August 16, 2022
- Advertisement -
Author

AdChat DFW

Promoting Agencies, Marketing, Production and Film in Dallas-Ft. Worth


Marketing
Peloton Celebrates National Nude Day | Christopher Meloni Bares All
AdChat DFW Posted On July 15, 2022


Well, Maximum Effort has done it again, only this time, the pants have come off with the funny new Peloton spot featuring actor, Christopher Meloni, using the Peloton app to workout in the nude. The spot was created by the Ryan Reynolds agency through Peloton’s continued partnership with MNTN’s Creative-as-a-Subscription(CaaS). 

In May, Meloni told Men’s Health  that he frequently enjoys working out naked. Peloton tucked that tidbit away and pulled it out in celebration of National Nude day, July 14th. This latest spot reveals to the Peloton community that its app makes working out so accessible that fitness can achieved in any state—even when you aren’t totally dressed for it.

Check it out…


Continue Reading
0
110 Views


Marketing
Avocados From Mexico Finds Growing Success in Concession Stand Business
AdChat DFW Posted On July 15, 2022


Avocados From Mexico (AFM), the number one selling brand of avocados in the United States, not only dominates at retail and in the foodservice industry, but also at concession stands across the country. Finding delicious and fresh foods at sports arenas has never been easier thanks to newly rebranded AvoEats by Avocados From Mexico. Because 77 percent of consumers prefer fresh avocados, the #AlwaysGood brand is stepping up its fresh guac game with deliciously innovative, avocado-focused twists on concession classics, expanding current franchises and activations in 2022 to score big with avo-lovers.

Concession stands are an ideal foodservice growth channel for AFM, with an increase in fresh avocado volume in 20212. AvoEats by AFM is impacting hungry sports fans who want more than a traditional hot dog. In fact, at Hard Rock Stadium in Miami Gardens, total gross concessions sales at AvoEats increased 227% from 2019 to 2013, proving fresh avocado fare is essential for stadium-goers.

Foodservice industry sales continue to soar in the Travel and Leisure segment, where sports and entertainment lies, seeing a strong 16% growth from 2021 vs 2020. The Travel and Leisure segment is currently 42% of the U.S. foodservice fresh avocado market, proving AvoEats is driving some serious excitement. Due to overwhelming popularity at its first Fenway Park location in Boston, the AvoEats by AFM footprint is now expanding to a second location at Fenway Park, amping up classic ballpark fare to Guacin’ awesome menu items. The newly innovated items include walking tacos with guacamole and avocado dipping sauce for pretzels, providing avocado lovers with a unique twist on some of their classics.

“AvoEats by AFM has been so successful at Fenway that we opened a second location at the ballpark in 2022,” says Amanda Heglin, Director, Partnership Activations at the Boston Red Sox. “Red Sox fans can’t get enough of the Souvenir Nachos with fresh guacamole. It’s the best way to enjoy a baseball game.”

“AvoEats by AFM takes stadium eating to a whole new level by providing what consumers want – fresh, delicious avocados,” says David Spirito, Senior Director of Culinary and Foodservice at AFM. “By offering innovative twists on classic dishes and incorporating the beloved avocado, we’re seeing a successful response from sports fans and are excited to see continued growth in years to come.”

The AvoEats by AFM concessions are located in stadiums across the U.S. hosting football, basketball, tennis, baseball and more, in top markets like Boston, Dallas, Green Bay, Los Angeles and Miami.

 

original content

Continue Reading
0
72 Views


Marketing
The Container Store Launches Eco-Friendly Rosanna Pansino Collection by iDesign 
AdChat DFW Posted On July 13, 2022


The collection features more than 40 products made of eco-friendly materials and clear solutions that reduce plastic waste by an average of 39 water bottles each.

Global storage, home décor and organizational products company iDesign announced today a new product line made in collaboration with New York Times bestselling author and YouTube star Rosanna Pansino available exclusively at The Container Store (NYSE: TCS). The Rosanna Pansino Collection by iDesign includes clear storage bins, canisters, mixing bowls, turntables, a cake dome, and more. The products are made of sustainable materials including 100% recycled clear plastic, bio-filled recycled plastic and Paulownia wood.

The collection will feature sleek and stylish Coconut and Clear colorways, with a total of 40 customizable home organization products. Made with 100% recycled plastic, the clear storage containers help reduce plastic waste by an average of 39 water bottles each.

With over 3 billion views and 20 million global followers across her social media platforms, Rosanna is one of the top 5 food influencers in the world. She has one of the most popular cooking channels on YouTube and is one of the highest-paid content creators on the platform. As an award-winning cooking content creator, Rosanna knows how to create a beautifully organized kitchen that is a joy to cook in.

“Home organization is something I’ve always been passionate about. Many people think of the kitchen or closet when it comes to organizing, but every single room of the house can be put together in a way that makes your life easier,” says Rosanna Pansino. “I love how sustainable this new home organization line is, and iDesign is the perfect partner with their laser focus on sustainability being what sets them apart from other houseware product companies. Together, we are finding every way possible to make products of the future.”

The perfect combination of style and function, this collection is a sustainable way to organize any living space – big or small. All storage options are customizable with the ability to mix and match with dividers and inserts.

“At iDesign, we’re proud to create high-quality, innovative products within the housewares industry and this unique collection is a continuation of that effort,” said Aaron Taylor, Senior Vice President of Global eCommerce and Marketing. “Collaborating on this collection made perfect sense given Ro’s cooking expertise and our passion for developing sustainable home organization solutions.”

Products from the Rosanna Pansino Collection by iDesign will be sold exclusively at The Container Store starting on July 13. Become an Organized Insider with The Container Store to get early access to the collection online starting July 11.

“We are proud to be offering this collection exclusively at The Container Store,” said Chief Merchandising Officer of The Container Store, John Gehre. “As we continue to grow our sustainable product assortment, this addition enhances the sustainable options we offer our current customers and also introduces our store to Rosanna’s audience who may not have shopped with us before.”

Celebrate the launch with Rosanna and her closest friends as they take over a location of The Container Store via livestream on Rosanna’s YouTube Channel Wednesday, July 13 at 7:30 p.m. EST.


Continue Reading
0
116 Views


Marketing
MOOYAH Celebrates National French Fry Day | Hosts Sweepstakes with Big Idaho® Potato Hotel
AdChat DFW Posted On July 12, 2022


This National French Fry Day, MOOYAH Burgers, Fries & Shakes is honoring its beloved side that rounds out its taste trifecta – crispy, hand-cut fries made with real Idaho® Potatoes.

MOOYAH’s in-house cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delicious combination of constant attention and a little magic help transform Idaho potatoes into perfect, crispy-on-the-outside and fluffy-on-the-inside fries.

Given MOOYAH is so well-known for its quality fries, it only makes sense that the fast-casual brand goes big to celebrate National French Fry Day. That’s why the popular best-burger brand is giving guests the chance to score a once-in-a-lifetime experience in a one-of-a-kind potato hotel! Starting now until July 31, MOOYAH is hosting a sweepstakes that will give one lucky winner and a guest a two-night stay at the Big Idaho Potato Hotel, plus airfare and transportation. The winner will get a special opportunity to experience the potato hotel located near Boise, Idaho.

“At MOOYAH, we are serious about our food, but we are also serious about having fun,” said MOOYAH Vice President of Marketing Sarah Beddoe. “We believe we have the best fries and believe our secret is and will always be our dedication to quality. There is no better way to enjoy this very iconic holiday than by celebrating it in a big way – inside a huge potato. We are proud of our team’s hard work in our restaurants every day. By combining our quality and our care, we’re able to properly celebrate this fun day by giving one lucky fan a trip they won’t ever forget.”

Recycled from the Idaho Potato Commission Big Idaho Potato Tour, this six-ton tater traveled on the back of a semi to 48 states for seven years before retiring on a 400-acre farm, just south ofdowntown Boise. This spud has been transformed into an innovative, cozy design by Kristie Wolfe, a former Tater Team member, to create a unique private getaway stuffed with amenities such as power outlets, a mini fridge, old records to play and a custom-built bed.

In addition to lodging in a giant luxury potato, the exclusive hideaway comes with a customized silo turned into a spa retreat, perfect for soaking while stargazing the night away. The farmland is also  home to the cutest jersey cow, so guests can enjoy the full Idaho experience with a fuzzy friendly pet roaming around.

To win, guests must be 21 or older, a legal U.S. resident and enter via mooyah.com/potato. No purchase or payment is necessary to enter or win. Guests are only allowed to enter once per email address. Sweepstakes ends July 31 at 11:59 p.m. Central Time.

For more information on the sweepstakes, visit mooyah.com/potato-hotel-sweepstakes. Official rules on how to enter and win can be found at mooyah.com/potato-hotel-sweepstakes-rules. For more details regarding the Big Idaho Hotel, visit airbnb.com.

Committed to offering the freshest, finest foods, MOOYAH offers an elevated burger experience for all dietary preferences, serving never-frozen, 100% Certified Angus Beef®, all-natural turkey and Dr. Praeger’s black bean vegan burgers, each of which is fully customizable. Guests can choose from five cheeses, Applewood smoked bacon, fresh avocado, pickles, fried onion strings, jalapeños, sautéed mushrooms and an array of sauces among other top-tier fixings. Round out your best-tasting burger experience with crispy, hand-cut Idaho potato fries and a 100% real ice cream shakes with the guest’s choice of eight flavors. To learn more about MOOYAH Burgers, Fries & Shakes or to view the full menu, visit MOOYAH.com.

ABOUT MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is where “serious” and “fun” are one with the bun. The ridiculous, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef® brand burgers, all-natural turkey burgers and Dr. Praeger’s black bean vegan burgers. MOOYAH’s signature potato and multigrain buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 18 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app. For more information, visit MOOYAH.com or follow MOOYAH on Facebook, Twitter and Instagram.

THE IDAHO POTATO COMMISSION

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.


Continue Reading
0
71 Views


Marketing
Nature Nate’s Honey Spearheads Sustainable Product Packaging Using 60% Less Plastic
AdChat DFW Posted On July 11, 2022


Can Honey Change the World?

Focused on providing the highest quality product, it was a natural fit for Nature Nate’s to partner with Glenroy® on a sustainable packaging format. With high standards for both quality and sustainability, Glenroy and Nature Nate’s Honey Co. have partnered to protect the planet and impact the lives of customers. Sustainability in production and how both companies service their customers is rooted in everything they do. “It’s our role to bring innovation to the honey shelf and kitchens across the country – whether that’s in taste, purity, testing, or packaging,” Sheets said. “Our 16-ounce inverted pouches are unique to the market and allow our customers to enjoy our honey with every easy squeeze.” Honey can change the world, when packaged sustainably.

 

 

 

Sustainability – A Full Life Cycle Approach

In a world full of bear-shaped honey bottles, what would happen if we disrupted the honey category? As category leaders, it is Nature Nate’s mission to solve real-world challenges. The premade STANDCAP Pouch from Glenroy provides a solution. This innovative, squeezable, honey packaging provides a gravity-fed, no-drip, sustainable solution for Nature Nate’s 100% pure, raw, and unfiltered honey.

 

Compared to production of traditional honey bottles, production of the premade STANDCAP Pouches uses approximately 60% less plastic, consumes approximately 71% less water, produces approximately 50% less CO2 emissions, uses approximately 44% less fossil fuel during transportation, and contributes approximately 20% less landfill waste (even when factoring in plastic recycling rates). The data speaks for itself. To learn more about the Life Cycle Assessment of the premade STANDCAP Pouch versus Rigid Honey Packaging visit https://www.flexpack.org/glenroy-case-studies.

The Results

Since its squeeze pouch debut, Nature Nate’s has experienced a steady increase in pouch sales from Amazon. Honey fans rave about Nature Nate’s in the premade STANDCAP Pouch. One Amazon reviewer said, “This is the best honey I’ve ever tasted, and now it’s in more sustainable packaging! The new pouches not only reduce plastic, but also have a convenient design that allows the honey to flow down and always be ready to dispense down to the last drop. It’s so much more efficient than the standard bottles.” Becca May, Senior Vice President of Marketing at Nature Nate’s Honey Co. said, “It’s been exciting to see our customers migrate to the new pouch format.” The premade STANDCAP Pouch also creates new usage across generations. People of all ages can interact with the pouch because it is easy to use.

Additionally, the sales success of their honey in the premade STANDCAP Pouch on Amazon has enabled Nature Nate’s to secure an increase in shelf space at retail stores. The addition of 1 incremental shelf space at Kroger-branded stores and 2 new shelf spaces at Walmart will allow Nature Nate’s to bring their 100% Pure, Raw & Unfiltered honey directly to their consumers in an environmentally friendly package. Not only will this help consumers enjoy every last drop of Nature Nate’s honey, but they can feel confident that they are helping to save the planet, one pouch at a time.
original content

Continue Reading
0
77 Views


Marketing
Dave & Buster’s Opens Game & Go Technology | Designed for Play & Snack Guests
AdChat DFW Posted On July 11, 2022


Dave & Buster’s Entertainment Inc. announced Wednesday that the company is testing checkout-free convenience store technology at its Hollywood, Fla. Location. The Game & Go micromarket has opened in partnership with Zippin, which is providing the checkout-free technology, and Coca-Cola, which is providing the beverages.

Related

“Innovation is critical in the entertainment business and our new Game & Go MicroMarket is truly state of the art,” Brandon Coleman III, senior vice president and CMO of Dave & Buster’s said in a statement. “Our F&B team partnered closely with Coca-Cola to bring this exciting new technology to life and I think the guest is really going to enjoy the new food and drinks, as well as frictionless payment.”

Zippin is part of a growing trend of technologies that cut down on labor needs in the industry. The technology works much like a walk-through vending machine, where customers can put their credit card through EMV technology. Then the sensors assign an identification to the customer’s head and hands and can identify when a customer picks up a Coca-Cola bottle and bag of chips, or when they put it back down. The customer is only charged when they walk out of the store.

This technology is similar to Starbucks’ recently opened Amazon Go cashier-free Pickup store in New York City, where customers can pick out food and beverages and similar just walk out because the technology is tied to either their credit card or Amazon account.

The Game & Go store is located in the Midway section of the Dave & Buster’s near all of the games, and offers pre-packaged snacks, beverages, some over-the-counter pain medication and even canned beer and wine (though they will have to show ID to an employee to be able to purchase the latter).

“It’s designed for guests that are coming in to play and don’t really want to sit and eat and spend the time at a table to eat,” Tim Murphy, director of operations at Dave & Buster’s told Nation’s Restaurant News. “They want to grab a Coke and a snack and go back to playing. The experience inside the c-store is really fast, like 60 seconds.

Since recovering from the COVID-19-related shutdowns, Dave & Buster’s has leaned into digital technology offerings like the brand’s mobile app which launched in 2021 and allows customers to pay, earn points, and activate games with their phone. Eventually, the convenience store’s automated checkout technology will be accessible via the Dave & Buster’s app

“We’re always on the cutting edge of technology,” Murphy said. “I think anything that can enhance the guest experience and make it faster and quicker and offering some new products, that’s what makes it important for Dave & Buster’s.”

If all goes well during this six-month test of the checkout-free convenience store, Dave & Buster’s will be expanding the Game & Go micro-market to other locations.

original content

Continue Reading
0
77 Views


Marketing
Frito-Lay’s Rold Gold®Celebrates 106 Years | New Campaign Reveals Clues for $106,000 Worth of Gold Bars
AdChat DFW Posted On June 28, 2022


Rold Gold® is turning 106 years old and is marking the occasion by giving away more than $106,000 in gold bars through its new Gold Hunters™ campaign. Launching today, Gold Hunters™ spotlights Rold Gold’s pop culture legacy as this limited-time program sends fans on a hunt to find Rold Gold® hidden in the background of their favorite television shows, movies, sports, and music that span decades, all for a chance to win real gold. Also new for the 106-year celebration: Rold Gold’s latest bag design, which is set to land on shelves nationwide this summer.

Now through September 11, pretzel fans and pop culture lovers can tune into Rold Gold’s social media channels, including @RoldGold (Twitter), to find clues that point to ‘80s film classics, iconic ‘90s sitcoms, recent comedy and drama shows, sporting events, non-Rold Gold® advertising, and more moments where they’ll find bags of Rold Gold® embedded, including the brand’s newest bag design. Clues will also pop on digital platforms like Facebook, Instagram, Amazon, and IMDB throughout the campaign, and all clues will be live on RoldGold.com as of June 27.

Consumers who solve the clues – or spot Rold Gold® on their own – can share they’ve “found gold” on Twitter with a tweet using #FoundGold and #Entry, or by simply commenting on the initiating tweet with the two hashtags. With that, they’ll be entered to be one of 60 random winners who will take home part of the more than $106,000 in real gold.

Actor, comedian, host, and pop culture expert Joel McHale joins Rold Gold’s Gold Hunters™ campaign – acting as a clue himself as he teases a pop culture moment in which he and Rold Gold® both appear. McHale will share his Gold Hunters™ clue via his Instagram on July 6.

“Like Rold Gold®, I’ve been showing up in pop culture for a really long time and would even consider myself a pop culture authority,” said McHale. “In fact, Rold Gold® and I share some on-screen credits – and if pretzel fans can figure out where our film careers have overlapped, they’ll have a shot at winning a gold bar. Here are a few hints: friends, housewife, scheme, inspector.”

“Rold Gold® has been intertwined in culture for more than a century, not only showing up for pretzel lovers as their go-to snack, but also appearing in some of our favorite cultural moments with some of our favorite personalities, like Joel,” said Flavia Simoes, senior director of marketing at Frito-Lay. “We want to celebrate Rold Gold’s legacy as both a beloved snack food and as a staple in American pop culture. To do that, we’re launching our Gold Hunters™ campaign that underscores how Rold Gold® has always been part of our lives. We’re also thrilled to introduce our latest bag design this summer. The brand’s new look speaks to Rold Gold’s enduring relevancy.”

The famed pretzels will debut a more modern, evolved style when its new packaging arrives in supermarkets this summer. The updated design stays true to Rold Gold’s signature gold and blue color scheme while bringing a brighter, fresher energy to traditionally muted pretzel aisles.

About Frito-Lay North America

Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.


Continue Reading
0
103 Views


Advertising
TRG’s Transformation Continues With a New Logo and Refreshed Brand Identity
AdChat DFW Posted On June 23, 2022


Independent Dallas agency The Richards Group has a long and successful history, having built popular campaigns for huge brands, from Motel 6’s “We’ll Leave the Light on For You” to Chick-fil-A’s “Eat Mor Chikin” to the “It Moves With You” campaign for Fruit of the Loom.

But the agency took a hit in 2020 when founder Stan Richards described a campaign concept for Motel 6 as “too Black,” which led to Richards stepping down and the agency losing big accounts, including Motel 6, Home Depot, Salvation Army, Keurig Dr Pepper and grocer H-E-B.

Since then, the agency has put a huge amount of effort into remaking itself and gaining back the trust of its clients and staff. CEO Glenn Dady, who took over from Richards, started by diversifying teams across the board, including hiring Nikki Wilson as chief talent and culture officer and Sue Batterton as chief creative officer, with both serving on the leadership team.

The next step in the ongoing evolution of the agency is a new shortened name, TRG, which was announced earlier this year, and a brand new logo and website replacing the original red Richards Group logo that has been in place for decades.

“It’s colorful, it’s modern, it’s a sophisticated mark that… really speaks to the beauty of the collaboration that went into it,” Rob VanGorden, principal and chief development officer at TRG, told Adweek.

The collaboration refers to the fact that TRG issued an open call for logo designs across the entire agency, over every discipline, and it received more than 60 logo ideas. Each were reviewed before the final was selected.

“Finalizing a new logo for TRG was a key step in our company’s evolution, and I loved every minute of seeing our talented people reimagine our brand,” Dady said in a statement.

Nonprofit-owned and people-run

The change to TRG and the new branding was not done to run away from the past, but rather to embrace a new future, according to VanGorden, who has been with the agency since 1998. He said the agency realized it was time to evolve its identity, after all the agency had done to acknowledge what happened with Richards, including bringing in outside help from Do What Matters, an organization that specializes in DEI and inclusive management, and TalentKeepers, an employment engagement solutions provider that has helped transform the company.

In addition, TRG now bills itself as a nonprofit-owned people-run company. The company is owned by a vetted, established nonprofit that it does not disclose. It’s not owned by a single person, nor a holding company or ownership group. VanGorden says not being beholden to profit goals frees up the agency to focus on the work, its people and the communities it serves.

“When you’re owned by a nonprofit, it is much easier for prospective clients to realize that you believe in something beyond just making money. Sure, we want to make money just like all agencies do. But we’re in it for more than that,” said VanGorden.

He added that the agency is still fiercely independent, but its leadership structure is different, with a majority of it female and more representative of the diverse communities it serves. The agency claims it is rapidly growing, having made 33 new hires since the start of 2022, with 52% of those coming from underrepresented groups in the industry.

VanGorden admits that TRG has a long way to go to get to where it wants to be, but it is committed to keep evolving.

“We decided that we weren’t going to do anything that was just transactional change. This is a signal of our transformation. It’s easy for a brand to make an announcement and flip over a new sign, but we continue to believe that a brand is a promise. And we didn’t feel like we should just adjust our logo until we had done the real introspective work around operating structure,” said VanGorden, adding that the new name, logo and identity are just representative of the agency’s progress to date.

TRG continues to focus on its people, because it said that change requires an enormous amount of energy and the energy comes from the people at the agency. TRG has launched numerous ERGs within its walls, including Asian, Hispanic, Black, LGBTQ+, mothers and women groups, which anyone is allowed to join so long as they have a desire to learn, to grow to be part of a supportive community. It also incorporated new hiring practices and conducted a pay equity study, making positive changes due to the results.

Change translates to new business

While TRG lost several key clients in 2020, it is building a new client base, one that VanGorden said is helping connect it to an increasingly global audience. Clients include Stellantis/Ram, Credit One Bank, Cayman Islands Department of Tourism, Dave’s Killer Bread, the Southeastern Conference (SEC) and Charles Schwab.

Recent wins include Kent Pet Group, a sustainable pet products company that makes World’s Best Cat Litter, Thermacare pain relief products, Hudsonville Ice Cream and MetroNet fiber internet. The agency also said it is in the final review of “an iconic American brand,” competing with other large agencies.

With all the changes at TRG, VanGorden said that many there feel like, in many ways, it’s a brand new shop, “but one with a 45-year track record of success.”

VanGorden said that the promise of the agency hasn’t changed, in that it still exists to endear brands to consumers, but he thinks TRG is in a great position to unlock the potential of its people and the brands it works with.

“We’re poised to grow the agency in a way that honestly will rival the most formative years of The Richards Group,” he said.

original content

Continue Reading
0
140 Views


Awards  / Marketing
AFM’s Stephanie Bazan & Nature Nate’s Honey’s Jordan Mikeska Makes TWIG 2022 List | Top Women in Grocery
AdChat DFW Posted On June 20, 2022


From left: Stephanie Bazan, Jordan Mikeska

Stephanie Bazan, VP, Shopper and Trade Marketing, Avocados From Mexico

  • Thanks to the recent innovations and hard work executed by Bazan’s team, avocado penetration across the United States hit a record high and purchase frequency saw a 30% lift over the past five years.
  • She led the company’s first branded bag packaging program, as well as its first-ever cause-related initiative on a branded bag, and also spearheaded the first-of-its-kind  “2021 Shopper Journey Study.”
  • Bazan’s work in the Dallas marketing community was recognized by the American Advertising Federation, and she’s a volunteer on the International Fresh Produce Association’s Marketing Council.

Jordan Mikeska, Director of Shopper Marketing, Nature Nate’s Honey

Nature Nate’s Honey Co., the number-one branded honey company in the U.S. and producer of 100% pure honey, today announces team member Jordan Mikeska, Director of Shopper Marketing, has been recognized as a Rising Star for the 2022 Top Women in Grocery award presented by Progressive Grocer.  

“As an incredibly valued member of the team, Jordan leverages her depth of expertise and data-driven decision-making skills to help us deliver on our brand promise every day,” said Nathan Sheets, Founder and CEO of Nature Nate’s. “Jordan’s unique ability to work with our retail partners and keep a pulse on what our customers care about is remarkable, because it enables us to share the goodness of pure honey with more families across the country. We are proud of her and all that she has accomplished. We can’t wait to see what’s next!”  

In her role as Director of Shopper Marketing at Nate’s, Jordan manages all shopper marketing and e-commerce marketing efforts. She directly impacts the shopper journey through in-store advertisements, retailer-specific marketing efforts and more. She also acts as the critical team liaison in supporting sales support, innovation and production and labels management. Jordan is responsible for capitalizing on the bottom of the marketing funnel and converting shoppers when they are in the purchase mindset. From deciding the right retailer, to the right tactic, to the right budget, Jordan aligns an effective and strategic program calendar to reach marketing and company growth goals. In addition to managing traditional retailer initiatives, Jordan also directs the marketing and growth tactics for Nate’s e-commerce presence on Amazon.

Progressive Grocer’s Top Women in Grocery award is the most prestigious honor for female leaders in the grocery industry. The award is a celebration of the critical roles women serve in their companies, communities and the food and beverage industry. The awards, which represent some of the most esteemed in the grocery industry, honor leaders in various categories.

All winners will be honored at a networking event and awards celebration that will take place Thursday, Nov. 4, 2022, at Hyatt Regency Grand Cypress in Orlando, Fla.

original content

Continue Reading
0
87 Views


Advertising
Merchandise agency BDA acquires Dallas-based Firm Idea Planet
AdChat DFW Posted On June 17, 2022


Washington-based Bensussen Deutsch & Associates, LLC (BDA), a merchandise agency for iconic brands including the MLB, The Home Depot and Mercedes Benz, announced it has acquired Dallas-based consumer insight and merchandise innovations agency Idea Planet, according to a news release. 

According to the release, the acquisition gives Idea Planet an expanded global reach, and the combination will allow both companies to grow their strategic merchandise and collectibles programs. 

“The entire Idea Planet team has a tremendous skill set in product design and developing innovative, strategy-driven merchandise campaigns that tell brand stories,” Jay Deutsch, CEO and co-founder of BDA, said in the release. “The combination of our deep creative and manufacturing resources will bring our ability to deliver merchandise collections, high-end collectibles, and turnkey direct-to-consumer sales channels to world-class levels. If our clients can dream it, we can make it come to life!” 

Idea Planet is led by Mike Flecker, Mike Ableman and Kim Flecker. The company’s customers include video game developers, including Ubisoft, Sega, Gearbox, 2K/Rockstar Games, Sony Interactive Entertainment, and consumer brands such as Chick-Fil-A and Samsung.

“There’s a natural synergy between our client rosters, and the acquisition presents an opportunity to leverage our industry’s top creative forces to drive growth,” Flecker, President of Idea Planet, said in the release. “By aligning ourselves with a proven market leader like BDA, we gain access to proven expertise in global manufacturing and logistics. This will enable us to increase our footprint and deliver an even higher level of service to our clients.”

BDA is one of the world’s largest promotional merchandise agencies with offices in the United Kingdom, France, Manila, Shanghai, and Shenzhen, with over 40 locations in North America.

original content

Continue Reading
0
79 Views