2020 and 2021 have been unprecedented years in our nation, and our North Texas Community. Through a collaboration with the Edelman PR Agency, 1820 took on the task of educating and encouraging DFW residents that the Covid-19 vaccine isn’t just good for you, but good for business. 1820 developed and executed a PSA campaign, that included filming Dallas businesses in an effort to spur action that will have life-changing impact on our community.
The campaign consists of English and Spanish broadcast, social and radio spots. Targeted at non-vaccinated audiences, the key message highlights the importance of getting the vaccine and what that means in getting local businesses back open. The Edelman Agency, Dallas Regional Chamber and 1820 Productions hope to get over 600,000 North Texas vaccinated throughout the run of the campaign.
For more information visit takecareofbusinessdfw.org
Agency: Edelman
Creative Director: Connor Lesniak
Copywriter: Jim Goldberg
Production and Post Production: 1820 Productions
Director: Korey Miller
Executive Producer: Sara Madsen
Sr. Producer: Katelyn McCracken
Editor: Cesar Cedillo
