The Uptown Agency has launched a new Fall 2026 campaign for Snaps Clothing, continuing its work with the DFW-based apparel brand as Snaps expands its product offering and builds on recent sales momentum.
The Dallas agency, which has served as Agency of Record for Snaps for more than a year, developed the paid campaign now rolling out across Meta and Google, along with supporting email and SMS. The Uptown Agency also manages the brand’s social channels.
The Fall 2026 collection focuses heavily on two of Snaps’ signature lines, Heritage and Rambler, while adding fabrics, colors and patterns not previously offered by the brand. New additions include corduroy shirts in brown and navy, along with patterns designed for cooler-weather wear. The campaign was photographed by acclaimed lifestyle and fashion photographer John Schell.
“Snaps has always known exactly who they are and who they’re building for,” said Rogers Healy, founder and CEO of Dallas-based Morrison Seger Venture Capital Partners and an investor in Snaps Clothing. “They took the pearl snap, which is about as Texas as it gets, and built a brand around it that a much bigger crowd can wear.”
That marketing push comes as Snaps is seeing growth in the business itself. The company recently recorded its strongest sales month to date and enters fall with another important season ahead.
College and pro football will become a major focus in the weeks following the Fall 2026 launch, with the Snaps Tailgater Collection giving the brand a natural connection to one of the biggest cultural moments of the season across Texas and the South. The collection now includes more than 40 officially licensed university teams, along with the Dallas Cowboys, which joined the lineup in June.
For The Uptown Agency, the campaign marks the latest phase of an AOR relationship focused on broadening Snaps’ audience without moving away from the Texas roots and Western heritage that established the brand.
The work also brings together three DFW-based companies playing different roles in the brand’s growth: Snaps Clothing, The Uptown Agency and Morrison Seger, which has backed the company as it continues to expand its reach.
