Interstate Batteries Appoints January Digital as Media Agency of Record

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The Marketing Leadership Company is Aimed at Bringing the Legacy Brand to a New Generation of Customers Via Full-Funnel Marketing

With goals to maintain its position as North America’s top battery replacement brand and to introduce its “Outrageously Dependable” battery to its next generation of buyers, Interstate Batteries has tapped January Digital as its Media Agency of Record.

January Digital will be responsible for developing and executing Interstate Batteries’ full-funnel marketing strategy across its commercial business to continue growth within the category and expand to new audiences.

“Americans equate Interstate Batteries with quality and dependability, and we are aimed at making sure more consumers than ever have access to and trust in our brand,” said Adam Raycraft, Senior Manager, Brand Marketing at Interstate Batteries. “That requires a modern and strategic marketing approach, expanding into additional channels, with new ways to measure and optimize, and that is exactly what January Digital does so well.”

January Digital kicked off its partnership with Interstate Batteries in May, offering media buying, planning, management, and analysis across digital and traditional channels. January Digital and Interstate Batteries will increase measurement and actionable analytics across all points of purchase, as the automotive battery leader has nearly 250 distributors that serve over 100,000 retail outlets, as well as online sales.

“It’s rare you get the chance to work with a brand that’s more than 70 years old and is still so eager to innovate,” said Vic Drabicky, founder and CEO of January Digital. “Interstate Batteries is an iconic brand. Our mix of marketing leadership, smart analytics, and full funnel execution are a perfect fit for Interstate Batteries. I’m excited to partner with their exceptional team to connect them with a new generation of drivers.”


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