New Dallas creative shop will help medical cannabis producer with their digital brand communications
Texas Original, the only legal medical cannabis producer headquartered in the state of Texas, has struck a partnership with Fortunato. The new creative agency will serve initially as a creative partner for the brand’s digital efforts and web presence.
Lance Olian, Marketing Director for Texas Original, commented on what the new partnership means for the brand, “We are impressed with Fortunato’s approach, and are excited about leveraging the agency’s experience to grow our brand and increase awareness of the Compassionate Use Program, which can reduce suffering for millions of Texans.”
In operation since February 2018, Texas Original (formerly known as Compassionate Cultivation) makes medical-grade cannabis products to serve patients across the state with qualifying conditions. They work with physicians and their patients, supplying prescription cannabis specifically grown and manufactured to treat the symptoms of qualifying medical conditions, changing the lives of these patients and their families. It is estimated that around 2 million Texans currently qualify for medical cannabis treatment under the current Texas state law.
“We’re extremely excited about this partnership, Texas Original has a very strong mission that impacts millions of lives across the state,” comments Rodrigo Maycotte, Founder and Partner at Fortunato. “We are looking forward to help share and amplify their story even more.”
Fortunato is relatively new agency, founded in 2019 by Richards Group and Richards/Lerma alums Chris Carreker and Rodrigo Maycotte. The agency was founded with the intention of evolving the current ad agency model to improve the way brands deliver value to customers.
“The future is bright for brands like Texas Original,” says Chris Carreker, Founder and Partner at Fortunato. “And we are optimistic our partnership will help them grow their stake as a leader in this industry.”
About Texas Original
Texas Original is the only legal medical cannabis producer headquartered in the state of Texas, providing medical-grade cannabis of the highest quality to improve the lives of patients with qualifying conditions. Texas Original can be found online at www.TexasOriginal.com , on Facebook as @CBDTexas, and Instagram as @CompassionateCultivation
Fortunato is a Dallas-based creative agency that exists to make beautiful things of enduring value. Fortunato specializes in branding, advertising, and design. Fortunato can be found online at www.fortunato.work, on Facebook, Twitter, and Instagram as @fortunatodallas, and on LinkedIn as Fortunato.