September 22, 2021
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Marketing
AFM Launches Football-themed Programs | GAMETIME GuacSTAR & Guac the Tailgate
AdChat DFW Posted On September 21, 2021


As football season approaches, Avocados from Mexico (AFM) is launching two new football-focused programs to inspire, delight and attract more in-store attention to Avocados From Mexico across the nation. 

Football season marks the top occasion where avocados are served and prepared, and there are more than 600 football viewing occasions during a season. Since 2017, avocado consumption from October to December has grown 38% and nearly half of all avocado eaters plan to eat avocados — most notably guacamole — during football games, according to AFM.

AFM’s new football programs include:  

AFM and Takis Snacks Partner to Bring Intense Flavor to the Field – The two brands will kick off Hispanic Heritage Month (mid-September to mid-October) and give shoppers the chance to win an MVP trip on a private jet to the football game of their choice. From Sept. 13 to Oct. 11, shoppers can enter the GAMETIME GuacSTAR program by scanning the QR code on custom Avocados From Mexico x Takis football-shaped bins in participating retailers nationwide. Additionally, $10,000 worth of football gameday ticket packages will be given away as secondary prizes. 

AFM Launches Guac the Tailgate –  AFM has developed unique displays in the shape of a tailgate truck to drive stopping power at stores. From Oct. 11 – Dec. 27, shoppers can scan the QR code at these avocado truck bin displays, in participating retailers nationwide for the chance to be one of 10 winners who will receive a brand-new truck and tailgate gear, including a premium hard cooler, tent and collapsible table and chairs. 

To further support retailer activities this fall, AFM is also debuting a cash retail incentive contest to support Guac the Tailgate. The contest is open to any retailer that orders and uses Avocado From Mexico display materials. Retailers can still participate by contacting their AFM regional director to order free displays.  

“Football and avocados are inextricably linked – it’s just not a football party without fresh guacamole. As the only brand of avocados available year-round, we’ve been able to focus on this hard-to-tackle season to drive even more opportunity for avocado consumption during the October, November and December months,” said Stephanie Bazan, vice president of trade and market development at AFM. “These new programs are some of the most engaging we’ve ever offered – bringing even more excitement to avocados in store and beyond. Football is a national sporting pastime event which brings people together and Avocados From Mexico is at the center of these celebrations.” 

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CPG  / Marketing
TIME TO RISE™: STACY’S® PITA CHIPS PARTNERS WITH HELLO SUNSHINE TO AMPLIFY FEMALE FOUNDERS
AdChat DFW Posted On September 20, 2021


Stacy’s® continues its legacy of lifting up female founders by announcing the 2021 Rise Project finalists and launching the FoundedByHer business directory.

Stacy’s Pita Chips is continuing its commitment to helping female founders be found by partnering with Oscar winning actress and producer Reese Witherspoon and the media company she founded, Hello Sunshine, to spotlight the 10 inspiring winners of the 2021 Stacy’s Rise Project. New this year, Stacy’s is also amplifying founders by launching FoundedByHer.org, an online business directory featuring female founders from across the United States. 

As a female-founded brand that grew from a sandwich cart to nationwide distribution, Stacy’s is building upon its legacy of helping women rise through the Stacy’s Rise Project, a grant and mentorship program dedicated to helping women grow their businesses.
Earlier this year, Stacy’s, with longtime partner Hello Alice, received an overwhelming amount of interest in the Rise Project from founders across the nation with an almost 300 percent increase in applications from years prior. The 10 winners will each receive a $10,000 grant, mentoring from Frito-Lay and PepsiCo leadership, and the opportunity to participate in a speaker series featuring Frito-Lay leadership and notable founders. Perhaps most importantly, they are also welcomed into a built-in community to experience the power of women coming together to lift each other up, celebrate each other’s successes, and achieve their dreams. To welcome and amplify the 2021 finalists as well as extend visibility to founders in 2022, the brand is kicking off a partnership with actress and producer Reese Witherspoon and the media company she founded, Hello Sunshine.

“I truly believe that when one woman rises, we all rise, and that is why my team at Hello Sunshine and I partnered with Stacy’s, beginning with the 2021 Stacy’s Rise Project®,” said Reese Witherspoon, Oscar winning actress, producer and founder for Hello Sunshine. “This partnership and project are so important because it not only provides essential funding, but also provides unmatched support through mentorship and connections to help female founders take their business to the next level.”

Helping Founders Overcome Unique Challenges

To better understand the unique challenges and opportunities female founders face, Stacy’s commissioned a survey among 500 U.S. female entrepreneurs, defined as those who are currently or plan to own a business with the intent of making a profit. One of the key findings was that unconscious bias, defined as “prejudice” or “social stereotypes about certain groups of people that individuals form outside their own conscious awareness,” proves a hurdle in female entrepreneur’s business journeys. Notably, of the 500 respondents, more than one third (34 percent) believe they frequently experience unconscious bias from other people, and 76 percent believe they have encountered challenges their male counterparts have not. When it comes to having a support system, the survey reinforced the importance of having female leaders and mentors, with more than 45 percent of respondents saying it was very important.

“As we continue to champion the Stacy’s Rise Project and founders across the U.S., we’re overjoyed to partner with Hello Sunshine and Reese Witherspoon, whose dedication to empowering female entrepreneurs is inspirational and perfectly aligned with Stacy’s legacy of supporting these women,” said Ciara Dilley, Frito-Lay vice president of marketing. “This is just the beginning of Stacy’s work with Hello Sunshine and Reese to spotlight remarkable founders and continue to build up a community of empowered and supported women.”

This year, Stacy’s will make it easier than ever to discover female-founded businesses nationwide with the FoundedByHer business directory, now available at FoundedByHer.org. This directory provides consumers with the ability to search for founders by zip code or category. It also allows founders to register their business to be featured in the directory for an opportunity to be found.

The support doesn’t stop there. In celebration of Women’s Entrepreneurship Day on November 19th, you can support founders through the FoundedByHer curated gift boxes that represent a variety of  founders featured in the FoundedByHer.org directory.

Aspiring entrepreneurs and fans can follow along the journey of the Stacy’s Rise Project class of 2021 by following #StacysRiseProject across social media channels.

Introducing the Stacy’s Rise Project® Class of 2021

  • Sara Fludd, St. Petersburg, Fla., who founded Pop Goes the Waffle, an innovative waffle company dedicated to authentic liege waffle via retail, wholesale and eCommerce.
  • Samotria Holmes, Simpsonville, S.C., who founded Holmes Sweet Home, a specialty food producer that is hyper focused on ingredient quality and supporting our local economy.
  • Marsha Stephanson, Pflugerville, Texas, who founded Cater to Mom, a monthly postpartum self-care subscription for new and seasoned moms.
  • Sue Kakuk, Minneapolis, Minn., who founded Kakookies, delicious grab-n-go cookies made with real food ingredients and plant-based protein providing the nutrition of energy bar with the deliciousness and comfort of a cookie making them an ideal snack for travelers, outdoor enthusiasts, and busy families.
  • Jocelyn Ramirez, Los Angeles, Calif., who founded Todo Verde, a plant-based Mexican food business based out of East Los Angeles that is creating culturally relevant dishes.
  • Adrienne Walker, Capitol Heights, Md., who founded BlueHenry LLC, a manufacturer of quality all-natural beverage garnishes. They produce dehydrated fruit, simple syrups and rimming salts and sugars that are predominantly used to amplify craft cocktails.
  • Amber Balakian, Reedley, Calif., who founded Balakian Farms, a manufacturer of fruit and vegetable CPG products. They currently produce Organic Blended Heirloom Tomatoes.
  • Alberta Liao, Millbrae, Calif., who founded Jinka, the first vegan tuna spread product in the refrigerated section with a goal to provide a clean, healthy, sustainable, and delicious tuna alternative to people who are looking to incorporate more plant-based foods in their life.
  • Julie Butcher, Estero, Fla., who founded The Vegan Knife, a company that offers a line of allergy friendly and vegan cupcake/cakes and donut mixes. Specifically, all of their baking mixes are gluten free, wheat free, dairy free, egg free, soy free, nut free, and vegan.
  • Sajani Amarasiri, San Francisco, Calif., who founded Kola Goodies Inc., which makes botanical-rich, yummy, easy, superfood latte blends to boost your energy, mood, immunity, and well-being. Made with ingredients sourced directly from South Asian farmer collectives.

Survey Methodology

This survey was conducted online in August 2021, among a sample of 500 U.S. female entrepreneurs, defined as those who are currently or plan to own a business with the intent of making a profit. This online survey was commissioned by Stacy’s Pita Chips and conducted by market research company OnePoll, in accordance with the Market Research Society’s code of conduct. All participants are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and have corporate membership to ESOMAR and AAPOR.

About Stacy’s® Snacks

Stacy’s Snacks is one of the many brands that make up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo 

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com. 

About Hello Alice

Hello Alice is a free, multichannel platform that helps businesses launch and grow. With a community of nearly 500,000 business owners in all 50 states and across the globe, Hello Alice is building the largest network of owners in the country while tracking data and trends to increase the success rate for entrepreneurs. Our partners include enterprise business services, government agencies, and institutions looking to serve small- and medium-business owners to ensure increased revenues and promote scale. A Latina owned company, founded by Carolyn Rodz and Elizabeth Gore, we believe in business for all by providing access to all owners including women, people of color, veterans, and everyone with an entrepreneurial spirit. To learn more, visit www.helloalice.com, as well as Twitter, LinkedIn, Instagram, and Facebook.

About Hello Sunshine

Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club and the newly launched RBC App. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors and fellow members. Recently Hello Sunshine acquired Sara Rea’s SKR Production to expand its unscripted content and also announced the launch of their Kids & Animation Division to create content that celebrates a younger audience. Hello Sunshine was named the #2 Most Innovative Company in Media for 2020 by Fast Company Magazine and one of Time Magazine’s 100 Most Influential Companies of 2021.

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Post-production  / Production
Less is MORE…More or Less, at 3008
AdChat DFW Posted On September 15, 2021


By Patty Harrison, Editor-in-Chief, AdChat DFW

Last year, when I first visited the new 3008, now located at 4439 Kelton Drive, I felt like I had stepped into a beach house in Santa Monica, instead of a nearby Dallas intersection of Inwood Road and Lovers Lane.

During my tour of the new shop, I saw familiar reminders from the previous location.  The Guns & Roses pinball machine, signed by Slash, large-framed photos from the Farmer Ram Truck commercial which has now garnered over 24 million views on YouTube, and many of the custom furnishings that once lived at 3008 Ross Avenue.

My tour also uncovered hidden machine rooms, a precisely balanced audio room, as well as flame & graphic rooms.  It offers all the bells and whistles of a full post facility, with a homey, California-style atmosphere. The oasis feel was still very real.

I asked Brent Herrington, owner/editor at 3008, how the past year and the new location have panned out.

“Wow, what a year,” shared Brent Herrington, owner and editor at 3008. “Instead of having 20 people working here every day, we have expanded!  In addition to working with our beloved local artists and clients, 3008 is working with additional new artists and clients, literally, from all over the world.  We have an effects artist helping us from Romania, new clients in New York, that shared the experience of delivering ice cream to everyone during a Zoom session….so creative and too fun!”

He proceeded to fill me in on a few of their exciting new projects.

This is fun social media video for Shavelogic, produced by The Richards Group. It portrays hockey players shaving off their playoff beards after winning the Stanley Cup. 

Here’s a unique spot we helped Launch Agency with for clicklane, an online car buying site, that features a couch that drives from frame-to frame, selling a new car-buying experience.

Next is a new corporate identity video produced by HAVAS-X-NY for ARENA Pharmaceuticals, that entails parallaxing techniques and visual effects.

As well as a new branding campaign that Moroch completed for Methodist Health System.

Brent added, “Additional projects and future requests are providing the opportunity to work on longer formatted projects. Currently in motion, is an independent short film scheduled to release in October 2021 and talks for two new documentaries. Very Exciting Stuff!!

It has been so nice having more time to focus on editorial and getting to see our clients in person again. All, of course, while providing a Covid safe environment.

And lastly, I am looking forward to traveling and meeting some of our new clients in person. Colorado and California are already scheduled. I’m not sure if they know that I actually exist from the waist down.”

I can only conclude that this has certainly been a whirlwind year for 3008. Less has become more, more or less.  


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AdChat Interviews  / Editor's Spotlight  / Marketing
Kimberly-Clark’s Zena Arnold Shares Details on the Company’s Digital Transformation | Watch AdChat Spotlight Interview
AdChat DFW Posted On September 7, 2021


Irving-based Kimberly-Clark was founded in 1872 in Neenah, Wisconsin. The company’s first business was operating paper mills, and it went on to develop iconic brands such as Huggies®, Kotex®, Kleenex®, Scott®, Depend® and Cottonelle®. Its essential products are an indispensable part of life for people around the globe, and ¼ of the world’s population uses one of its products every day. Known for its rich history of innovation, the company invented five of its eight major consumer product categories.

The company’s marketing is led by Zena Arnold, Global Chief Digital & Marketing Officer. She joined the company in early 2020 after extensive stints at Fortune 500 companies such as GE, Kellogg’s, Procter & Gamble and Google. AdChat DFW’s Editor-in-Chief, Patty Harrison, had the pleasure of interviewing Ms. Arnold about her career, the era of consumer data privacy, the role of marketing as Kimberly-Clark continues driving toward its 2030 sustainability goals, and the company’s digital transformation.

Check out our interview.


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Advertising
Is Direct Mail Dead? Not Even Close | RAPP Explains Why
AdChat DFW Posted On August 31, 2021


By Shravya Kaparthi, Director, Experience Analytics

Direct mail is a decidedly old-school marketing vehicle — but make no mistake, it’s far from dead. In fact, building a custom direct mail campaign can help differentiate your brand in our otherwise cluttered, distracted, and high-density marketing landscape.

When I was pregnant, a lot of automotive brands and home loan services predicted that we would need a bigger car and a home. Having said that, I loved receiving custom personalized mailers from brands that knew I was about to embark on the life-altering journey of parenthood. From samples for essentials like infant formula to promotions for prenatal massage services, the direct mail I received made me feel special and seen. And I’m not alone in my affinity for direct mail.

We’ve seen a new appreciation for the physical world after the deluge of email, SMS, and social media brand communication over the past couple of decades. More than 40% of Americans across age groups say they eagerly anticipate checking the mailbox each day. The COVID-19 pandemic certainly aided in that resurgence. During the lockdown, mail played an even more crucial role in American homes and routines. Indeed, an April 2020 survey of consumers confirmed that receiving physical mail made them feel more connected and less alone.

Direct mail helps you genuinely connect, own the conversation, and most importantly, get a response from the audience. Even still, it can be challenging to know where direct mail fits into an integrated marketing campaign. As with any marketing tactic, it depends on the mood, context, and expectations.

Not Your Mama’s Direct Mail Strategy
Thanks to the proliferation of and access to data signals, it’s possible to map out key events at a household level and reach consumers with the right message, at the right time, with the most pertinent context. For instance, after my family moved, local hair salons and boutiques reached out with direct mail offers to welcome us to the community and help us absorb the local culture. Super-relevant coupons from home improvement stores and maintenance services also arrived. This wasn’t dumb luck; it was a data-driven programmatic strategy.

Direct mail and programmatic capabilities may seem diametrically opposed, but with the kind of data and behavioral segmentation and targeting layers that we now have to reach people at a household level, direct mail can be more programmatic than almost any other channel.

For a few industries (like utilities, financial services, and healthcare-patient services), direct mail seems like an obvious choice. But it’s equally imperative to break through the clutter. Direct mail is not all bills and coupons: An average American household receives two pieces of mail per day, making it yet another opportunity to make a meaningful connection. Using a combination of data signals — especially from behavioral and attitudinal data points to more “need-state” signals like pre-move or life-stage changes like downsizing, adding a child, etc. — would be more meaningful in experimenting with relevant communication, targeted offers, and timing.

Marrying the Physical and Digital

One of the best things about direct mail and digital is that they can (and should) coexist. In fact, a survey of 2,000 consumers found that the vast majority — 85%, to be exact — want brands reaching them through both digital and physical channels. When you connect your direct mail efforts with your digital marketing ones, you enhance the entire campaign and drive better results.

Consider the USPS’ Informed Delivery feature, which adds a digital channel to physical mail. Subscribers receive images of the front side of their mail items every delivery day via email, the app, or an online dashboard. Brands can use the program to boost their direct marketing objectives and synchronize cross-channel campaigns. For instance, you could create a campaign with a particular mailer where recipients view the image of the mailer alongside a tailored banner with a targeted URL promoting the offer.

Strategies like this also allow you to measure your campaign success more accurately. Because it’s a strategic mix of digital and direct mail, you can measure dimensions familiar with the physical mail world (e.g., subscribers, saturation, etc.) and digital metrics (e.g., open rates, click-through rates, etc.). Armed with this data, you can more precisely determine the attribution of physical mail and its potential halo effect on other related channels.

Reenergizing Direct Mail as a Channel

Over the past decade, we’ve watched integrated marketing evolve into dynamic, connected touchpoints that are automated with microtargeting and progressive profiling. It’s time to reenergize direct mail as a channel in delivering high-precision content at a household level when and where it’s needed in order to create powerful ongoing engagement. If a brand can differentiate, there’s a tremendous opportunity to break through and connect.

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Advertising
3Headed Monster Takes Slow and Steady Approach to Growth
AdChat DFW Posted On August 9, 2021 


Credit: Tropical Smoothie Cafe

3Headed Monster is in high demand, but the Dallas-based agency is in no hurry to expand. In fact, in the 22-employee shop’s own estimation, it declines about half the clients who approach it, instead preferring to take a slow-and-steady approach rooted in a consistent goal: 25% annual growth that keeps the agency’s work squarely within its own values. It’s this measured strategy that helped 3Headed Monster weather the pandemic successfully, emerging on the other side with zero layoffs, reimbursed pay cuts and healthy profit growth throughout; the agency is on track to clear $4 million in revenue by the end of 2021.

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Marketing
Doritos Is Using TikTok Influencer AdamW to Find an Official ‘Flavor Confirmer’
AdChat DFW Posted On August 5, 2021


Frito-Lay is launching another initiative of their “Forever on Another Level” campaign to find an official taste tester for its classic Doritos Nacho Cheese chips. The campaign nods to the lengthy history of the brand while pushing it into the future.

The job listing for its first-ever Flavor Confirmer was launched in a fun video featuring influencer AdamW who plays the interviewer in a mock situation, listing the rules and regulation of the challenge. The job, which pays $100 per day for one month, is to taste a chip per day to make sure its taste remains consistent. 

 

@adamw

#ad DORITOS® Flavor Confirmer hiring starts NOW. #Duet this & use #DoritosFlavorconfirmer #entry & @doritos Details: https://bit.ly/372J8lm

♬ original sound – Adam W

Until Aug. 16, Doritos fans can apply for the role until August 16th and the top five applications will be shared via Doritos TikTok channel. The winner is to be crowned in early September. 

 


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AdChat Interviews  / Editor's Spotlight  / Production
Editorial Spotlight | Shot Socks, For the Man Who Drinks and Wears Socks
AdChat DFW Posted On August 4, 2021


For many years, Dallas-based Hurst Digital has had numerous public-facing clients such as The Texas Rangers, The Mavericks, Studio Movie Grill, Chuck E Cheese and more. But when the pandemic hit, those clients went completely dark. Not good news for Joshua Hurst, the company’s Owner and Digital Director. 

Being an inventive entrepreneur, he resurfaced an idea he had when he’d put shot bottles in his socks at a ballgame. After researching trademark and copyright issues, he discovered a clear path to bring the product, Shot Socks, to market. As with all new products, he faced other hurdles such as product manufacturing, marketing and fulfillment. 

Watch this fun interview to learn how during the pandemic, he not only produced, marketed and shipped this fun and utilitarian product, but was so overwhelmed with orders, was forced to go retail. Landing national deals with major liquor stores was just the beginning. 

Watch spots…


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Marketing
Avocados From Mexico Promotes Ivonne Kinser to VP of Marketing and Innovation
AdChat DFW Posted On July 21, 2021


Ana Ambrosi Promoted Director of Corporate Communications, Crisis and Public Relations

Avocados From Mexico recently elevated Ivonne Kinser to the role of VP of Marketing and Innovation, while Ana Ambrosi was named Director of Corporate Communications, Crisis and Public Relations.

AFM has revolutionized the way consumers view avocados and is always focused on meeting buyers where they eat, shop and search. Similarly, as a workplace the company embodies a performance mindset rooted in innovation and diversity. With just 34 employees – and 60% of them women – the organization now also has a gender balanced leadership team, an accomplishment that’s important to the organization. AFM introduced its Female Leadership Initiative in 2019 to empower female leaders and provide development opportunities to strengthen the organization.

“Not only have we created a brand in a package-less category and doubled the volume of Mexican avocado imports in the U.S. in just seven years, but our passionate leadership and the team’s drive has put AFM on the path to become the most innovative produce company in the world,” said CEO Alvaro Laquez in a statement.

Previously, Kinser held the position of Head of Digital Marketing and Commerce and is credited with AFM gaining top ranking among the best Big Game digital campaigns from customer experience management firm Merkle for six years. Under her leadership, the brand earned the top spot as most innovative branding company from Fast Company this year.

In her new role, Kinser will lead Avocados From Mexico’s marketing department, which includes its digital and brand marketing teams. Ambrosio, meanwhile, has overseen all consumer public relations for Avocados From Mexico for the past year and launched the digital platform, Avocado Institute of Mexico, which provides insights on the industry.

“Avocados From Mexico’s marketing has been a class act of marketing excellence all around since day one. I know that the bar is high and I have big shoes to fill, and I’m honored to be entrusted with this incredibly high-performance and successful marketing operation,” said Kinser. “I’m committed to continuing raising the bar to new heights by doing what I do best: increase performance through innovation. With a dream team of unparalleled talent, both internally and externally, the sky is the limit.”

AFM also promoted Ana Ambrose to Director of Corporate Communications, Crisis and PR, overseeing all consumer public relations for AFM. In her first year at AFM, Ambrosi built a corporate communications practice and crisis plan from scratch and launched the Avocado Institute of Mexico, a digital platform with facts and insights on the avocado industry in Mexico.

“What an incredible honor it is to have the opportunity to connect with avocado stakeholders across the industry – in the U.S. and in Mexico – to help make sure their powerful story gets told,” Ambrosi said. “I’m excited to take on a new and more comprehensive PR and communications strategy that allows us to really showcase the success of Avocados From Mexico – for consumers, for the media and for the industry.”

Luque added, “Ana and Ivonne have demonstrated unmatched results and passion within and for our organization. They truly represent our innovative spirit, and I couldn’t be more excited about what our future as an organization holds. This year will be our most innovative year yet.”

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Marketing
Kimberly-Clark and Texas Women’s Foundation Partner on GENDER MATTERS™ Podcast Series
AdChat DFW Posted On July 12, 2021


Texas Women’s Foundation (TXWF) recently launched the GENDER MATTERS™ podcast series that features seven female leaders from Kimberly-Clark interviewing the 2021 TXWF Leadership Forum & Awards Celebration winners. The awards honor seven female trailblazers in Texas who have led the way in advancing equity, economic security and leadership for women and girls and created a pathway of opportunity for other women to follow. 

Kimberly-Clark is proud to serve as a presenting sponsor of the GENDER MATTERS™ podcast series, which covers a variety of topics, from the award winners’ code to success, to the male allies in their lives who have supported them both personally and professionally. 

“At Kimberly-Clark, we are passionate about uplifting women and girls and removing barriers to their progress – because we know that when women thrive, we all thrive,” said Shonn Brown, Vice President and Deputy General Counsel at Kimberly-Clark and Board Chair at Texas Women’s Foundation. “It’s an honor to share these female leaders’ powerful stories so that others can be inspired to blaze their own unique trails and positively impact their communities.”

Click here to listen to all of the podcasts – or listen to them via Apple Podcasts, Spotify, RadioPublic, Breaker, Google Podcasts or Pocket Casts – and view the descriptions for each below. Each podcast is co-moderated by Roslyn Dawson Thompson, the president and CEO at Texas Women’s Foundation, and Kimberly-Clark leaders from across the company.

  • Servant Leader & Champion of Eliminating Hunger in North Texas: A Conversation with Trisha Cunningham, North Texas Food Bank; co-moderated by Michele Bollinger, Senior Director of Commercial Transformation & Global Marketing Operations at Kimberly-Clark
     
  • Artist & Impact Innovator for Immigrant Women: A Conversation with Jin-Ya Huang, Break Bread, Break Borders; co-moderated by Juanita Pelaez, Vice President of Global Adult & Feminine Care at Kimberly-Clark

     

  • Intrapreneur & Global Change Agent for Young Women: A Conversation with Rani Puranik, Worldwide Oilfield Machine; co-moderated by Sandi Karrmann, Senior Vice President & Chief Human Resources Officer at Kimberly-Clark

     

  • Charity Leader & Advocate for Women’s Financial Empowerment: A Conversation with Judy Treviño, CCVI Ministries, Inc.; co-moderated by Kim Underhill, Former Group President of Kimberly-Clark’s North America Consumer Business

     

  • Filmmaker, Author, Speaker & Entrepreneurial Activator: A Conversation with Cheryl Polote Williamson, Cheryl Polote Williamson, LLC & Soul Reborn; co-moderated by Alison Lewis, Chief Growth Officer at Kimberly-Clark

     

  • Global Crusader & Protector Against Human Trafficking: A Conversation with Diana Mao, Nomi Network; co-moderated by Jeannette Chantalat, Senior Marketing Innovation Director for Global Baby and Child Care, Enterprise & Sustainability at Kimberly-Clark

     

  • Entrepreneur & Catalyst for Women of Color Founders: A Conversation with Kim Roxie, LAMIK Beauty; co-moderated by Zena Arnold, Chief Digital & Marketing Officer at Kimberly-Clark

“With women being dramatically underrepresented in leadership positions across a multitude of sectors, Texas Women’s Foundation works to lift the voices of women leaders, and to demonstrate the importance of empowering, advancing and supporting women as leaders,” said Roslyn Dawson Thompson, President & CEO of Texas Women’s Foundation.

She added, “We are committed to creating more opportunities for women to lead by developing programs and creating platforms for women to be celebrated and heard, through events such as our Leadership Forum & Awards Celebration and our GENDER MATTERS™ podcast series. We appreciate the generous support and partnership of Kimberly-Clark, with whom we share a commitment to invest in opportunities for women and elevate women leaders.”

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