Dallas-based TGI Fridays recently enlisted the help of Fortunato to create a fun spot for the introduction of their new bold tasting Fajitas, branded FRIjitas. The new menu items offer something for everybody.
Kara Gasbarro, VP, Brand Marketing at TGI Fridays, stated, “For the launch of our new FRIjitas, we wanted a fresh approach to creative that was as colorful, playful, and diverse as the guests that walk through our doors every day. It also needed to be as bold as our adventurous new take on the typical fajita. The Fridays brand has always been a place for people of all stripes that like to live a little louder, and we think this new work captures that spirit.”
Rodrigo Maycotte, Partner & Creative Director at Fortunato added, “This was a super fun challenge for us – to deliver a fresh approach that allows us to show people what the Fridays experience looks like through a diverse, multicultural lens. Fun and celebration have always been at the center of the Fridays brand and we wanted that to come through in the work.”
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