The Uptown Agency has been named the agency of record for the Dallas Bulls, as they begin their first season in the National Arena League (NAL).
“We’re thrilled to partner with the Dallas Bulls as they bring professional arena football to Dallas this March,” said Gregg Elkin, a Partner at The Uptown Agency. “The energy around this franchise is incredible, and we’re honored to help amplify their story as they launch at the historic Fair Park Coliseum. We’re committed to building meaningful connections between the team and the Dallas community from day one.”
The Uptown Agency will lead comprehensive marketing and public/media relations initiatives, as well as community engagement efforts, to drive awareness, ticket sales, and fan loyalty throughout their inaugural season and beyond.
In a statement, the team’s ownership group, Arena Sports Group Holdings, said: “The Uptown Agency understands what it takes to build a championship-caliber franchise from the ground up. Their expertise in marketing and integrated communications makes them the perfect partner to bring the Dallas Bulls vision to life and connect with fans across North Texas. We’re confident in their ability to establish the Bulls as a marquee entertainment property in the Dallas market.”
