Moroch Partners, a Dallas-based full-service independent marketing and communications agency, is pleased to announce it has appointed Brad White as Executive Creative Director, rounding out the agency’s executive leadership team, effective Sept. 3.
“With Moroch’s continued efforts to lead data-driven results, it was paramount that we fill the Executive Creative Director role with someone who has experience integrating both data and creative to develop relevant and forward-thinking work for our clients,” said Matt Powell, Chief Executive Officer at Moroch. “Brad’s commitment to providing data-focused strategy and his expertise in creative leadership and development for some of the most recognized brands in the U.S. make him a natural fit for Moroch. We’re thrilled to welcome him on board.”
White joins Moroch with more than 20 years of experience leading creative teams across traditional, digital and experiential campaigns. He most recently served as Chief Creative Officer of marketing and advertising agency Luckie & Company, with stints at TBWA and TM Advertising. As part of the agency’s executive leadership team, White will oversee all creative operations for the agency, including managing creative strategies and analyzing performance data.
“I could not be more thrilled to join an agency like Moroch with a legacy of great work, integrity and a desire to push the boundaries of marketing,” said White. “Alongside Moroch’s renowned leadership team, I look forward to leading bold, integrated solutions that open new doors for clients and the agency.”
As a Portfolio Center graduate, White understood the power of a big idea early in his career. His work has earned accolades including One Show, Communication Arts Awards, London International Awards, New York Festivals, National Addys, Content Marketing Awards, Mercury Awards and HSMAI Adrian Awards. White’s extensive brand experience includes American Airlines, AT&T, Nortel Networks, Little Debbie Snacks, Texas Tourism, GlaxoSmithKline, Region’s Bank, Motorola, Paramount Parks, Long John Silver’s and LaQuinta Hotels, as well as many more. He received his B.A. in Advertising from the University of Kentucky.