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Integer Posts a New Issue of the Checkout | How Shopper’s View Health and Wellness

Written by Integer

Shoppers today view health and wellness as a holistic concept blending physical, nutritional, and mental components into one overarching outlook. When asked to categorize different items as health or wellness, 11 out of 13 items were considered to be both “health” and “wellness” by the majority of respondents. The marriage of health and wellness in shoppers’ minds reflects the shift away from rigid, traditional rules of what is deemed “healthy” to an all-encompassing view of how various factors work together to contribute to overall well-being.

In this edition of The Checkout:

    • Health and Wellness Management: Tools and Information Sources Go Digital
    • Shifts in Health and Wellness Activities: Expected Growth and Surprising Declines
    • 360° Wellness: Mental Health No Longer Takes a Backseat to Physical
    • The Impact of Age: Shifts in Views and Habits

You can click here to download this issue of The Checkout to read more. To explore past issues, you can see the archive and download issues here.

About the author

Integer

About The Integer Group®

We are the Growth Company.

The challenges that marketers lose sleep over are the very things we dream about: uncovering, creating and sustaining Growth for the brands we work with. We believe in the power of data-driven intelligence to uncover the most rewarding Growth opportunities with our clients and to fuel creativity that delivers results. Our work starts conversations, creates connections and drives conversion that can be measured and optimized in real time through our core capabilities: Retail Experience Design, Retail Marketing, eCommerce & Social Commerce, Connected Commerce Media, Brand Communications & Activation, and Technology & Innovation.

Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group. Integer also serves as the commerce arm of TBWA\Worldwide. With more than 1,000 data and culture-driven associates in 21 offices around the globe, we are all commonly focused on growth for clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, P&G, PepsiCo, Starbucks and more.