Christopher Owens, Executive Strategy Director at TRG, posted on LinkedIn, “One reason we at TRG worked to bring Assoc Prof Justin Cohen of the Ehrenberg-Bass Institute to North Texas is pretty simple: marketers need to get closer to the evidence, not just the secondhand takes on it.
“With so many major brands headquartered here, Dallas is exactly the right place for a sharper conversation about how brands actually grow.
I’ll be there as a co-host, and I’m looking forward to digging into the uncomfortable truths once again. The useful ones usually are.”
The Ehrenberg-Bass Institute also posted on LinkedIn, “The Ehrenberg-Bass Institute is looking forward to Associate Professor Justin Cohen presenting at TRG’s “The Uncomfortable Truths of Brand Growth” event on the 4th of June 2026 in Dallas, Texas.
“Justin will discuss key principles from the Institute’s research, including the laws of brand growth. This free event is open to marketers and business leaders across North Texas.”
