International Brand Campaign Combines Creative, Media Buying and Strategy to Bring Out the Learner in All of Us
Republic Delivers Editorial, VFX, Design, and Audio
Moroch, a leading independent marketing and media agency, has partnered with Pluralsight, the premier tech learning platform, to launch a bold new brand campaign titled “Tap In.” This initiative, for which Moroch took the lead in both creative and media, marks a pivotal moment in Pluralsight’s evolution, re-establishing the company as the definitive authority in tech education.
The “Tap In” campaign is designed to connect with “the learner in all of us” – those eager to embrace today’s tech challenges and get ahead. The creative concept centers on a powerful insight: people already have the mental hardware. Pluralsight provides the software through comprehensive courses that link existing intelligence to today’s most valuable skills, faster than ever. Moroch’s concept isn’t just about raising awareness about a technology learning toolkit, but about empowering those on the cusp of taking a leap, and giving them the confidence to make a change.
Moroch’s media team at Moroch Digital Solutions has developed and is deploying a robust international omni-channel strategy, with placements across North America, the UK, Canada, Germany, and India. The campaign is engineered to build awareness and consideration by driving category visibility and sparking authentic conversations. It also captures demand through relevance and value, helping Pluralsight reach learners at every stage of their journey.
“Today’s unprecedented pace of tech innovation called for an unexpected creative approach,” said Moroch Executive Creative Director Kevin Green. “With ‘Tap In,’ we created an anthemic story with imaginative representations of empowerment. From rockets launching to feeling so empowered you could literally run through a wall, we wanted to invite tech leaders & learners to recognize the intelligence they already possess, and connect it to the skills that will shape tomorrow. It’s bold, it’s human, and it reflects Pluralsight’s belief that the right tools unlock limitless potential.”
“Our media strategy is designed to meet tech leaders & learners where they are—across continents, channels, and moments. It’s about relevance, reach, and sparking meaningful engagement,” added Moroch Chief Media Officer Jaquie Hoyos.
Dallas-based Republic assisted with the editorial and VFX. It was cut Cut by Kristin Yawata, audio by Greg Carlson,. VFX by Republic Design and finish by Nick Mueth.
The full suite of “Tap In” assets includes:
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Video content
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Digital display and carousel ads
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Social & LinkedIn content
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Digital out-of-home (DOOH)
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Podcast integrations
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Search engine marketing
Key members of the Moroch team leading this project include:
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Kevin Green, Executive Creative Director
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Laura Gross, Associate Creative Director
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Nicole DeMarco, Senior Copy Writer
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Kellianne Hodges, Senior Producer
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Kelly Todd, Strategy Director
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Traci Kazemi, Sr Project Manager
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Anne Hylton, Partner/Group Account Director
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Carlyn Langley, Account Supervisor
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Mackenzie Miller, Account Executive
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Alex Soto, Group Media Director
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Oscar Aguilar, Associate Media Director
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Katie Bruce, Media Planning Supervisor
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Director – Porteus Xandau
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Production – Picture North
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Post-Production – Republic
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Music – PapaMusic
About Pluralsight
Pluralsight is a premier leader in technology learning, dedicated to accelerating the tech skills and capabilities of today’s workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. Headquartered in Utah, Pluralsight serves over 22,000 business customers across 180 countries, fostering innovation and future-forward thinking.
