ADDYs • Advertising

The Richards Group Wins Big at ADDYs 2021

Written by TRG

2020 AAF Dallas Addy Awards
BEST OF SHOW
Choctaw Casino and Resort
“The Leaning Tower of Dallas”

JUDGES CHOICE / INTEGRATED CAMPAIGN
Go RVing
“GORV!”

4 Golds
5 Silvers
10 Bronzes

And several SUIT awards

GOLD / OUT-OF-HOME
Choctaw Casino and Resort
“The Leaning Tower of Dallas”

GOLD / SOCIAL MEDIA CAMPAIGN
Go RVing
“GORV!”

GOLD / CONSUMER WEBSITE
Go RVing
“GORV!”

GOLD / INTERNET COMMERIAL CAMPAIGN
Go RVing
“GORV!”

SILVER / INTERNET COMMERCIAL
Ram Trucks
“Sandman”

SILVER / ONLINE CAMPAIGN
Dr Pepper
“Dr Pepper Cream Soda”

SILVER / ART DIRECTION
Karastan
“Better Than Nature Intended”

SILVER / MUSIC WITH LYRICS
Ram Trucks
“I Love Your Features”

SILVER/ TELEVISION
Credit One Bank
“Life Ever Rewarded”

BRONZE / TELEVISION
Hobby Lobby Stores
“Neighbors”

BRONZE / TELEVISION
Credit One Bank
“Vehicular Ambrosia”

BRONZE / INTERNET COMMERCIAL
Ram Trucks
“Maria Grant”

BRONZE / INTERNET COMMERCIAL CAMPAIGN
Karastan
“Better Than Nature Intended”

BRONZE / INTEGRATED CAMPAIGN
Dr Pepper
“This is Big”

BRONZE / ONLINE CAMPAIGN
Go RVing
“GORV!”

BRONZE / COPYWRITING
Karastan
“Better Than Nature Intended”

BRONZE/ PUBLIC SERVICE TELEVISON
The Salvation Army
“We Pray”

BRONZE/ PUBLIC SERVICE TELEVISON
The Salvation Army
“Rescue”

BRONZE / RADIO
Motel 6
“Radio Campaign”

About the author

TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.