July 2, 2022
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Promoting Agencies, Marketing, Production and Film in Dallas-Ft. Worth


Marketing
Frito-Lay’s Rold Gold®Celebrates 106 Years | New Campaign Reveals Clues for $106,000 Worth of Gold Bars
AdChat DFW Posted On June 28, 2022


Rold Gold® is turning 106 years old and is marking the occasion by giving away more than $106,000 in gold bars through its new Gold Hunters™ campaign. Launching today, Gold Hunters™ spotlights Rold Gold’s pop culture legacy as this limited-time program sends fans on a hunt to find Rold Gold® hidden in the background of their favorite television shows, movies, sports, and music that span decades, all for a chance to win real gold. Also new for the 106-year celebration: Rold Gold’s latest bag design, which is set to land on shelves nationwide this summer.

Now through September 11, pretzel fans and pop culture lovers can tune into Rold Gold’s social media channels, including @RoldGold (Twitter), to find clues that point to ‘80s film classics, iconic ‘90s sitcoms, recent comedy and drama shows, sporting events, non-Rold Gold® advertising, and more moments where they’ll find bags of Rold Gold® embedded, including the brand’s newest bag design. Clues will also pop on digital platforms like Facebook, Instagram, Amazon, and IMDB throughout the campaign, and all clues will be live on RoldGold.com as of June 27.

Consumers who solve the clues – or spot Rold Gold® on their own – can share they’ve “found gold” on Twitter with a tweet using #FoundGold and #Entry, or by simply commenting on the initiating tweet with the two hashtags. With that, they’ll be entered to be one of 60 random winners who will take home part of the more than $106,000 in real gold.

Actor, comedian, host, and pop culture expert Joel McHale joins Rold Gold’s Gold Hunters™ campaign – acting as a clue himself as he teases a pop culture moment in which he and Rold Gold® both appear. McHale will share his Gold Hunters™ clue via his Instagram on July 6.

“Like Rold Gold®, I’ve been showing up in pop culture for a really long time and would even consider myself a pop culture authority,” said McHale. “In fact, Rold Gold® and I share some on-screen credits – and if pretzel fans can figure out where our film careers have overlapped, they’ll have a shot at winning a gold bar. Here are a few hints: friends, housewife, scheme, inspector.”

“Rold Gold® has been intertwined in culture for more than a century, not only showing up for pretzel lovers as their go-to snack, but also appearing in some of our favorite cultural moments with some of our favorite personalities, like Joel,” said Flavia Simoes, senior director of marketing at Frito-Lay. “We want to celebrate Rold Gold’s legacy as both a beloved snack food and as a staple in American pop culture. To do that, we’re launching our Gold Hunters™ campaign that underscores how Rold Gold® has always been part of our lives. We’re also thrilled to introduce our latest bag design this summer. The brand’s new look speaks to Rold Gold’s enduring relevancy.”

The famed pretzels will debut a more modern, evolved style when its new packaging arrives in supermarkets this summer. The updated design stays true to Rold Gold’s signature gold and blue color scheme while bringing a brighter, fresher energy to traditionally muted pretzel aisles.

About Frito-Lay North America

Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.


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Advertising
TRG’s Transformation Continues With a New Logo and Refreshed Brand Identity
AdChat DFW Posted On June 23, 2022


Independent Dallas agency The Richards Group has a long and successful history, having built popular campaigns for huge brands, from Motel 6’s “We’ll Leave the Light on For You” to Chick-fil-A’s “Eat Mor Chikin” to the “It Moves With You” campaign for Fruit of the Loom.

But the agency took a hit in 2020 when founder Stan Richards described a campaign concept for Motel 6 as “too Black,” which led to Richards stepping down and the agency losing big accounts, including Motel 6, Home Depot, Salvation Army, Keurig Dr Pepper and grocer H-E-B.

Since then, the agency has put a huge amount of effort into remaking itself and gaining back the trust of its clients and staff. CEO Glenn Dady, who took over from Richards, started by diversifying teams across the board, including hiring Nikki Wilson as chief talent and culture officer and Sue Batterton as chief creative officer, with both serving on the leadership team.

The next step in the ongoing evolution of the agency is a new shortened name, TRG, which was announced earlier this year, and a brand new logo and website replacing the original red Richards Group logo that has been in place for decades.

“It’s colorful, it’s modern, it’s a sophisticated mark that… really speaks to the beauty of the collaboration that went into it,” Rob VanGorden, principal and chief development officer at TRG, told Adweek.

The collaboration refers to the fact that TRG issued an open call for logo designs across the entire agency, over every discipline, and it received more than 60 logo ideas. Each were reviewed before the final was selected.

“Finalizing a new logo for TRG was a key step in our company’s evolution, and I loved every minute of seeing our talented people reimagine our brand,” Dady said in a statement.

Nonprofit-owned and people-run

The change to TRG and the new branding was not done to run away from the past, but rather to embrace a new future, according to VanGorden, who has been with the agency since 1998. He said the agency realized it was time to evolve its identity, after all the agency had done to acknowledge what happened with Richards, including bringing in outside help from Do What Matters, an organization that specializes in DEI and inclusive management, and TalentKeepers, an employment engagement solutions provider that has helped transform the company.

In addition, TRG now bills itself as a nonprofit-owned people-run company. The company is owned by a vetted, established nonprofit that it does not disclose. It’s not owned by a single person, nor a holding company or ownership group. VanGorden says not being beholden to profit goals frees up the agency to focus on the work, its people and the communities it serves.

“When you’re owned by a nonprofit, it is much easier for prospective clients to realize that you believe in something beyond just making money. Sure, we want to make money just like all agencies do. But we’re in it for more than that,” said VanGorden.

He added that the agency is still fiercely independent, but its leadership structure is different, with a majority of it female and more representative of the diverse communities it serves. The agency claims it is rapidly growing, having made 33 new hires since the start of 2022, with 52% of those coming from underrepresented groups in the industry.

VanGorden admits that TRG has a long way to go to get to where it wants to be, but it is committed to keep evolving.

“We decided that we weren’t going to do anything that was just transactional change. This is a signal of our transformation. It’s easy for a brand to make an announcement and flip over a new sign, but we continue to believe that a brand is a promise. And we didn’t feel like we should just adjust our logo until we had done the real introspective work around operating structure,” said VanGorden, adding that the new name, logo and identity are just representative of the agency’s progress to date.

TRG continues to focus on its people, because it said that change requires an enormous amount of energy and the energy comes from the people at the agency. TRG has launched numerous ERGs within its walls, including Asian, Hispanic, Black, LGBTQ+, mothers and women groups, which anyone is allowed to join so long as they have a desire to learn, to grow to be part of a supportive community. It also incorporated new hiring practices and conducted a pay equity study, making positive changes due to the results.

Change translates to new business

While TRG lost several key clients in 2020, it is building a new client base, one that VanGorden said is helping connect it to an increasingly global audience. Clients include Stellantis/Ram, Credit One Bank, Cayman Islands Department of Tourism, Dave’s Killer Bread, the Southeastern Conference (SEC) and Charles Schwab.

Recent wins include Kent Pet Group, a sustainable pet products company that makes World’s Best Cat Litter, Thermacare pain relief products, Hudsonville Ice Cream and MetroNet fiber internet. The agency also said it is in the final review of “an iconic American brand,” competing with other large agencies.

With all the changes at TRG, VanGorden said that many there feel like, in many ways, it’s a brand new shop, “but one with a 45-year track record of success.”

VanGorden said that the promise of the agency hasn’t changed, in that it still exists to endear brands to consumers, but he thinks TRG is in a great position to unlock the potential of its people and the brands it works with.

“We’re poised to grow the agency in a way that honestly will rival the most formative years of The Richards Group,” he said.

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Awards  / Marketing
AFM’s Stephanie Bazan & Nature Nate’s Honey’s Jordan Mikeska Makes TWIG 2022 List | Top Women in Grocery
AdChat DFW Posted On June 20, 2022


From left: Stephanie Bazan, Jordan Mikeska

Stephanie Bazan, VP, Shopper and Trade Marketing, Avocados From Mexico

  • Thanks to the recent innovations and hard work executed by Bazan’s team, avocado penetration across the United States hit a record high and purchase frequency saw a 30% lift over the past five years.
  • She led the company’s first branded bag packaging program, as well as its first-ever cause-related initiative on a branded bag, and also spearheaded the first-of-its-kind  “2021 Shopper Journey Study.”
  • Bazan’s work in the Dallas marketing community was recognized by the American Advertising Federation, and she’s a volunteer on the International Fresh Produce Association’s Marketing Council.

Jordan Mikeska, Director of Shopper Marketing, Nature Nate’s Honey

Nature Nate’s Honey Co., the number-one branded honey company in the U.S. and producer of 100% pure honey, today announces team member Jordan Mikeska, Director of Shopper Marketing, has been recognized as a Rising Star for the 2022 Top Women in Grocery award presented by Progressive Grocer.  

“As an incredibly valued member of the team, Jordan leverages her depth of expertise and data-driven decision-making skills to help us deliver on our brand promise every day,” said Nathan Sheets, Founder and CEO of Nature Nate’s. “Jordan’s unique ability to work with our retail partners and keep a pulse on what our customers care about is remarkable, because it enables us to share the goodness of pure honey with more families across the country. We are proud of her and all that she has accomplished. We can’t wait to see what’s next!”  

In her role as Director of Shopper Marketing at Nate’s, Jordan manages all shopper marketing and e-commerce marketing efforts. She directly impacts the shopper journey through in-store advertisements, retailer-specific marketing efforts and more. She also acts as the critical team liaison in supporting sales support, innovation and production and labels management. Jordan is responsible for capitalizing on the bottom of the marketing funnel and converting shoppers when they are in the purchase mindset. From deciding the right retailer, to the right tactic, to the right budget, Jordan aligns an effective and strategic program calendar to reach marketing and company growth goals. In addition to managing traditional retailer initiatives, Jordan also directs the marketing and growth tactics for Nate’s e-commerce presence on Amazon.

Progressive Grocer’s Top Women in Grocery award is the most prestigious honor for female leaders in the grocery industry. The award is a celebration of the critical roles women serve in their companies, communities and the food and beverage industry. The awards, which represent some of the most esteemed in the grocery industry, honor leaders in various categories.

All winners will be honored at a networking event and awards celebration that will take place Thursday, Nov. 4, 2022, at Hyatt Regency Grand Cypress in Orlando, Fla.

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Advertising
Merchandise agency BDA acquires Dallas-based Firm Idea Planet
AdChat DFW Posted On June 17, 2022


Washington-based Bensussen Deutsch & Associates, LLC (BDA), a merchandise agency for iconic brands including the MLB, The Home Depot and Mercedes Benz, announced it has acquired Dallas-based consumer insight and merchandise innovations agency Idea Planet, according to a news release. 

According to the release, the acquisition gives Idea Planet an expanded global reach, and the combination will allow both companies to grow their strategic merchandise and collectibles programs. 

“The entire Idea Planet team has a tremendous skill set in product design and developing innovative, strategy-driven merchandise campaigns that tell brand stories,” Jay Deutsch, CEO and co-founder of BDA, said in the release. “The combination of our deep creative and manufacturing resources will bring our ability to deliver merchandise collections, high-end collectibles, and turnkey direct-to-consumer sales channels to world-class levels. If our clients can dream it, we can make it come to life!” 

Idea Planet is led by Mike Flecker, Mike Ableman and Kim Flecker. The company’s customers include video game developers, including Ubisoft, Sega, Gearbox, 2K/Rockstar Games, Sony Interactive Entertainment, and consumer brands such as Chick-Fil-A and Samsung.

“There’s a natural synergy between our client rosters, and the acquisition presents an opportunity to leverage our industry’s top creative forces to drive growth,” Flecker, President of Idea Planet, said in the release. “By aligning ourselves with a proven market leader like BDA, we gain access to proven expertise in global manufacturing and logistics. This will enable us to increase our footprint and deliver an even higher level of service to our clients.”

BDA is one of the world’s largest promotional merchandise agencies with offices in the United Kingdom, France, Manila, Shanghai, and Shenzhen, with over 40 locations in North America.

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Film
American Airlines Partners with ABFF to Uplift Black Filmmakers & Connect Customers to Diverse Representation
AdChat DFW Posted On June 13, 2022


For 22 years, American Airlines has partnered with the American Black Film Festival (ABFF) to help uplift Black filmmaker stories and connect customers to diverse representation throughout their travel journey.

The ABFF recognizes Black talent and showcases quality film and television content by and about people of color in the entertainment industry. American recently launched the American Black Film Festival channel as part of the airline’s free inflight entertainment offering.

The channel elevates the unique voices and powerful stories of the Black community while offering a deeper understanding of the Black experience.

Hear from ABFF CEO and Founder Jeff Friday as he discusses the importance of access American helps provide these filmmakers. You will also hear from independent filmmaker Nailah Jefferson about how it feels to have her film onboard American’s aircraft.

Watch video

By working with organizations like the ABFF, American can connect and engage with the Black community in a more meaningful way.

Access entertainment: American offers endless entertainment options that customers can stream right to their own device at no cost. Simply enable airplane mode and connect to the AA-Inflight signal. Once connected, customers will be redirected to aainflight.com, the inflight portal.

In addition to the ABFF channel, American recently introduced a HistoryMakers channel that features interviews with some of America’s most noted Black individuals who have made significant contributions to society, as well as Peacock and Obe Fitness.

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Marketing
Frito-Lay’s Tostitos® Teams Up with Dan Levy for Snapchat FOMO Party Game
AdChat DFW Posted On June 10, 2022


The campaign, (see here) highlights good things that happen when you are around the Tostitos chip and dip bowl with friends. In the commercial, Levy misses out on a few milestone moments that his friends experience because he steps away from the Tostitos – from a baby’s first steps to a proposal – until finally he refuses to miss any more fun by staying close to the Tostitos chips and dip.

“I had a great time working with Tostitos last year. It’s a really fun and supportive team,” said Levy. “So, when they asked me back this year for their new campaign, it was a no brainer.”

Campaign Ensures Consumers Don’t Miss Out

Tostitos has introduced a new party game on Snapchat called “FOMO or F No!” – using chips as the cards. The new interactive Snapchat lens uses augmented reality to display a different trend on top of your chip each time you hold one up to your phone. The game will feature trends such as Frosted Tips, Switch to a Flip Phone, Pineapple on Pizza, and Face Tattoos. Consumers will then have to decide if they would fear missing out on the trend or if it’s one they were happy to skip.

Tostitos has also partnered with the MTV Movie & TV Awards to make sure no one has FOMO during their watch parties. A never- before-seen commercial will air during the show that shows MTV celebrities Josh Horowitz, Mark Long and Nia Moore making memories of their own by playing “FOMO or F No!” in the greenroom. The game will also be featured on the pre-show red carpet and the show’s social channels. Be sure to grab your Tostitos and some friends and tune in on Sunday, June 5.

Tostitos is also releasing a new No Mo’ FOMO chip kit so consumers never have to miss out on delicious flavors. This limited-edition kit includes three of Tostitos’ most-popular flavors: Hint of Spicy Queso, Hint of Guacamole and Habanero. Packaged inside an interactive box with Tostitos’ new signature sound and lighting, this limited-time offering takes any moment up a notch— and brings together all your favorite flavors in one place. Consumers have a chance to get their hands on one of these limited-edition kits by keeping an eye out for an “unboxing” video during the summer months on Tostitos’ Instagram and commenting with their favorite Tostitos flavor.

“Tostitos aims to help foster the amazing moments that happen around the Tostitos chip and dip bowl – and who better than Dan Levy to depict how we all feel if we miss something memorable when we are amongst loved ones,” said Anya Schmidt, marketing senior director, Frito-Lay North America. “From festive flavors to new games, this campaign is all about giving Tostitos fans new reasons to enjoy their time with friends – and never miss out on the good stuff.”

For more details on Don’t Miss the Good Stuff, the Snapchat game, how to get your hands on a No Mo’ FOMO chip kit, and all things Tostitos, head to www.tostitos.com or follow Tostitos on TikTok, Instagram, Facebook, Twitter and YouTube.

About Tostitos® 

Tostitos is one of many Frito-Lay North America brands – the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About Frito-Lay North America

Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

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Commercial Production  / Director | DP  / Post-production  / Production
Equilateral Wins Big at DSVC Show | Executive Producer, Jessica Cramer is an AAF Dallas Shining Star!
AdChat DFW Posted On June 9, 2022


Equilateral has much to crow about lately, from winning a three awards at the Dallas Society of Visual Communication (DSVC) 2022 Award Show as well having their Executive Producer, Jessica Cramer being named one of the top 20 women in Dallas advertising by AAF Dallas. 

Last week, Equilateral won a DSVC Gold award for a spot for Interfaith Family Services entitled “I’m Home.” It not only takes you through a day in the life of children who are helped by the services of this charitable organization, it portrays it in a most heartful and genuine way. Have a Kleenex nearby on this one. 

Watch video (get Kleenex!)

 

Equilateral also won a Silver and a coveted Judge’s Choice Awards for their work for their Choctaw Artists Video Series. They collaborated with TRG on these videos that explore the fundamental creative nature of being an artist. In the videos, each artist shares their creative vision and demonstrates crafting their art. 

Roger Peters, Director at Equilateral stated, “We are thrilled to be honored at one of the most prestigious award shows in DFW, especially one that focuses on the visual arts. We strive to achieve a high level in everything visual that we do.”

Watch video…

 

And lastly, Jessica Cramer, Executive Producer/Owner at Equilateral was named by her peers as one of the top 20 women in Dallas Advertising in 2022. She is now officially an AAF Dallas Shining Star. Each year, AAF Dallas honors the best and brightest and Jessica is surely one.

As the Executive Producer/Owner of Equilateral Films, a commercial film production and post production company here in Dallas, Jessica has become a central figure in the advertising space. Her strategic mind and collaborative spirit stand as foundational principles for Equilateral’s approach to its work, and her respect for the people and the process make her a stellar partner to her clients.

Jessica Cramer | Executive Producer/Owner, Equilateral

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AdChat Interviews  / Editor's Spotlight  / Marketing
AdChat Spotlight Interview with Sherri Landry, CMO of CEC Entertainment | You Can’t Keep a Good Mouse Down!
AdChat DFW Posted On June 7, 2022


Chuck E. Cheese is an American family entertainment center and pizza restaurant chain founded in 1977 and is headquartered in Irving, Texas. The chain’s name is taken from its main character and mascot, Chuck E. Cheese, who is beloved by small children around the globe. Each location features arcade games, amusement rides, and character stage shows in addition to serving pizza and other food items; former mainstays included ball pits, crawl tubes, and animatronic shows.

The pandemic put significant financial strain on the company, and CEC Entertainment filed a voluntary bankruptcy petition under Chapter 11 in June 2020. Amazingly, the business challenge created many opportunities for the brand to assess, adjust and pivot to create a new business model that was ready for post-pandemic prosperity. How did they do it?

We had the opportunity to sit down with Sherri Landry, CMO of CEC Entertainment, to discover how their marketing strategy shifted to take on a multi-fold approach that positively transformed the brand. You just can’t keep a good mouse down!

Watch the interview…


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Marketing
Chili’s & Guests Raise 60K for Bonton Farms with ‘Round-up’ Program
AdChat DFW Posted On May 26, 2022


Presents South Dallas non-profit with check for more than $60K thanks to Chili’s Guests

Chili’s Grill & Bar and Bonton Farms – one of the largest urban farms in the United States – expanded their pre-existing partnership in April to include the non-profit as a new “round up” recipient at all 80 DFW-area Chili’s restaurants.

Every time a Chili’s Guest pays their bill, either online or on an in-restaurant Point of Sale, they’re asked if they’d like to round up to the nearest dollar with the additional cents going straight to Bonton Farms. They’re also able to give more if they want.

Guests in the Dallas – Fort Worth Metroplex have displayed their generosity en masse, allowing the DFW-based casual dining staple to present a check for more than $60,000 Wednesday to the South Dallas non-profit.

“When we look to give back, we commit to non-profits that tackle issues connected to kids, ending hunger, or education, and Bonton Farms checks all three boxes,” said Tammy Jones-Still, Brinker International Vice President of Diversity, Equity & Inclusion. “What they’ve done in the food desert of Bonton in South Dallas is inspiring to us. We’ve already partnered with them in the past through our GROW Workforce and Development Program and see an opportunity to continue to raise awareness and allow our Guests to give back locally.”

This new round up giveback supports Bonton Farms’ efforts in the Bonton area of South Dallas, which was hit particularly hard by the COVID-19 pandemic. The additional funds raised through the round-up program will support the organization’s comprehensive capital campaign, Project Gamechanger, which will raise more than $11 million to fund a health and wellness center, a financial institution, affordable housing, capacity building and people development.

“For far too long, Dallas has been known as a tale of two cities,” said Bonton Farms Founder and CEO Daron Babcock. “Among the many disparities neighborhoods like Bonton have historically experienced, the lack of economic opportunity remains high on the list. Bonton Farms is committed to disrupting these systems of inequity, which continue to hold back so many of our neighbors to this very day. Our partnership with Brinker is monumental in several important ways: first and foremost, it helps pave career pathways through the GROW Workforce and Development Program; and finally, it is a testament to the fact that these problems can be solved when public, private and philanthropic forces align.”

Chili’s instituted its round up program nationwide in mid-2020 with the proceeds going to St. Jude Children’s Research Hospital. The program launched with Bonton Farms in mid-December at five DFW Chili’s locations, and the results were promising enough to warrant a full roll out throughout DFW. Chili’s is now setting its sights on identifying other deserving urban farms or similar non-profits throughout the United States to become the next round up recipients.

Brinker International’s relationship with Bonton Farms started in 2020 when CEO Wyman Roberts took a tour of their facility and made the determination that writing a one-time check wouldn’t be enough of a commitment to a cause that so closely matched what the company values in a non-profit partner. In 2021, Chili’s and Bonton developed the GROW Workforce and Development Program, a five-session training that allows a group of workers who have been homeless, incarcerated or otherwise disadvantaged to earn a certificate indicating they’re trained and able for restaurant work, including in Chili’s restaurants.

About Chili’s® Grill & Bar

Hi, welcome to Chili’s! We’re a leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT). We’re known for our big mouth burgers, Texas-sized ribs, full-on sizzling fajitas and hand-shaken margaritas. We take our food seriously – but not ourselves – because dining out should feel like a celebration even if there is nothing to celebrate. Our passion is making every Guest feel special, and every day, our ChiliHeads make it their job to spread #ChilisLove across our more than 1,600 restaurants in 29 countries and two territories. And Chili’s cares. We host local Give Back Events to support kids, education and hunger and have raised more than $88 million benefiting St. Jude Children’s Research Hospital through generous guest donations. Find more information about us at chilis.com, follow us on Twitter or Instagram, like us on Facebook @Chilis or join us on TikTok @chilisofficial.

About Bonton Farms

Started in 2012, Bonton Farms was built to help feed people in the Bonton food desert where access to healthy foods was non-existent. With every harvest and neighbor served, they uncovered the roots of the community’s struggle were so much deeper. Bonton Farms exists to transform lives by disrupting systems of inequity, laying a foundation where change yields health, wholeness and opportunity as the norm. For more information, visit bontonfarms.org.


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Marketing
Pizza Hut to Enter the Metaverse | Fans Enter Contest to Win NFTs + a Year of Pizza
AdChat DFW Posted On May 19, 2022


Pizza Hut has been to the moon, they’ve created a pizza-making robot, and now, they’re going to the Metaverse. As the popularity of the Metaverse continues to rise among Gen Z consumers – according to a recent study, they spend twice as much time socially interacting in the Metaverse as real life – Pizza Hut will make its debut at the third annual ComplexLand virtual shopping experience.

During this year’s ComplexLand, Pizza Hut will meet pizza lovers with custom designed Pizza Hut delivery vehicles and drivers, nine NFTs and the chance to win free pizza for a year! Pizza Hut’s presence at ComplexLand was designed by multimedia artist Rob Shields, a Metaverse veteran known for his post-apocalyptic cyberpunk VR world “End of the World Pizza.”

HOW IT WORKS: As they explore, attendees will come across three different Pizza Hut delivery vehicles located in different areas, each stationed by a different undead delivery driver and all designed by Shields. The drivers will remind attendees to grab pizza now and enter win one of nine NFTs (five vehicles and four drivers) – all of which come with a free year of pizza. 

From May 25-27, ComplexLand 3.0 is a free, virtual, curated shopping experience that looks to convert attendees to shoppers via new first-person exploration, an upgraded NFT Art Gallery curated by Lil Miquela, and exclusive product drops that are only available during the 3-day experience.

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