Marketing

Poo~Pourri Rebrands to ~Pourri | Portfolio to Bust Out of Bathroom

AdChat DFW Posted On January 20, 2022

Today, Poo~Pourri, the brand known for solving one of the world’s biggest odor issues with its highly effective, Original Before-You-Go® toilet spray, announces its rebranding as ~Pourri, a natural odor elimination company. Beginning in October 2021, the brand began busting out of the bathroom with the new category launches including Home~Pourri Air + Fabric Multi-Purpose Odor Eliminator, Sole~Pourri Shoe + Foot Funk-Fighting Odor Eliminator, and Pit~Pourri Pits + Bits All Day All Over Deodorant.

~Pourri’s new and ever-expanding product portfolio helps further their mission to bring levity to a world weighed down by toxic odors, stigmas, and ingredients, while naturally eliminating odors everywhere. The company is set to expand into more categories as an odor elimination business with future products including Pet~Pourri, Car~Pourri, and more. In addition, ~Pourri plans to launch scent expansions in Pit~Pourri catering to men and candles within the Home~Pourri collection.

“I refuse to put out products that do not work better than the chemical alternatives currently on the market,” said Batiz. “For the past 30 years, I have been the consumer looking for natural alternatives within the household and personal care categories and I stunk for a few decades! After years of testing products that didn’t work better than chemicals, I embarked on a journey to create them myself.”

Poo~Pourri, born in Suzy Batiz‘ kitchen with the idea of eliminating odor before it begins utilizing 100% natural essential oils, was crafted with health and the earth in mind. With the new category expansions, the same will be true. Most odor eliminators are as “natural” as pleather pants – but not Poo~Pourri. When Batiz says natural, she actually means it. Additionally, all ~Pourri products possess the proprietary Funk Lock™ Technology, which neutralizes odor molecules so that they never reach the nose, and come with a Funk Lock™ Guarantee, meaning they work better than the leading chemical alternatives without any funky, toxic, or hidden ingredients, or your money back.

Since its inception in 2007, the brand has sold well over 100 million Poo~Pourri bottles, has over 100,000 five-star reviews, is sold in over 50,000 retail locations across 56 countries, and has over 350 million video views. In addition, Poo~Pourri and Founder Suzy Batiz have been awarded an Edison Award for creating one of the most innovative products in the world, a Webby Award and AdAge’s “Funniest Viral Video of the Year” with their “Girl’s Don’t Poop” video, as well as earned the official Women Owned Business Certification (WBENC).

To find more information on ~Pourri and to help life smell way better, please visit: www.pourri.com.

About ~Pourri:
Founded by entrepreneur Suzy Batiz in 2007 under the name Poo~Pourri, ~Pourri is an odor elimination company that removes unpleasant scents from the home, body and beyond to ensure that all aspects of life smell wayyy better—without the funk of toxic ingredients or stigmas. All ~Pourri products are made to be household, earth, and family friendly. Formulated with natural ingredients, ~Pourri products are guaranteed to perform better than other natural and chemical alternatives. ~Pourri offerings are sold in over 50,000 retail locations globally including Amazon.com, Bed Bath & Beyond, Costco, CVS, Target, Ulta, Walgreen’s, Walmart, and more. To learn more, visit www.pourri.com.

Marketing

New Lexus Campaign Tells Consumers to ‘Hustle for What Matters’

AdChat DFW Posted On January 12, 2022

Two years of lockdowns, new variants, shifting guidelines, and general anxiety has left consumers rethinking what’s important. In a nod to those shifting priorities, Lexus is using its new NX marketing campaign to encourage consumers to “find [their] something and give it everything.”

“Our priorities have changed over the course of the last few years, and what was important before is no longer the same,” said Mia Phillips, senior manager of advertising and media at Lexus. The new campaign carries the theme, “Hustle for What Matters.” 

With several different powertrains (including an electric model) and an advanced touchscreen interface, “the Lexus NX is a strong representation of the future of our brand,” Phillips said. “The big takeaway is it’s a vehicle designed to fit a variety of lifestyles and folks.”

Broadcast spots in the campaign highlight many of the new features in the redesigned NX, such as its remote parking assistance and audible traffic warnings for exiting the vehicle. Several spots highlight the brand’s multicultural and LGBTQ+ marketing efforts, including a commercial depicting a pair of Black filmmakers using the car’s intuitive technology to shoot a film. 

The campaign is the latest in Lexus’s ongoing efforts to broaden its appeal to the next generations of luxury car buyers. Last September, the brand unveiled a campaign that featured an original track inspired by a group of multicultural musical artists’ experience with a Lexus vehicle. Last January, the brand launched a campaign featuring eight micro-influencers to promote its IS sports sedan.

“It’s not a secret that in a few years, Generation X and Generation Y will make up the majority of the luxury vehicle marketplace,” Phillips said. “The picture that we’re painting is an aspirational one for those generations. It’s targeted at a mindset of people interested in carving their own path, and that can happen at any age.”

As with previous campaigns, Lexus will look to reach these consumers through sports broadcasts, including the 2022 Winter Olympic Games, March Madness, and NBA games. (Phillips declined to comment about whether the brand would appear on the Super Bowl.) Tellingly, the campaign will include several significant digital and streaming elements, including the largest awareness campaign ever using Roku’s OneView platform. 

In addition, the brand will undertake its second-ever partnership with Twitch, in which aspiring creators will pitch their streaming ideas while riding in a Lexus. Fans will be given the opportunity to decide which creator will have the chance to make their pitch a reality. The brand has also created a Google Cloud-streamed AR experience through which consumers can evaluate a virtual representation of the car in their own driveways (or living rooms, if they so desire).

“We leaned into the digital elements to reach consumers where they live and play,” Phillips said. “We’re very excited about these partnerships.”

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Marketing

Nature Nate’s Honey Launches 1st National Ad Campaign from LERMA/ | INGREDIENTS: HONEY.™

AdChat DFW Posted On January 10, 2022

Nature Nate’s Honey Co., the number-one branded honey company in the U.S. and producer of 100% pure, raw & unfiltered honey, announces today the launch of a national brand awareness campaign called Ingredients: Honey.TM With the goal to encourage consumers to choose honey over processed sugar and other artificial sweeteners, Nate’s campaign is unlike anything that has been seen in the honey category with the inclusion of television and audio commercials and out-of-the-home advertisements.

“It’s no surprise that once consumers try pure honey, it becomes their favorite sweetener. Yet, only 42% of American households buy honey today,” said Nathan Sheets, Founder and CEO of Nate’s. “By launching a bold campaign, we’re on a mission to not only remind consumers about the natural goodness of pure honey but to emphasize that honey is the perfect natural sweetener for drinks, breakfast, lunch, dinner and everything in between.”

As the number-one branded honey in the U.S., Nate’s has contributed to the growth of the honey category as the fastest growing honey brand by sharing the benefits of raw & unfiltered honey and attracting new honey consumers. In 2018, Nate’s brought an organic raw & unfiltered honey to the market, now the fastest growing subcategory up 8% in the last 52 weeks, and in 2021, the brand released an ecofriendly pouch offering consumers a more sustainable package for their honey needs.

“One of the top reasons consumers don’t eat honey is because they simply don’t think about it, so we are going to grab consumers’ attention with disruptive ads using our signature bright orange honey bottle and smart, bold one-liners,” said Becca May, VP of Marketing at Nate’s. “With our simple tagline, ‘Ingredients: Honey.’ we will attract new consumers with the simplicity of honey as compared to other sweeteners.”

An integrated media campaign from LERMA/ will support the launch of the new creative from Bill and Todd creative agency. With a mix of streaming audio, programmatic out-of-home, and paid social debuting in January and connected TV debuting in the fall, the awareness campaign will consist of media platforms that have invested in measurement partnerships to allow for even the highest funnel advertising to be quantified via attributable sales.

“We skipped the traditional honey messages of complex sourcing specifics and detailed flavor descriptors to instead keep it simple and solve problems for our audiences,” said May. “The campaign will only become stronger as the programmatic execution learns and adapts to reach the consumers most likely to become honey users. The combination of brilliant creative and sophisticated implementation is how we will grow household penetration and inch closer to our goal of bringing premium honey to every table in the U.S.”

With sights set on growth, Nate’s began the year by announcing a merger with Sweet Harvest Foods, one of the largest honey packers in North America. The merger will accelerate the growth of the honey and natural sweetener market and enable the company to fulfill its mission of making premium honey accessible to every home in the country.

To view a sample of Ingredients: Honey.TM videos, visit the Nate’s YouTube channel.

About Nate’s

Since 1972, Nate’s has been dedicated to offering honey as nature intended – 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nate’s adheres to strict quality-control standards, sourcing honey from trusted beekeepers and minimally processing it to ensure the honey retains all its natural benefits. Nate’s promises an undivided commitment to providing the highest-quality product to you and your family’s dining table – a farmer’s market quality honey, available year-round. For more information, visit www.naturenates.com.

Marketing

‘And Just Like That’ in 48 Hours, Peloton Teams with Ryan Reynolds/Maximum Effort for “He’s Alive” Ad

AdChat DFW Posted On December 13, 2021

Reynolds’ Maximum Effort marketing company helped produce the spot, which features Noth flirting with Peloton trainer Jess King.

And just like that, Chris Noth is back for another Peloton bike ride.

On Sunday, Ryan Reynolds shared a Peloton ad to Twitter featuring Noth and the fitness company’s real-life instructor Jess King flirting on a couch in front of a fireplace. Reynolds provides the voiceover for the ad that Peloton later shared to its official Twitter account, with the company adding the written message, “And just like that…he’s alive.”

The ad is a response to HBO Max’s And Just Like That, which launched with its first two episodes on Thursday. The Sex and the City sequel series’ much-discussed premiere episode ended with Mr. Big (Noth) dying of a heart attack in the arms of longtime love Carrie Bradshaw (Sarah Jessica Parker) shortly after completing his 1,000th Peloton ride.

Peloton produced the spot with Reynolds’ marketing company, Maximum Effort, in just 48 hours. Peloton is part of the recently launched Creative-as-a-Subscription (CaaS) service from Maximum Effort’s parent company, MNTN, which helped speed up the ad’s production process.

“To new beginnings,” Noth says in the video. This line is repeated by King, who plays Big’s fictional Peloton trainer, Allegra, in And Just Like That.

After King tells Noth he looks great, the actor replies, “I feel great. Shall we take another ride? Life’s too short not to.” The video reveals two bikes in the background behind their couch.

Reynolds is then heard in voiceover, providing information about heart health in rapid-fire delivery. “And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, reducing your risk of cardiovascular diseases,” the actor says. “Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels.”

The spot ends with Reynolds declaring, “He’s alive.”

HBO Max did not immediately respond to a request for comment.

Peloton had previously addressed the And Just Like That death with a statement from Dr. Suzanne Steinbaum, a cardiologist and member of Peloton’s health and wellness advisory council.

In her statement, Steinbaum cited Big’s “extravagant lifestyle” and history of heart issues. She added that it was likely his use of the Peloton bike “may have even helped delay his cardiac event.”

Back in 2019, Maximum Effort produced an ad starring a woman who had recently appeared in a much-criticized Peloton ad at the time. That ad seemingly referenced the Peloton spot by featuring the woman quickly downing Reynolds’ Aviation Gin before also delivering the line, “To new beginnings.”

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Marketing

Southwest Airlines Releases Second Season Of “My Kind Of News” | Partnership With Leon Logothetis, The Kindness Guy

AdChat DFW Posted On December 9, 2021

Airline shares six-episode series focused on inspirational stories from nonprofit organizations that were each selected to receive 100 domestic one-way Southwest travel awards