December 5, 2022
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Tegan Digital

Celebrating a decade of service, Tegan Digital is an award-winning digital first, full service marketing agency based in Dallas, Texas. Tegan builds digital experiences that matter with partners ranging from startups to Fortune 100 companies. For more information, visit tegan.io.


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Uber Partners with Tegan for New Site
Tegan Digital Posted On October 31, 2022


Uber Freight unveiled an updated digital platform with the help of Dallas-based marketing agency, Tegan. The global shipping company acquired Transplace, which led to the merging of the two separate websites.

Uber Freight boasts one of the largest logistics and transportation networks in the world. The platform allows shippers and carriers of all sizes to take control of their freight and deliver on their goals, with over 200,000 users with more than $17 billion of freight.

Founded in 2000, Dallas-based Transplace has grown into one of the largest transportation logistics companies in the nation. Their merger with Uber Freight promises to bring new efficiencies and transparency to shippers and carriers across the globe.

Traffik led Uber’s new site design, while Tegan took lead on the development and deployment. The new and improved site launched early September, quickly followed by significant phased out updates including language translation capabilities and a robust blog section with 340+ posts.


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The ‘Serial’ Podcast Star Goes Free | Tegan’s John Herrington Reflects on the Marketing Power of a Good Story
Tegan Digital Posted On September 29, 2022


Last week, Adnan Syed was released from prison. Sound familiar, but you can’t quite place him? Syed was the center of the inaugural season of the hit podcast Serial. Remember binging that one? Same.

Quick refresher. Syed was charged with the murder of his ex-girlfriend in 1999. The crime was ugly- the victim was found strangled in the woods. The case was thrust into the spotlight in 2014, when it became the main focus of Serial. Over the course of 12 episodes, the show probed the details of the murder case, exposing a disturbing amount of questions unanswered and unsettling complications surrounding the final verdict.

And aside from shining a spotlight on Syed’s questionable conviction, the podcast broke new ground in episodic, audio storytelling. With over 300 million downloads, the first season inspired an entire genre of true crime podcasts. Serial was the first of its kind. It won just about every major journalism award, including a DuPont and a Peabody. And Sarah Koenig, the show’s host, was named one of Time’s Most Influential People of 2015.

Fast forward to today, and after serving nearly 23 years behind bars, a US judge overturned Adnan Syed’s conviction. While the decision does not mean he is innocent, it does allow for Syed to receive a new trial.

Does Syed owe his newfound freedom to the podcast? No doubt. Of course, a team of attorneys and and a certain State Attorney in Baltimore had something to do with it, but would the case ever have gotten a second look if it weren’t for Serial? My hunch? Definitely not. In recent years, other investigative podcasts like Serial have worked to get high-profile cases overturned. In the Dark helped get a murder conviction reversed for Mississippi man Curtis Flowers.

Interestingly enough, it’s not the power of the truth that wins here. Of course, the truth should always be your focal point. But how you tell the truth matters. When it comes to effective marketing, it’s all about the power of a good story. Or better yet, the power of a well told story. Through the lens of a sitting judge, or even an attorney, Adnan Syed’s case sounds like the hundred others we’ve seen on the news ticker at night. But through the means of investigative journalism, with the voice of a fantastic story teller, and broadcasted on a popular audio platform, the right story has the opportunity to thrive. And once an audience is captivated, enter the power of social media. Serial took off, and the rallying cries on social media followed closely behind. The case garnered an enormous amount of attention. Attention it wouldn’t have received otherwise.

Lesson of the day? Stories matter. And how well a story is told could be the difference in life or death. No pressure.


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Dallas Holocaust and Human Rights Museum Launches First Brand Campaign
Tegan Digital Posted On September 22, 2022


The Dallas Holocaust and Human Rights Museum is launching its first full-fledged brand campaign with help from their local agency of record, Tegan Digital. Tasked with increasing exposure to the Museum’s expansive modern exhibits and immersive educational resources, the Tegan team has created a striking invitation for visitors to its new location in Dallas’ historic West End.

“The Tegan team artfully distilled the heart behind the Museum’s message, creating media that will not only resonate with our audiences, but will center the dignity and humanity of those whose stories we are telling,” said Mary Pat Higgins, President and CEO of the Museum. “We are excited to launch this campaign and know it will move and inspire all those who encounter it.”

The agency spearheaded strategy, design, copywriting, and visual storytelling, crafting a compelling narrative centered around the Museum’s position as a repository of historical and cultural memory–a place where both education and remembrance can serve as powerful conduits of change. The campaign kicks off this month and will run as a multi-year effort across a wide range of media, including connected TV, out of home, print, digital displays, paid search, and paid social.

“We’re honored and thrilled to play a creative role in the Museum’s inaugural brand awareness campaign,” said John Herrington, VP of Client Services at Tegan. “I can’t think of a more crucial and urgent responsibility than the Museum’s mission to keep the truth of history alive and accessible for new generations and to continue inspiring people to stand up to injustice.”

Tegan’s working relationship with the Museum began in 2019 when the agency took on the challenge of completely redesigning their website, which was launched in tandem with the grand opening of their new 55,000-square-foot permanent home in downtown Dallas. The agency’s role in the project included the creation of digital strategy information architecture, UX/UI design, web and CMS development, photography and videography, and ongoing site management.

The Museum provides a space for individuals to learn about and reflect on our history and shared humanity. It is the only institution with a dual focus on the Holocaust and human rights serving North Texas and the surrounding states of Oklahoma, Arkansas, and Louisiana. The Museum continues to be recognized for its creative programming, internationally acclaimed exhibits, and distinguished speakers.

About Dallas Holocaust and Human Rights Museum

Since its founding by Holocaust survivors in 1984, the Dallas Holocaust and Human Rights Museum has been a place of remembrance. Through their mission to teach the history of the Holocaust and advance human rights to combat prejudice, hatred, and indifference, the Museum inspires visitors to be Upstanders against injustice. For more information, visit dhhrm.org.


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Advertising  / Digital Agency
Tegan Launches New Site for Renowned Leader in Dallas’ Jewish Community
Tegan Digital Posted On August 29, 2022


Tegan is excited to announce the launch of Temple Emanu-El’s new website! It went live earlier this month and while it didn’t break the internet, it came really, really close.

Back in 2021, Temple Emanu-El reached out to Tegan to refresh their online presence, including a new website and updated branding. The Temple team was looking for a digital space that better reflected their welcoming and diverse fellowship, and that provided much-needed resources to members and visitors alike. We were eager to take on the challenge.

The Tegan team created an entirely reimagined platform for the Temple, unifying a previously disparate online experience between public, private and livestream audiences. Leading strategy, design and development for the new website, Tegan made sure to incorporate the many architectural and symbolic elements of Temple Emanu-El’s physical space into their new digital home.

In addition to website development, Tegan collaborated with Temple Emanu-El’s team to streamline their digital brand presence. Using StoryBrand messaging, they established Temple Emanu-El’s inclusive narrative, which is woven throughout the site, to best communicate Temple’s welcoming and diverse spirit. A toolkit of design elements was also developed, in an effort to connect their multiple site destinations and create a unified presence. Now Temple’s site is shining just as brightly as their message. Break out the sunglasses and pop the champagne!

Check out the new site here.


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Advertising  / Digital Agency
Local Childhood Cancer Nonprofit Salood selects Tegan as Agency of Record
Tegan Digital Posted On August 29, 2022


Tegan is thrilled to introduce our newest clients and friends from Salood. This incredible local organization’s mission is all about helping families whose kiddos are battling cancer.

Since 2019, Salood has worked to bring attention to the often invisible financial burdens facing families with sick children—from utilities to gas to childcare—things that fall outside the more obvious expenses of hospital stays and doctors’ bills. Having to pick between rent, food, and your child’s medical needs is just plain wrong.

Coming on as the organization’s Agency of Record, Tegan will take the lead on all digital initiatives, including social media strategy and management, as well as branding efforts. The goal? Establish and strengthen Salood’s mission with more streamlined messaging, creating a unified front across all campaign efforts. Through this partnership, Salood hopes to expand their visibility and reach, inviting future partnerships and donation opportunities, and expanding the number of families they can support.

At Tegan, we try not to take ourselves too seriously. What we are serious about is partnering with good people who are doing good in the world, and Salood checks all those boxes twice. We’re humbled and honored to work together. And we can’t wait to get started.


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Tegan Wins Big at the 2022 AMA Marketer of the Year Awards
Tegan Digital Posted On June 18, 2022


We love Fridays around here, but Fridays after a big award win? We really, really love.

Last night, we won big at the AMA DFW Marketer of the Year Awards! Tegan was awarded best Mobile Marketing for our work on the Safe Harbor Marinas Water App. We’re really proud of all we’ve created with the Safe Harbor team, so to be recognized among some of the best in the biz feels pretty special. We even got to take home a swanky glass trophy to prove it. It feels a little flashy… so we’ll be displaying it under a spotlight in the center of the office. Something subtle. Our agency was also considered as a finalist for the Marketer of the Year award. Although we didn’t win that one, we were pumped to see our friends from Spire take home the title.

John, Kelsey, Ryan and Julianne attended the ceremony, and enjoyed an evening of good food, drinks, and the company of DFW’s finest marketers. They got to see some familiar faces and high-five friends our work has crossed paths with over the years. The marketing world is a small but mighty one, and we’re thrilled to be a part of it.

And now for a not so humble brag, we’re certainly no strangers to awards these days. Our agency celebrated our most decorated year yet in 2021, and at the pace we’re going now, we just might beat that record soon.

Stay tuned for more!


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Advertising
Tegan Kicks Off 2022 With Award Winning Streak
Tegan Digital Posted On May 19, 2022


Tegan Digital continues to make a huge impression in the digital marketing industry. In the last quarter alone, the Tegan team has brought home six awards across multiple projects for excellence in design, marketing and communication. The local Dallas agency has evolved well beyond web development since its launch in 2011, and now thrives as a digital-first, full-service agency.

This year, Tegan’s work with The Birthday Party Project received a silver ADDY from the American Advertising Federation’s 60th annual prestigious ADDY awards. Kelsey Mason, an Account Director from Tegan, and Jessica LaTour, head of Media Planning, represented the agency at the evening’s ceremony at the Dallas Perot Museum.

“It really was a privilege to be considered among the best agencies in the city,” says Mason. “And of course, bringing home some hardware on behalf of the Tegan team and our clients was a pretty great way to end the night.”

Tegan partnered with the Dallas non-profit in 2020 for a fresh rebrand and a new website, hopeful to design and develop a digital platform that best represented the heartbeat behind the organization’s mission. The new site is exactly what a birthday party should look like, complete with bright colors, confetti, smiling faces and playful animation. Since its debut in the spring of 2021, The Birthday Party Project’s site has received more than a dozen awards across multiple award shows, including a gold placement from the Horizon Interactive Awards early this year.

The Birthday Project | Read Case Study

Tegan’s partnership with another Dallas non-profit, the Legacy Senior Communities, continues to receive recognition for outstanding work. As the Legacy’s Agency of Record, Tegan operates as the organization’s marketing arm, taking the lead on ongoing marketing initiatives and executing new digital strategies. The Tegan team launched an omnichannel marketing campaign to promote the Legacy’s Midtown Park campus in the fall of 2021. Creative work included paid display banners, paid search, connected TV, direct mail and email marketing. The campaign’s success continues to bring new visitors to the Legacy every day, and earned a gold placement from both the Horizon Interactive Awards and the Hermes Awards.

“We’re proud of all of our partnerships, but there’s something uniquely special about our long-standing relationships with Dallas clients,” says John Herrington, VP Client Services. “To do the work we love, in a city we love, feels like a dream come true.”

The Legacy Senior Communities | Read Case Study

The agency brought home additional awards for two of their Dallas-based partnerships. The Safe Harbor Water app Tegan created for Safe Harbor Marinas received gold recognition from the Hermes Awards, and the new website they created for Chartwell Partners earned a gold placement from the Horizon Interactive Awards.

Tegan’s winning streak is nothing new for the agency. Last year, the team celebrated its most decorated year yet, bringing home 30 awards for multiple completed projects. 2021 also marked the Dallas agency’s tenth anniversary, a coveted milestone in the digital marketing industry.

It’s an exciting time for our growing agency, and we don’t plan on slowing down anytime soon.”

Safe Harbor | Read Case Study

Chartwell Partners | Read Case Study


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Innovative Startup Partners with Tegan Digital to Revolutionize Collision Industry
Tegan Digital Posted On February 9, 2022


Dents.co partnered with Dallas agency, Tegan Digital, to develop a launch campaign to support a new B2B tech product. The first-of-its-kind app is designed to revolutionize collision repair by bringing existing LiDAR technology into the automotive physical damage industry. The app pairs the laser-driven tech already present in iPhones and iPads with cutting-edge artificial intelligence to seamlessly capture damages, sharing information with insurance adjusters for assessment. By establishing a standardized quoting process for repairers and insurers, the groundbreaking technology promises to uncomplicate the estimating process.

The Tegan team was brought on board to create a strategic communication plan that serves to inform and educate the Dents.co audience.

“We are thrilled about our partnership with Tegan,” says Jonathan Pyle, Founder and CEO of Dents.co. “Our app offers a unique and exciting service to the collision repair industry. With Tegan’s help, we hope to make our platform accessible to collision centers across the country.”

The Dallas-based digital agency partnered with Dents.co to develop a startup launch kit, including an email marketing strategy and video production. The Tegan team established a streamlined narrative for the brand, which enables the app’s educational materials to effectively connect with their target audience. Tegan also worked to develop a refreshed holistic design, further energizing the app’s exciting potential. Dents.co is expected to launch in February 2022.

“The Dents.co team saw a problem in the industry and built a smart solution,” said John Herrington, VP Client Services at Tegan Digital. “We’re excited to get this in the hands of every repair shop in the country.”

About Dents.co

Dents.co is a first-of-its-kind app designed to revolutionize the collision repair industry. The app measures auto body damage, offering a more streamlined approach to the auto damage estimating and negotiation process. Dents.co is available for the benefit of collision centers and insurance providers. For more information, visit Dents.co.


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Tegan Digital Brings Fresh Look to Dallas’ Premier Senior Living Community
Tegan Digital Posted On August 9, 2021


The Legacy Senior Communities launched its new website last week. The Dallas-based senior living community partnered with local agency Tegan Digital to revamp their online presence, including updated branding, photography and videography. The new site will feature the organization’s two campuses, The Legacy Midtown Park and The Legacy Willow Bend, as well as The Legacy’s home health care services, The Legacy at Home.

“We are so proud of the new website and all we were able to accomplish with our friends at Tegan Digital,” said Alyssa Adam, chief marketing officer at The Legacy Senior Communities. “Our partnership with Tegan has enabled us to show more of the world our elevated standard of senior living. Their team continues to prove an invaluable resource for us.”

As The Legacy’s agency of record, Tegan Digital led strategy, design and development for the new website along with all rebranding initiatives, including a fresh adaptation of the logo and color palette. The Dallas-based agency will continue work on all marketing and advertising efforts, including TV, print, OOH, digital media, event communications and social campaigns.

“Today’s seniors are digitally savvy, so we wanted to create an online experience that exceeded their expectations,” said John Herrington, vice president of client services at Tegan. “Our goal was to elevate The Legacy’s website to the same superior standards that represent every other aspect of their company.”

The Legacy is well respected as a pillar of service in the metroplex, with a rich history of providing excellent care to seniors and their loved ones for more than 65 years. The not-for-profit organization has recently experienced tremendous growth, opening their newest campus, The Legacy Midtown Park, early this year. The new website will serve both current residents and staff, as well as attract prospective residents during this exciting time of expansion.

“We’re excited about all the opportunities that come with an updated online presence,” said Adam. “At The Legacy, we strive to serve our senior community with excellence. The new site and fresh look will empower our mission for years to come.”

About The Legacy Senior Communities

The Legacy Senior Communities, a Jewish-sponsored, not-for-profit charitable organization, established a solid foundation of caring for seniors and their families in 1953. The organization currently serves Dallas seniors and their families through The Legacy Willow Bend, The Legacy Midtown Park, and The Legacy at Home. For more information, visit https://thelegacyseniorcommunities.org/.


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Safe Harbor Marinas Launches Boating Lifestyle App with Tegan Digital
Tegan Digital Posted On July 15, 2021


Safe Harbor Marinas continues to innovate within the boating industry with their latest app, Safe Harbor Water. As the world’s largest owner and operator of marinas, Safe Harbor continues to redefine the global boating lifestyle. The new app joins Safe Harbor’s already impressive catalogue of digital resources that serve both members and guests. The app was designed and developed by Tegan Digital, Safe Harbor’s MarTech lead agency.

Developed for both iOS and Android, the new Safe Harbor Water app will serve as a platform for Safe Harbor’s over 40,000 members to engage with their nationwide network of more than 115 marinas across 22 states. The app also introduces the Safe Harbor Marketplace, an exclusive, members-only opportunity for buying and selling boats.

Tegan Digital, a Dallas-based agency, has partnered with Safe Harbor Marinas on marketing and technology initiatives since 2019. The group led design and development for Safe Harbor’s new website, merchandise storefront, member portal, and many additional digital enhancements.

“Safe Harbor is an ideal partner for us,” said John Herrington, VP Client Services at Tegan. “They believe in exceptional experiences for their members and this includes digital. To be able to work with a team that not only has the vision but the guts to execute it is powerful. We relish the opportunity to continue to build something special.”

About Safe Harbor Marinas

Safe Harbor Marinas is the largest owner and operator of marinas in the world. The company is dedicated to providing memorable experiences and exceptional service to the global boating community. Safe Harbor owns and operates more than 115 marinas in 22 states. For more information, visit www.shmarinas.com.


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