H-E-B’s twenty-year presence on the Big Game has always been full of surprises, from twist endings to contests to big productions with celebrity appearances. But this year, to celebrate their love for Texas and their customers, H-E-B’s ad will contain one of the biggest announcements in the company’s 120-year history. And viewers won’t be able to believe their ears.
H-E-B will have a :60 spot debut during the Big Game on February 9th, 2025 between the 3rd and 4th quarters. Clients have embargoed the spot until that first airing but released two 15-second teasers on YouTube to drive anticipation.
Agency: Plot Twist Creativity
Chris Smith
Chief Creative Officer, writer
Sonia Amin
Associate Creative Director/Art Director
Kim Alexander
Director of Production
Matt Butcher
Principal of Strategy
Michael Nortman
Principal
Sarah Sims
Account Supervisor
Director: Frank Todaro, Moxie Pictures
Music: Shindig Music + Sound
Editor: Jason Payne, Recess Editorial
The spot will air in the following markets:
Abilene/ Sweetwater
Austin
Beaumont/ Port Arthur
Corpus Christi
Dallas/Fort Worth
Harlingen/Weslaco/Brownsville/ McAllen
Houston
Laredo
Lubbock
Midland/Odessa
San Angelo
San Antonio
Victoria
Waco/Temple/Bryan-College Station
