World’s Best Cat Litter® has launched its latest product, Poop Fighter™ Maximum Odor Defense, designed to eliminate those pesky litter box odors with advanced Botanical Blocker™ technology.

To kick off the launch, Dallas-based TRG created a 30-second R&B spot featuring a cat named Rose, whose litter box odors are humorously contrasted with her flowery name. The campaign highlights Poop Fighter™’s unique ability to neutralize even the toughest smells, setting it apart from other natural cat litters. TRG revisited the original campaign, World’s Best Cat Litter^® for the World’s Best Cat before crafting the latest spot.

Additionally, in collaboration with TRG, the brand is rolling out a nationwide House Smelling Party Tour, aimed at helping cat owners discreetly address litter box odors in a fun and engaging way.

Starting on August 3 at CatCon, the House Smelling Party will be traveling to over 15 cities nationwide. These events will include:

Local adoptable cats, who will receive a one-year supply of Poop Fighter™ if they find their forever homes at the House Smelling Party.
A calming atmosphere filled with the fresh scent of Poop Fighter™’s lemongrass fragrance.
A chance to scan a QR code to enter a giveaway for a year’s supply of Poop Fighter™.
The opportunity to send a Litter Box Anonymous postcard, a gentle way to let friends and family know their home could use a freshening up.

For those unable to attend a House Smelling Party stop between August 3 and September 26, you can still participate in the effort to eliminate odors by sending a digital postcard to your loved ones. You can also enter for a chance to win a year’s supply of Poop Fighter™ by visiting www.worldsbestcatlitter.com/house-smelling-party/.

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TRG Creates New Campaign for World’s Best Cat Litter® |Sings About Poop Smells in New Campaign

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