Advertising • Branding

Is it Time Travel? TRG Creates a Podcast for ‘Mr. World’ of Eyeglass World

3 years ago
by TRG
276 Views
Written by TRG


We’re thrilled to unveil the latest iteration of Eyeglass World’s Mr. World campaign, introducing fresh spots through a new medium: a podcast. Continuing the legacy of the fuzzy globe-headed character, Mr. World takes the helm of his own podcast, delving into the mysteries behind Eyeglass World’s lightning-fast eyeglass production, boasting a one-day turnaround. Is it alien tech, time travel, or parallel universes? Mr. World is determined to uncover the truth.

This humorous and engaging concept allowed TRG to maintain cost-effectiveness with a single-location shoot and minimal props. Emphasizing Eyeglass World’s swift service remains paramount, with Todd McArtor and Danny Bryan leading the creative charge at TRG.

The new spots will air regionally on broadcast and across various digital streaming platforms such as Hulu, Roku, YouTube, Peacock, and Paramount. Look out for a third spot slated for release in March.

Views: 2,044

You may also like

About the author

TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.

View all posts