Advertising FIFA2026

(Tissue Warning) Plot Twist Creativity Releases Two World Cup–Inspired Spots for Children’s Health

Our Children’s Health creative is a celebration of the kids who just want to play the game they love, no matter what illnesses they may face – from orthopedic injuries to cancer. Many of the children featured are real patients who have faced a lot of adversity, but with the help of the incredible care they received from Children’s Health, are able to return to being kids. And return to the soccer field.

CREDITS:

Agency: Plot Twist Creativity
Wendy Mayes, Creative Director / Writer
Bo McCord, Creative Director / Art Director
Chris Smith, Chief Creative Officer
Kim Alexander, Producer / Director of Production
Laurence Morrison, Account Director
Sarah Sims, Account Supervisor
Ben Orisich, Director, Native Film
Jason Payne, Editor, Recess Editorial

About the author

Plot Twist Creativity

Sometimes, just when you think you know how a story is going to turn out, something unexpected comes along that throws that story in a new, exciting, unforeseen direction. That’s when stories become legends. We call that moment a plot twist.

That’s the origin story of Plot Twist Creativity – an agency formed by industry veterans who came to an unexpected fork in the road and decided to forge their own path.

Plot Twist is dedicated to telling brand stories in new and unexpected ways, to finding key insights that intrigue and engage consumers and lead to thrilling outcomes. In short, we exist to make brands the heroes in the hearts and minds of people.