Advertising • Advertising Podcasts

TRG Hosts a Special Live Event: Fergus O’Carroll’s “On Strategy Showcase” Get Tickets!

1 year ago
by TRG
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Written by TRG
On Strategy Showcase 2025 Live Tour Kicks Off in Dallas

One of the most influential podcasts in the advertising industry, Fergus O’Carroll’s On Strategy Showcase, is hitting the road in 2025 for a series of live recordings at agencies like Mischief, Anomaly, and Mother. The very first stop? Dallas, Texas.

On Thursday, September 18th, the tour kicks off at TRG’s Deep Ellum headquarters with a live show themed “Ideas Born in Texas.”

The evening will feature an incredible lineup of industry leaders:

  • Christopher Owens – Head of Brand Strategy, TRG

  • Derek Dabrowski – SVP, Head of Cold Brand Marketing, Keurig Dr Pepper

  • Kate Rush Sheehy – Chief Strategy Officer, GSD&M

  • Terence Reynolds – Chief Creative Officer, TRG

📍 Doors open at 5:00 PM | Show starts at 5:45 PM

Get Tickets

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TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.

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