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TRG Presents “The Uncomfortable Truths of Brand Growth” | Register

4 months ago
by TRG
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Written by TRG

Christopher Owens, Executive Strategy Director at TRG, posted on LinkedIn, “One reason we at TRG worked to bring Assoc Prof Justin Cohen of the Ehrenberg-Bass Institute to North Texas is pretty simple: marketers need to get closer to the evidence, not just the secondhand takes on it.

“With so many major brands headquartered here, Dallas is exactly the right place for a sharper conversation about how brands actually grow.

I’ll be there as a co-host, and I’m looking forward to digging into the uncomfortable truths once again. The useful ones usually are.”

The Ehrenberg-Bass Institute also posted on LinkedIn, “The Ehrenberg-Bass Institute is looking forward to Associate Professor Justin Cohen presenting at TRG’s “The Uncomfortable Truths of Brand Growth” event on the 4th of June 2026 in Dallas, Texas.

“Justin will discuss key principles from the Institute’s research, including the laws of brand growth. This free event is open to marketers and business leaders across North Texas.”

Register Now!

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TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.

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