March 27, 2023
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AdChat DFW

Promoting Agencies, Marketing, Production and Film in Dallas-Ft. Worth


Marketing
Watch AdChat Interview with Amber Fletcher, Head of Marketing, Fletcher’s Corny Dogs
AdChat DFW Posted On March 27, 2023


In 1938, brothers Neil and Carl Fletcher were winding down long-term careers in Vaudeville, having spent several of those years performing at the State Fair of Texas in a show called “The Drunkard”. Fortuitously, as the men were plotting their next moves in life, the brother were offered a unique opportunity to run a food booth at Fair Park. Both men had spent years marveling at the lack of cuisine offered to the Park patrons and knew they had an opportunity on their hands.

Fast forward to today, and Fletcher’s is still going strong. For almost 80 years, legions of Fletcher’s fans have enjoyed a delicious hand-dipped corny dog. Fletcher’s has delighted celebrities and dignitaries from around the world including Oprah Winfrey, the Jonas Brothers, Emmitt Smith, Mikhail Gorbachev, Julia Child, Dirk Nowitzki, Mario Lopez, and former Texas Governor Rick Perry. 

We had the opportunity to sit down with Amber Fletcher, Head of Marketing for Fletchers and a third generation Fletcher, to learn more about this famous Texas brand. 


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Production
Fort-Worth-Based Great American Family is Expanding Christmas Program Production
AdChat DFW Posted On March 20, 2023


Great American Family is expanding its Christmas movie slate this year with 21 new original titles, up from 18 in 2022.

Dubbed “Great American Christmas,” the network’s holiday fare will kick off in October with its largest lineup since first launching in 2021. Among the actors set to appear this year are Trevor Donovan (90210, Dancing With the Stars) and Merritt Patterson (The Royals, Catering Christmas), who will reunite in the new Christmas By Chance.

In Christmas By Chance, Addie (Patterson), a New York City chiropractor mistakenly receives a text from “Nana.” The accidental text turns into a loving friendship between the matronly Nana and Addie who now communicate regularly. Nana invites Addie to spend the holiday in Vermont. It is picture-postcard perfect and exactly as Nana described except for one surprise. Nana’s single son, James (Donovan), a traveling doctor is also home for the holidays. Over three consecutive years, James and Addie are together during the holidays, though it isn’t until they are both single that they begin to see each other in a different light.

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Advertising
LERMA\ Named Avocados From Mexico Lead Agency of Record
AdChat DFW Posted On March 13, 2023


Independent Dallas agency LERMA/ has been named lead agency of record for Avocados From Mexico.

Over the last eight years, Lerma/ has served as Avocados From Mexico’s digital agency of record and the new AOR designation comes on the heels of the agency’s national Super Bowl ad starring Anna Faris.

“Becoming the lead agency of record for Avocados From Mexico was a natural expansion of our relationship after almost a decade of groundbreaking digital work,” said Pedro Lerma, founder and CEO of LERMA/ in a statement. “We are thrilled by our outcomes, making Avocados From Mexico one of the most talked about Super Bowl brands online over the years and even more recently, taking over Super Bowl TV creative with our visionary spot in 2023.”

With over 167 million viewers, the 30-second spot channeled Faris’ humor with an alternative Garden of Eden. This was the first year LERMA/ produced a spot for the Super Bowl, though it was the brand’s eighth Big Game outing.

“Through our long-standing digital partnership with Lerma/, we have cultivated one of the most powerful, innovative, and record-breaking digital practices in the fresh produce space and beyond,” said Ivonne Kinser, VP of Marketing and Innovation at Avocados From Mexico in a statement.

Kinser continued that Lerma’s challenger and non-conformist nature and adventurous creativity have made the agency a great fit for the brand. “This year was the perfect time to harness their powerful attributes extending their impact across the rest of our business. We are thrilled to have them as our agency of record to continue disrupting the space while growing our business even further.”

LERMA/ will handle all brand, digital, and Hispanic marketing and advertising for the leading avocado brand. The agency also counts The Home Depot, The Salvation Army, Lifeway, Interstate Batteries and Ocean Spray as clients.

 

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Marketing
The Container Store Celebrates Women’s History Month In-Store, Companywide & In the Community
AdChat DFW Posted On March 10, 2023


Throughout the month of March, The Container Store is proudly observing Women’s History Month, a celebration of the contributions of women throughout history. What began as a national week-long celebration forty years ago has evolved into a month-long observance recognized in countries around the world that continues to inspire and empower generations of women everywhere.

On March 8, we will join the celebration of International Women’s Day and pay tribute to the economic, political, and social impact of women across the globe. For more than one hundred years, International Women’s Day has served as a clarion call for accelerating gender parity and raising awareness about women’s equality. This year the International Women’s Day theme is #EmbraceEquity. Though the words “equity” and “equality” are often used interchangeable, they have slightly different meanings, as the International Women’s Day website explains:

“Equality means each individual or group of people is given the same resources or opportunities.

Equity recognizes that each person has different circumstances, and allocates the exact resources and opportunities needed to reach an equal outcome.”

The Container Store is committed to doing everything we can to ensure equity in our employees’ opportunities to grow, develop and achieve their dreams. We continually work toward increasing the diversity of representation across our country–particularly with regards to women of color in leadership–but our efforts to achieve gender parity in both representation and compensation are positive indicators that we are moving in the right direction. As of 2023, 62% of our total management team (and overall workforce) is female, and women make up 52% of our executive leadership team.

We invite you to join the month-long celebration of Women’s History Month in-store, online and in the community. Here’s how we’re celebrating…

In-Store

There will be signage throughout our stores and at the registers that will allow our customers to learn how we’re commemorating Women’s History Month this year. 

Companywide

On March 8, we are hosting a panel discussion for our employees featuring Stacey Shively (Chief Merchandising Officer) and Maria Thereza Neisler (Senior Vice President of Finance) entitled Embrace. EmpowHER. Engage.

In the Community

To help both our customers and employees commit to forging a more inclusive world, we are encouraging them to share their #EmbraceEquity images, videos, resources, presentations, or articles on social media using hashtags #IWD2023 and #EmbraceEquity

As part of our commitment to give back to causes that are important to our employees and customers that align with our commitment to making a lasting social and economic impact, we invite you to support female entrepreneurs by contributing to the Lillie Knox Fund. Presented by the Women’s Business Council Southwest, the Lillie Knox Fund is a cash prize of up to $20,000, exclusively available to WBCS Women’s Business Enterprises, to help further business growth. The campaign will run throughout the month of March. Customers and employees can support the Lillie Knox Fund by making a donation here.

As we celebrate the contributions of women throughout history, let us acknowledge the progress we’ve made in society towards gender equality but also be reminded that the work is not done yet!

 

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AdChat QuickChat  / Film
Watch AdChat Interview with Marvin Samel, Director of Film Festival Hit iMordecai | Showing at Angelika Plano
AdChat DFW Posted On March 9, 2023


After becoming a film festival favorite last year, Marvin Samel’s indie comedy I MORDECAI has embarked on a city-by-city tour beginning in Florida and currently in New York Los Angeles, and Phoenix. The little film that could has had unprecedented success so far, defeating juggernauts like AVATAR and PUSS IN BOOTS on a per screen average.

While the film is legit a delightfully entertaining and heartfelt comedy. What is truly unique about it is that this story is Marvin’s and his dad’s and his mother’s. Marvin never had ambitions to be a filmmaker. He wanted to tell this story following the diagnosis of his mother with Alzheimer’s and to recount the funny family anecdotes about his dad’s antics as well as the impact of the discovery of his mother’s condition. He wanted to make sure there was something to remember all of this for his kids and their kids.

And somehow, he managed to get Judd Hirsch to play his dad, and Carol Kane to play his mom, and Sean Astin to play him. Self-financed, self-taught, no connections to Hollywood or the industry in any way…and yet, he came away with a legit big screen film that is now set to reach more than 80 theaters across the country.

AdChat’s Patty Harrison had the opportunity to chat with Marvin about the film and how a former cigar company owner embarked on a journey to direct a story about his family’s journey through holocaust memories, Alzheimer’s, and the joys of learning technology.

On Friday, March, 10, the film’s director Marvin Samel and rising star Azia Dinea Hale will come to Dallas for Q&As and meet and greets with the audiences. Get tickets for this showing at the Angelica Plano. 

Watch Interview…


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Advertising
Happy International Women’s Day to All You Creative, Talented & Kind Ladies in DFW
AdChat DFW Posted On March 8, 2023


I have always been in awe of the numerous women whom I have worked with throughout the course of my career. Without their mentoring, nurturing and intellectual curiosity, I’m not sure I would have achieved the level of success that I have.

As I reflect on the multitude of positive experiences with kindred friends and colleagues I am glad to be in this world with them, and will stand with them, side by side into whatever the future holds.

So here’s to us, the women who help women achieve their goals in life, love and career.

Patty Harrison
Editor-in-Chief, AdChat DFW


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ADDYs  / Advertising
See the 2023 ADDYs Winners List + Watch a Little Recap
AdChat DFW Posted On March 8, 2023


If you missed the 2023 Dallas ADDYs held at Gilley’s Dallas on March 1, you can see a few recap images we grabbed before the event and some ones we gathered from social media from some of the winners.

Here’s a link to download a list of the winners. 


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Advertising
Jesus Meets AI | LERMA Explains the Process for the Latest ‘He Get Us’ Campaign
AdChat DFW Posted On March 7, 2023 


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The “He Gets Us” campaign has been working for more than a year to modernize the perception of Jesus. And now, following a pair of Super Bowl spots last month, it’s embracing its most modern tactic yet—running Jesus through generative AI.

Lerma/, the agency that also crafted the Super Bowl work, just debuted a 90-second spot called “AI Love” that features images generated by Midjourney, the AI software, after it was prompted to visualize love the way Jesus talks about it in the Bible.

Seven prompts produced a variety of powerful images—which are contrasted in the spot with more generic, less powerful imagery Lerma/ also collected from Midjourney—when it asked the software for images of love without mentioning Jesus’ teachings.

Asked about the creative process for ad, agency founder Pedro Lerma and his team replied collectively by email, saying “AI Love” was in development around Super Bowl time and still felt worth pursuing even after they settled on other concepts for the Big Game.

The spot’s creation, they said, actually began with those more open-ended prompts about love—the ones that didn’t mention Jesus’ teachings. 

“When we’d give the AI a one-word prompt like ‘love,’ it would consistently spit out flowery, soft images that felt especially fake. It wasn’t the kind of love we wanted to talk about,” the agency said. “So, we pivoted and started adapting things Jesus said and did into prompts—we wanted to see if the images produced from those would feel more compelling than the images asked explicitly to depict love.”

The latter included prompts such as “forgiving a friend who has betrayed you,” “spending time with prisoners” and “helping a neighbor in need.” Another of these early prompts, “a man lays down his life for his friends,” produced especially haunting imagery.

Credit: He Gets Us
Credit: He Gets Us

“It’s something pulled directly from the words of Jesus in the Bible as he’s talking about love,” said the agency. “We knew we were onto something, so from there it was just an exercise in scraping through scripture and looking for things Jesus did or said that reflected the love he showed to the people around him.” 

They leaned into prompts rooted in action, which seemed to produce better results. But some prompts did require significant revisions—for example, the prompt that became “spending time with prisoners.” 

“It started as ‘visiting prisoners’ and continued to depict UFOs and aliens no matter how many times we ran the prompt,” the agency explained. “Something about the word ‘visiting’ was throwing the AI off, so we had to find a different way to say it.” 

Credit: He Gets Us
Credit: He Gets Us

The seven prompts in the finished video are the exact ones that generated the imagery in Midjourney—nothing else was added, aside from a command to deliver images in a certain aspect ratio.

Once the prompts were finalized, they ran them as many times as needed until they had a selection of images that encapsulated the prompt with some visual variety. “For a couple of them, we only had to run them nine or 10 times,” the agency said. “For others, we had to run them upwards of 50 times to get images we were happy with.”

The spot—which is structurally similar to many earlier “He Gets Us” spots, with its series of still images along with on-screen text—ends with the on-screen line “Jesus’ love was never artificial,” followed by the campaign name.

The spot is running on YouTube, as well as other digital and social channels. Lerma/ is also editing a 60-second ad to run on digital and broadcast nationally.

The “He Gets Us” campaign, funded in part by the Signatry/Servant Foundation, has been running for a year. Reaction to the campaign has been mixed, with some welcoming its messages of love and others claiming the campaign’s backers are also funding policy fights to roll back abortion rights and allow businesses to discriminate against LGBTQ+ customers.


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Marketing
7‑Eleven Brews Up Latest Iteration of “Take it to Eleven” Campaign
AdChat DFW Posted On March 7, 2023


Today, 7‑Eleven, Inc. debuted new advertising spots celebrating its customers’ love of coffee and the lengths they’ll go to obtain a fresh cup. Rooted in the cultural trends that bring together all coffee fanatics, these ads demonstrate that nothing can keep 7‑Eleven stans away from their brew—whether that means arriving late to a meeting with a cup of to-go coffee or sipping on an iced latte in the middle of a blizzard.

The three ads focus on the core strengths of 7‑Eleven’s OG To-Go since 1964™ coffee:

Mighty Mite: 7‑Eleven fans take pride in the quality of their cars, their look, and of course, their coffee – especially when it makes them stand out (check out Carsof7Eleven on Instagram, for example). Brewed fresh 24/7 with 100% Arabica beans, the convenience retailer’s coffee takes customers into overdrive.

Commute: With 3,000 ways to customize a cup of joe, 7‑Eleven’s coffee variety allows customers to be their own barista. Nothing is more important than having the crème de la crème of coffee brew, so spending that extra time mastering the perfect cup is worth it – even if it means running late.

Storm (dropping April 12): Gen Z proudly own their obsession with iced coffee; it’s a critical part of their hustle – no matter the season. 7‑Eleven’s coffee connoisseurs will go to great lengths to get what they want, whenever they want it, at a great value.

“Grounded in the ‘Take it to Eleven’ spirit of being our customer’s ingenious accomplice, our new coffee campaign highlights the robust variety, excellent quality, and great value our coffee delivers,” said Marissa Jarratt, Executive Vice President and Chief Marketing Officer at 7‑Eleven. “These spots were also built off real cultural insights and are intended to reflect our diverse customer base. We were intentional to ensure that our casting authentically included members of these cultures – real fans, real car enthusiasts, real coffee lovers.”

Directed by award-winning filmmaker Christine Yuan of Object and Animal, these ads reflect Christine’s bold and playful style and take inspiration from Japanese-model car culture.

Suddenly craving a cappuccino? For a limited time only at participating 7‑Eleven® stores, members of the 7Rewards® loyalty program who purchase 6 cups of coffee, Big Gulp® or Slurpee® drinks will receive their 7th cup free**.

To join the 7Rewards loyalty program and earn points on most purchases, download the 7‑Eleven app from the App Store or Google Play, or visit 7Rewards.com.

**Valid thru 12/31/2023 on any size Coffee, Slurpee or Big Gulp drink. Free cup expires 30 days from date earned. Offer good at participating 7‑Eleven stores, excluding Hawaii. Unlimited. Offer not valid with any other coupon or discount. No cash value. Plus, tax where applicable.


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Marketing
Snapple® Launches fAIct Generator Powered by Technology from ChatGPT Creator OpenAI
AdChat DFW Posted On February 21, 2023


Snapple®, the iconic beverage brand that delivers fun and flavorful teas and juice drinks, is proud to announce the launch of the Snapple fAIct Generator, an AI-powered tool that makes it easy to create facts about any topic. Celebrating 20-years of Snapple Real Facts®, facts found under every Snapple bottle cap, the Snapple fAIct Generator puts fact-creation in the hands of the brand’s fans. To help share the news of this new tool, Snapple used ChatGPT to write this press release, with some light edits to make it more Snapple-y.

The Snapple fAIct Generator, powered by technology from ChatGPT creator OpenAI, allows users to create and share facts via social media. Whether looking for a fact about a Snapple flavor, doughnuts, music, or our favorite furry friend, ChatGPT has got you covered. The Snapple fAIct Generator will create a database of all newly created facts and some may appear under caps in 2024.

Since the start of Snapple Real Facts, there have been 1,677 facts. For inspiration, here are a few of the original Snapple Real Facts:

  • Beavers can hold their breath for 45 minutes.
  • Slugs have two noses.
  • You can’t hum while plugging your nose (go ahead, give it a try).

“Snapple’s fans have come to expect the unexpected from the brand, which is beloved for its variety, flavor, and most of all, fun. Over the past 20 years, a central part of the fun Snapple experience has been the Snapple Real Facts under the cap,” said Kelli Freeman, Senior Vice President of Marketing, Keurig Dr Pepper. “The Snapple fAIct Generator makes it easy for a new generation of Snapple fans to experience the fun of facts in a tech-forward, and interactive way.”

Visit SnapplefAIcts.com, or scan the QR code on any Snapple Bottle, to use the Snapple fAIct Generator to create custom facts (Snapple fAIcts are generated with AI, so they can be wrong, skewed, or even inappropriate). Go ahead, give it a try! You never know what Snapple-licious fact you might learn.

About Snapple
Snapple, a brand of Keurig Dr Pepper (KDP), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in New York and is now available throughout the United States. Snapple prides itself on developing, producing, and marketing a wide variety of premium beverages, including ready-to-drink teas, juice drinks, and 100% juices. For more information, visit Snapple.com or KeurigDrPepper.com. For the brand’s latest news and updates, follow Snapple at Facebook.com/Snapple, Instagram.com/Snapple, or Twitter.com/Snapple.

About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $12 billion and approximately 27,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing, and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit www.keurigdrpepper.com.

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