H-E-B’s beloved San Antonio Spurs commercials are back and bigger than ever. This year’s fun-filled commercials will feature all the hilarity and hijinks fans have come to expect with some new additions to the lineup, including the 7-foot-3 rookie sensation Victor Wembanyama.
This year, H-E-B will roll-out four commercials on television and social media throughout the season. The spots feature the 19-year-old phenom alongside a star-studded cast of San Antonio Spurs teammates that includes H-E-B commercial veteran Keldon Johnson, as well as Jeremy Sochan and Devin Vassell, who also make their debuts together with the rookie. The commercials also include an appearance by the Spurs Coyote.
H-E-B will release the first two commercials on Wednesday, Dec. 13. The 30- and 15-second spots will showcase a wide selection of H-E-B brand products while Jeremy Sochan shows-off his one-handed skills, and Victor Wembanyama uses his expansive wingspan to show how many trips it really takes to bring in a haul of groceries. H-E-B also will release short videos on social media showing some playful, behind-the-scenes outtakes.
“We’re always looking for ways to entertain our fans, and for this year’s commercials, we’re excited to welcome some new faces to the lineup,” said Ashwin Nathan, H-E-B Group Vice President of Marketing. “For nearly 20 years, we’ve enjoyed teaming up with the Spurs organization for these spots, which have become favorites for our loyal customers and committed Spurs fans.”
The remaining commercials are expected to be released early next year with plans for some fun social media and in-arena activations. With funny moments on and off the court, the final two spots will center around the Spurs teammates using H-E-B Creamy Creations ice cream in very creative ways.
As they’re released throughout the year, fans can catch all commercials on H-E-B’s YouTube page and its other social media platforms. The commercials will be televised throughout the season in the San Antonio and Austin areas as well as select cities in the Gulf Coast and Border regions. The marketing campaign also will include billboards featuring Victor Wembanyama, which will launch early next year in the San Antonio and Austin markets.
This continued collaboration between H-E-B and Spurs Sports & Entertainment has led to numerous community investment projects and provided Spurs fans and H-E-B customers with player appearances and fan appreciation events throughout the year.
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