Advertising Super Bowl

Plot Twist Creativity Releases Teaser Ahead of the Super Bowl for H-E-B Spot, “Believe”

Believe it or not, Plot Twist Creativity produced not just one but two commercials airing on this year’s Super Bowl. And, in an interesting twist, one commercial (H-E-B) was the idea of our most junior creative team just over a year out of school, once again showing that great ideas can come from anywhere! 

Both commercials will air regionally throughout Texas and support two of our clients, Coca-Cola Southwest Beverages (the statewide bottler) (more,)  and H-E-B (the iconic grocery store.) Both clients also ran in the game last year. In fact, Plot Twist has had two spots air on the Super Bowl for the last three years. 

The spot will air in the following markets:  Abilene, Austin, Beaumont, Brownsville, Bryan, College Station, Corpus Christi, Dallas, Fort Worth, Harlingen, Houston, Laredo, Lubbock, Midland, Odessa, Port Arthur, McAllen, San Angelo, San Antonio, Sweetwater, Temple, Victoria, Waco


Agency: Plot Twist Creativity

Chris Smith
Principal, Chief Creative Officer

Bo McCord
Creative Director/Art Director

 Hanna Tinsio

Payton Lambert
Art Director

Kim Alexander
Director of Production

Matt Butcher
Principal of Strategy

Michael Nortman

Jerry Valencia
Account Supervisor

Director: Joseph Kahn, Supply & Demand
Producer: John Gilliland
Editor: Jason Payne, Recess

About the author

Plot Twist Creativity

Sometimes, just when you think you know how a story is going to turn out, something unexpected comes along that throws that story in a new, exciting, unforeseen direction. That’s when stories become legends. We call that moment a plot twist.

That’s the origin story of Plot Twist Creativity – an agency formed by industry veterans who came to an unexpected fork in the road and decided to forge their own path.

Plot Twist is dedicated to telling brand stories in new and unexpected ways, to finding key insights that intrigue and engage consumers and lead to thrilling outcomes. In short, we exist to make brands the heroes in the hearts and minds of people.