For the third consecutive year, the He Gets Us campaign aired an advertisement about Jesus Christ during the Super Bowl, continuing its faith-based messaging on one of the biggest television stages.
During the first half of Sunday’s game between the Kansas City Chiefs and the Philadelphia Eagles, a 60-second spot titled “What is Greatness?” was broadcast, exploring how Jesus redefined true greatness and what that might mean today. The ad, funded by the nonprofit Come Near and created by LERMA/, featured Johnny Cash’s cover of “Personal Jesus” and depicted people overcoming divisions, including a Christian embracing a Pride parade attendee. Other scenes highlighted individuals taking a stand on political and social issues, such as a man washing away the words “Go Back” painted on a wall—an image seemingly referencing immigration debates in the U.S.
Pedro Lerma, CEO of LERMA/ told AdChat DFW, “We’re always trying to show an aspect of Jesus’ life or something he taught – and bring that message to the public in a way that can break through the clutter and invite audiences in. Last year, we presented an idealistic view of what the world could be if we all loved our neighbors as ourselves. This year, inspired by what Jesus said defines true greatness, our ad celebrates the stories of everyday acts of love, kindness, and sacrifice that often go unnoticed. True greatness is found in the quiet, selfless actions of people – those who serve their communities, care for others and embody compassion in their daily lives.”
The production company that LERMA/ worked with from the beginning of the He Gets Us Campaign is Dallas/Austin-based Ditore Mayo Entertainment.
The ad aimed to spark reflection on the values of love, humility, and service, encouraging viewers to consider how they might embody those ideals in their own lives. With 30-second slots during this year’s FOX broadcast reportedly costing between $7 million and $8 million, the campaign sought to bring a message of unity and compassion to a massive audience.
*As stated in AdAge Article
