TRG took home 21 ADDYs from the Dallas AAF on March 2, including three Judge’s Choice Awards. Congratulations to TRG for their campaigns for World’s Best Cat Litter, Oak Cliff Film Festival, Crazy Water, ThermaCare, Noisy Panda, the Cayman Islands, the Southeastern Conference, Texas Tech University, and Dave’s Killer Bread. TRG’s creative is led by Chief Creative Officer Sue Batterton plus Terence Reynolds and David Eastman.
TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.
Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.
We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.
