In a category full of lab coats and clinical clichés, TRG‘s latest work for TotalCare takes a different path. With a unique animation style, we’ve brought humanity and heart to moments that often feel scary, like a trip to the ER. Big thanks to our TotalCare client for the trust – and to our incredible Dutch production partners Artbox > centre for creation and JJM for helping bring this charming, distinctive aesthetic to life.
TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.
Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.
We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.
