most-awarded B2B agency over the last four years straight.
Spire Agency VP of Account Services David Richardson added, “This is a very exciting time for Spire Agency. We’re growing quickly, hiring amazing people, and we have more clients than ever before. The awards are simply the cherry on top.”
A full breakdown of Spire’s 2020 ADDY Awards is listed below:
Gold
Category: Direct Mail
Naturally Slim – Holiday Card
Silver
Category: Logo Design
Dynata
Category: Direct Mail
TrinityRail – 3D Hourglass Box
Category: Advertising Industry Self-Promotion
Spire Agency – Holiday Card
Category: Branded Content & Entertainment
Spire Agency – Website Landing Page Animation
Bronze
Category: Printed Annual Report
Tyler Technologies – Annual Report
Category: Product or Service Sales Promotion
TrinityRail – Corporate Overview Brochure
Category: Product or Service Sales Promotion
TrinityRail – Corporate Presentation Folder
Category: Special Event Material – Single Unit
TrinityRail – 3D Hourglass Box (Direct Mail)
Category: Single Event
TrinityRail – Railway Interchange Trade Show Booth (20×50)
ABOUT SPIRE AGENCY
Faithful to the belief that the world around us should be well-designed, Dallas-based Spire Agency elevates B2B brands through strategic brand design that builds bottom lines. The agency helps companies achieve better results faster by developing brand assets that are targeted, innovative, relevant, and cost-effective. Spire Agency’s ultimate goal is to elevate their client’s B2B brands, creating positive and memorable interactions between the brand and its audience.
ABOUT AAF DALLAS
AAF Dallas is the oldest civic organization in the Big D and has been a trusted business partner by connecting their corporate members and sponsors since 1908. Their working board of volunteers is dedicated to their mission to protect and promote the wellbeing of the advertising industry through their government relationships, to provide thought leadership to their members through innovative programming, to attract top talent by supporting and growing future industry leaders via their Educational Foundation, to foster diversity in advertising, and to honor advertising excellence.
