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TRG Takes Home a National AAF Silver Award for Their SEC “Coming Together” Spot

5 months ago
by TRG
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Written by TRG

Honored to have taken home a Silver National Addy (in art direction) Friday evening from the American Advertising Federation, recognizing our “Coming Together” set for the Southeastern Conference. It was some tough competition, showcasing a tremendous portfolio of work leading to the national-level competition, and we were proud to show our creative work alongside such talented industry peers. Congrats to our entire SEC team for having a vision – and the craftsmanship of work shown in creating this spot.

Watch the spot here. 

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TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.

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