Advertising Digital Agency

Tegan Digital Creates “The Birthday Party Project” for Target

Written by Tegan Digital

Every kid deserves to be celebrated

Tegan was invited to join The Birthday Party Project’s mission to help kids everywhere feel loved and experience joy. We happily jumped aboard.

Raise your hand if you’ve been personally victimized by the dollar section at Target? Same.

But now there’s an even better reason to visit your favorite retailer. Our friends at The Birthday Party Project teamed up with American Greetings for a sweet deal. For every card you purchase from the card company, a card will be donated to The Birthday Party Project. And to make the deal even sweeter, the promotional items featured were designed. by Tegan.  Yep, you read that right. Our work is in over 1,900 Target stores across the country. We’re ridiculously excited.

Our team created a new website for The Birthday Party Project. Work included StoryBrand consulting, updated branding, design and development. With a fresh look and streamlined narrative, the organization’s online platform is well positioned to attract both existing and potential volunteers. Our role will continue with general consulting on other digital initiatives, including email and social media.

Check out more about our work with The Birthday Party Project and our Target fame here. And if you see us at Target popping champagne and taking selfies with our kids, feel free to join. We’ll be celebrating for awhile.

The new website launched in February 2021.

The Birthday Party Project landed a partnership with American Greetings in the summer of 2021. For every card you purchase from the card company, a portion of the proceeds will be donated to The Birthday Party Project. 

About the author

Tegan Digital

Celebrating a decade of service, Tegan Digital is an award-winning digital first, full service marketing agency based in Dallas, Texas. Tegan builds digital experiences that matter with partners ranging from startups to Fortune 100 companies. For more information, visit tegan.io.