Launch is extremely honored to be shortlisted by The Clio Awards for our Motivotter campaign for Baylor Scott & White Health and the Dallas Stars. The work was recognized in two categories: Social Media Influencer and Augmented Reality. The campaign leveraged the partnership between Baylor and the Dallas Stars to create an AR experience that motivated fans to engage with the brand in a fun, unexpected way.
The activation featured Stars’ goalie, Jake Oettinger, only it wasn’t actually Jake: it was his inner voice, which we named Motivotter. Fans could place Motivotter in places where they needed a little extra motivation. With 70+ million impressions, a 95% social positivity rating and an over two-minute average filter engagement time, Motivotter scored big.
The VR/AR work was finished by DFW-based Groove Jones and the production company behind the TV spot was Natural Selection Productions.
Additionally, Launch Agency Won Ad Age’s Modern Healthcare Social Media Campaign of the Year for its “My Cause My Cleats” work featuring Dak Prescott.
Last Thursday, new work for the cause aired pre-game during the Dallas Cowboys vs Seattle Seahawks at AT&T Stadium. Dak will wear cleats that honor the journey of 29-year-old DFW resident Sydney Benton. Check out the details here.
Check out our original post here.
New work for the 2023 “My Cause My Cleats” social campaign debuts today before the Dallas Cowboys and Seattle Seahawks game.
