This is the way to start a new agency! With two huge clients and a built in team that has worked together with the clients for years! Chris Smith, formerly Group Creative Director overseeing H-E-B at The Richards Group, and Dave Kroencke, formerly brand management principal at Richards heading up the Central Market account, recently launched their new ad agency, Plot Twist Creativity. They not only left with both key accounts, but also took the majority of their former teammates with them.
The story is not an unusual one in the world of advertising, as we all know, accounts ebb and flow from one agency to another on a regular basis. But, it is unique to essentially transplant the entire creative team with the move.
We sat down, with Chris, and Dave to get the whole story. Please enjoy our AdChat DFW Spotlight with them.
