Equify has selected Spire as its agency partner to support brand strategy and brand awareness initiatives as the company continues its growth across the heavy construction and industrial industries. As a relationship-driven, collateral-based lender, Equify provides fast, flexible financing solutions designed to help businesses access capital when and where they need it most.
Founded in 2011 by CEO Pat Hoiby, Equify was built as a bold response to the frustration many businesses face when traditional financing falls short. Backed by a hand-picked team of seasoned finance professionals, Equify has disbursed more than $3 billion in capital to over 1,400 businesses. Unlike traditional banks that move slowly or shy away from risk, Equify meets customers where they are—often stepping in after other lenders decline—and delivers straightforward, no-nonsense solutions backed by human expertise. Their approach helps keep projects moving, businesses growing, and communities building forward.
Equify selected Spire to support a broad range of marketing and brand initiatives, including brand strategy, brand awareness and paid media, content marketing, email marketing, social media, website refinements, trade show support, public relations, and more.
“Equify is in a critical stage of growth, and it was important for us to partner with an agency that understands B2B strategy and can execute at a high level,” said Jacqueline Curb, Marketing Director at Equify. “Spire has quickly elevated our marketing program, and our ability to execute thoughtful campaigns at a high level. Their strategic thinking, creative execution, and understanding of our audience have helped us tell our story more clearly and confidently as we scale.”
“[Spire’s] strategic thinking, creative execution, and understanding of our audience have helped us tell our story more clearly and confidently as we scale.”
– Jacqueline Curb, Marketing Director at Equify
Spire brings a strong track record of helping B2B organizations clarify their positioning and accelerate growth through strategic branding and marketing. In 2025, Spire was recognized on the Clutch 1000 list of the world’s top agencies, ranking #325 overall, and was also named one of Clutch’s Top B2B Companies for Brand Strategy, Advertising, and Branding.
“Equify has built something truly differentiated in the lending space,” said Kimberly Tyner, CEO and CCO of Spire Agency. “We’re proud to partner with them as they strengthen their brand and expand awareness in Texas and beyond.”
Founded in 2005, Spire is a full-service B2B branding agency partnering with companies such as Mouser Electronics, TrinityRail, Morris & Dickson, and Flexifloat. Known for its strategic approach to branding and marketing, Spire helps organizations articulate their value, build trust, and stand out in competitive markets.
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