At Plot Twist Creativity, we’ve created another promotional video for Coca-Cola Southwest Beverages with the help of our creative team Wendy Mayes and Bo McCord. Here are the details.
Greg Artkop, Director of Brand Communications at Coca-Cola Southwest Beverages, approached us with the story of their VIP tent during Special Olympics Texas. His team told us how they had set up this special VIP tent at a few different events and many of the athletes never visited because they didn’t think they were, in fact, the VIPs. So we created a spot that featured the athletes prominently and showed how Coca-Coca Southwest Beverages was literally and figuratively rolling out the red carpet for all the athletes at Special Olympics Texas. It was a nice bonus that a red carpet and Coca-Cola red are pretty similar.
We really love how this spot is all about the athletes that participate in the Special Olympics….it just happens to be brought to you by Coca-Cola Southwest Beverages. They are an amazing local company doing so many wonderful things in their local communities. We’re grateful to be their partner and have the opportunity to bring this story to life.
