June 12, 2021
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Integer

About The Integer Group® We are the Growth Company. The challenges that marketers lose sleep over are the very things we dream about: uncovering, creating and sustaining Growth for the brands we work with. We believe in the power of data-driven intelligence to uncover the most rewarding Growth opportunities with our clients and to fuel creativity that delivers results. Our work starts conversations, creates connections and drives conversion that can be measured and optimized in real time through our core capabilities: Retail Experience Design, Retail Marketing, eCommerce & Social Commerce, Connected Commerce Media, Brand Communications & Activation, and Technology & Innovation. Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group. Integer also serves as the commerce arm of TBWA\Worldwide. With more than 1,000 data and culture-driven associates in 21 offices around the globe, we are all commonly focused on growth for clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, P&G, PepsiCo, Starbucks and more.


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The Integer Group® Launches Growth Sciences Practice Fueled By Proprietary Intelligence Platform | Ellen Cook Now Global CEO
Integer Posted On May 24, 2021


Appoints Dr. Eamon Boyle to Lead the Practice as SVP of Growth Sciences, Joining Integer from IBM

The Integer Group®, the world’s leading commerce agency and a key member of Omnicom Group Inc., has announced the launch of its Growth Sciences practice, the data-driven underpinning that drives Integer’s creativity and innovation as “The Growth Company.”

Growth Sciences is a new practice area powered by an unmatched combination of data, tech and talent coupled with a suite of deep analytics applications. Growth Sciences serves as the foundation of Integer’s offering and mission to deliver growth for clients through media, creative campaigns, social and research.  The practice is fueled by a proprietary data engine, launched in partnership with Omnicom Commerce Group, that anticipates, predicts and shapes shopper behaviors and outcomes.  Through this data engine, Integer will be able to deliver faster and more cost-effective insights, innovations and activations to solve modern and complex commerce and business challenges. 

“What sets Integer apart is that our Growth Sciences team will expertly merge data, tools, AI predictors and data-mining modules with our extensive commerce and retail expertise to significantly drive measured and proven growth,” said Ellen Cook, CEO of The Integer Group. “As we move into the next chapter of our agency’s evolution, we will fuse creativity with custom and holistic data, analytics and tech in new ways that will shape the future of the commerce and retail landscape.”

Leading the practice area is Dr. Eamon Boyle, SVP of Growth Sciences, who joins Integer from IBM. Boyle is an analytics, data strategy and measurement professional with more than 15 years of experience in complex multi-disciplinary consulting and agency models. He holds a PhD in applied modeling from the University of Illinois. After serving as a university professor, he moved into marketing to lead analytics departments at JWT, the Martin Agency, Havas, Assembly Media and IBM. Boyle has extensive experience in data mining, insights, predictive modeling, forecasting, data visualization, and the connecting of structured and unstructured data. In 2018, Boyle worked with University of Technology Sydney in Australia to develop a first-of-its-kind Data Arena to visualize media and medical data in 3-D. His past client experience features top Fortune 500 brands including 20th Century Fox, WarnerMedia, Warner Bros, NBCU, Comcast, Ford, BMW, VW, Mercedes, Toyota, Kaiser Permanente, Pfizer, AT&T, Verizon, Walmart, Kohl’s, Microsoft, UPS, GEICO, Liberty Mutual, Allstate, American Express, Citi, Morgan Stanley, Discover Card and E*TRADE.

Boyle will be reporting into Scott Hauman, who was recently promoted to Chief Innovation Officer, leading and advancing Integer’s IP, growth-building methodologies and tools, as well as championing Integer’s data-first creative strategies. Boyle’s team also will also include Heidi Bailey, VP of Futures and AI, and Sean Narog, Director of Data & Analytics, along with Growth Sciences SMEs and talent across the globe.

The past year has seen significant growth for The Integer Group’s global network, coupled with recent executive leadership shifts. Integer has secured new clients including Ferrero North America, Purell and Coty’s Covergirl; grown existing clients including AT&T, Duracell, J&J, Michelin and Red Robin; and elevated Ellen Cook to Global CEO and John Kiker to President of the Network’s headquarter agency in Denver. Under its new leadership, Integer has evolved its offering to partner with clients as The Growth Company, focusing on data-driven business outcomes and performance on behalf of clients.

For more information about The Integer Group, visit the agency’s new website at www.integer.com.

About The Integer Group®

We are The Growth Company.

The challenges that marketers lose sleep over are the very things we dream about: uncovering, creating and sustaining Growth for the brands we work with. We believe in the power of data-driven intelligence to uncover the most rewarding Growth opportunities with our clients and to fuel creativity that delivers results. Our work starts conversations, creates connections and drives conversion that can be measured and optimized in real-time through our core capabilities: Retail Experience Design, Retail Marketing, eCommerce & Social Commerce, Connected Commerce Media, Brand Communications & Activation, and Technology & Innovation.

Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group. Integer also serves as the commerce arm of TBWA\Worldwide. With more than 1,000 data and culture-driven associates in 21 offices around the globe, we are all commonly focused on growth for clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, PepsiCo, Starbucks and more.

www.integer.com

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicom group.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


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The Integer Group® Names Gail Obaseki as Director of Diversity, Equality and Inclusion
Integer Posted On November 30, 2020


Serving as DEI lead for the global commerce group

The Integer Group®, the world’s leading commerce agency and a key member of Omnicom Group Inc., has appointed Gail Obaseki as Director of Diversity, Equality & Inclusion (DEI). Her new role spans Integer’s U.S. network of agencies, including Bentonville, Chicago, Dallas, Denver, Des Moines, Los Angeles and New York. Obaseki is reporting to Ellen Cook, CEO for The Integer Group.

Working closely with Integer’s executive leadership team, network HR group, and DEI Council, Obaseki will lead efforts to evaluate and enhance Integer’s strategies and initiatives, ensuring the agency’s DEI-specific mission is prioritized and inherent to its DNA. As part of this strategy, a focus will be placed on Recruitment & Hiring, Inspiration & Education, Inclusive Culture, Community & Partnership, and Inclusive Work.

With more than 25 years of industry experience, Obaseki brings with her a wealth of advertising agency leadership from TracyLocke and JWT, where she focused on people, processes and excellence in execution. Most recently at TracyLocke, Obaseki led Diversity and Inclusion efforts and Employee Onboarding, as well as Production Services, Project Management, Creative Resourcing, Field Marketing Management, and Studio Services. Because of her background, Obaseki has always been an advocate for marginalized people, including BIPOC, women and the LGBTQ community, working to ensure all have a seat at the proverbial table and that their voices are heard. From being part of the first wave of Black students to integrate her hometown schools, to protesting against the Vietnam War and Apartheid, to building bridges through mentorship and creating safe spaces within corporate agencies, Obaseki’s history has been one filled with balancing revolution and progressivism with steady and deliberate change from within.

“We are thrilled Gail has joined our team, bringing incredible passion and dedication to seeing her colleagues thrive by feeling supported,” said Ellen Cook, CEO of The Integer Group. “Gail will insist on accountability to push Integer forward as an agency made up of creative and innovative talent from diverse backgrounds and perspectives, who recognize, respect, and maximize everyone’s contribution. There is much more work to be done, and we are fully committed to this next chapter of advancing our mission: to create a truly diverse and inclusive environment for our employees and to deliver great work that works for clients that is truly reflective of the world today. ”

Added Obaseki: “I am extremely excited to join The Integer Group, as we continue to create an environment in which diversity, equality, and inclusion are not just present but a foundational pillar of who we are and what we do. And where every person of every race, gender identity, orientation, background, and situation feels safe and valued. As a leading commerce agency, we also understand that we have a responsibility to ourselves as well as a responsibility to our clients and our communities, to affect change and to lead with empathy. We are committed to this responsibility and eager to take action.”

About The Integer Group®
Integer is the Growth Company. We believe in the power of data-fueled intelligence to ignite creativity that captures true value for our clients—turning demand into tangible sales results. Our work starts conversations, creates connections and drives conversion that can be measured and optimized in real time through our core capabilities: Retail Experience Design, Retail Marketing, eCommerce & Social Commerce, Connected Commerce Media, Brand Communications & Activation, and Technology & Innovation.

Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group, and serves as the commerce arm of TBWA\Worldwide. With more than 1,000 data and culture-driven associates in 22 offices around the globe, we are all commonly focused on growth for clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, P&G, PepsiCo, Starbucks and more. www.integer.com

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


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Download Integer’s New Issue of The Checkout – Holiday Edition | Inside the Commerce Experience
Integer Posted On November 23, 2020


Holiday shopping in 2020 will be a unique experience compared to years past. Historical shifts in the direction of eCommerce‑centric habits are coinciding with an unprecedented holiday season. Let’s take a look at the changes taking place as well as the developments that are exclusive to 2020.

• How major events like the COVID-19 pandemic will impact the average consumer and, in turn, this holiday season for brands and retailers
• Changes in how shoppers are gathering information for the 2020 holiday season
• The differences in shopping priorities for the holiday season
• Tips for success at the end of 2020

Download it here.


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Coronavirus
The Integer Group Launches Adaptive Retail Division in Response to COVID-19 & Changing Shopping Behaviors | “No Detail Too Small”
Integer Posted On May 13, 2020


Rapid Response Division Transforms Physical Retail to Comply with WHO Guidelines and Contactless Shopping Initiatives, While Focusing eCommerce on Fast Strategy, Optimization and Performance Marketing Across DTC, Social Commerce and eRetail

 

The Integer Group®, the world’s leading commerce agency and a key member of Omnicom Group Inc., recently launched its Adaptive Retail Division, covering a spectrum of expertise across retail. The rapid response group serves as a consultancy and service offering for both physical retailers and eCommerce brands.

ADAPTIVE RETAIL – PHYSICAL RETAIL RAPID RESPONSE

Currently consulting for retailers around the world, from those with 5,000 store footprints to small businesses with single store-fronts, The Integer Group is working to transform physical locations to comply with WHO and regional-specific guidelines in Asia, Europe, North America and South America (for example, the CDC in the U.S.), as well as consumer behavior and preferences for contactless shopping.

Integer’s offering is a suite of services aimed at helping retailers adapt and shift to new “service-first” environments. These services include virtual-based compliance audits, shopper mindset and preferences research, traffic/spatial analysis, and retail space transformation concept testing.

Integer is partnering with a number of firms to deliver on strategy, design and execution within the fast-track timelines associated with this retailer shift. In the U.S., these firms include PD Instore, Digital Mortar, MFour Mobile Research, and more.

ADAPTIVE RETAIL – ECOMMERCE RAPID RESPONSE

As part of this new division, Integer is concentrating its eCommerce offering on fast strategy, optimization and performance marketing across DTC, social commerce and eRetail, including Amazon. Services include rapid go-to-market strategies, quick win optimizations to increase sales, and content creation with a focus on remote production and delivering qualified traffic to drive transaction. Integer’s aim is to help brands quickly enhance their digital presence in order to meet rapidly shifting shopping behaviors and accelerate online sales.

“An important component of Integer’s mission as a commerce agency has always been to help prepare our clients for an evolving retail landscape,” said Mike Sweeney, CEO of The Integer Group. “Our clients and retailers around the world need us now more than ever, so we’ve adopted a society-first mindset, and we are operating to be increasingly agile. We will continue to do our part to deliver strategies and products that ensure the sustainability of retail and the safety of shoppers worldwide.”

Ellen Cook, President, The Integer Group/Dallas added, “Adaptive Retail is the focus of Integer’s offices around the globe.  Expert teams are sharing insights and key learnings to help brands and retailers determine how to move forward.  Here in Dallas, we are leading the conversation and strategy surrounding physical retail,” said Ellen Cook, President for Integer\Dallas.  “We’re designing environments and customer journeys for post-pandemic brand spaces — from space planning and developing more deliberate traffic patterns and flow; to new structural elements and fabrication; to essential touchpoint configuration and engagement monitoring.  And no detail is too small; we’re looking at everything from the overall concept and experience down to the door handles, using antimicrobial materials like copper door knobs in our design specifications.  

“Ultimately, customer safety is at the center of everything we are working on as part of Adaptive Retail, so an important tactic we’ve employed is leveraging virtual-based focus groups with consumers to gauge mindsets, expectations and engagement preferences in a secure, moderated environment.  Through these focus groups, we are able to quickly assess concepts, probe service alternatives and plan for many scenarios, allowing for our brand and retailer clients to adapt rapidly.”

Last month, Integer launched a free, downloadable COVID-19 Retailer Tool Kit in response to the United Nations’ open call to creatives around the globe to help in “translating critical public health messages into different languages, different cultures, communities and platforms, reaching everyone, everywhere.” The tool kit is turnkey, print/post-ready and available to the public as part of an effort to support all retailers communicating social distancing requirements and best practices in-store.

The Integer Group will continue to share COVID-19 materials and tools related to commerce and retail. For more information and to contact Integer, visit www.integer.com.

 

The Integer Group’s Retailer Tool Kit

About The Integer Group®
The Integer Group® is the world’s leading commerce agency, relentlessly focused on delivering Great Work That Works. We believe in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and ultimately drive a transaction. Through Retail Marketing, eCommerce, Brand Communications, Media & Connections, and Data & Analytics, we accelerate conversion and build a brand’s lifetime bond with its consumers. It’s what we call living at the Intersection of Branding and Selling®.

A key member of Omnicom Group Inc. and the commerce arm of TBWA\Worldwide, The Integer Group has more than 1,100 associates in 25 offices around the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group’s clients include AT&T, FedEx, Mars/Wrigley, Michelin, Nestlé, P&G, PepsiCo, Starbucks and more.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous speciality firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other speciality communications services to over 5,000 clients in more than 100 countries.


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The Integer Group® Named Agency of Record for North Texas Tollway Authority
Integer Posted On March 21, 2019


The Integer Group®, the world’s leading commerce agency and a key member of Omnicom Group Inc., has been appointed Agency of Record for the North Texas Tollway Authority (NTTA), a cashless tolling authority serving North Texas.

As part of its three-year contract, Integer will be responsible for the creation of all above-the-line initiatives (primarily in digital, paid social, radio and OOH) that showcase the NTTA system of toll roads across Collin, Dallas, Denton and Tarrant counties. In addition, Integer will design and execute consumer promotions for various NTTA service offerings, including its rewards program, TollPerks. Media planning and buying will be handled by Integer in partnership with Omnicom-sibling agency, LatinWorks.

“Our primary goal is to demonstrate the role NTTA and its roads play in the economic success of the DFW Metroplex, and how the TollTag delivers the best value for drivers of its roads,” said Nancy St. Pierre, Director of Public Affairs for the North Texas Tollway Authority. “Integer has a clear understanding of the DFW customer and how to communicate the benefits of NTTA and the TollTag. We were also impressed with Integer’s approach to media, leveraging data to maximize our spend and overall effectiveness.”

As part of its first campaign with NTTA, Integer will promote the new 360 Tollway to help residents and commuters understand the value of the corridor and the use of a TollTag in saving money on tolls, while simplifying travel and their daily commutes. A larger campaign is slated for later this spring.

“We are thrilled to be working with the North Texas Tollway Authority,” said Kiel Huhn, Senior Vice President, Group Account Director for The Integer Group, Dallas. “As a primary driver of commerce in the DFW Metroplex, NTTA seamlessly connects communities and businesses. Through our work here in Dallas — for example, with Dallas Fort Worth International Airport — as well as for our global brand clients, we know how to connect with those customers who will benefit most from NTTA programs and offerings.”

For more information, visit integer.com.

About The Integer Group

The Integer Group is the world’s leading commerce agency, relentlessly focused on delivering Great Work That Works. We believe in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and ultimately drive transaction. Through shopper marketing, retail strategy and design, e-commerce, integrated branding and Commerce Connections Media, we accelerate conversion and build a brand’s lifetime bond with its consumers. It’s what we call living at the Intersection of Branding and Selling®.

A key member of Omnicom Group Inc., The Integer Group has more than 1,100 associates in 25 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group’s clients include AT&T, FedEx, Mars/Wrigley, Michelin, P&G, PepsiCo, Starbucks and more.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About NTTA

The North Texas Tollway Authority, a political subdivision of the state of Texas, is authorized to acquire, construct, maintain, repair and operate turnpike projects across the North Texas region. The nine-member board is comprised of Chairman Kenneth Barr; Vice Chairman Bill Moore; and Directors Lynn Gravley, Mojy Haddad, Pete Kamp, Marcus Knight, John Mahalik, George “Tex” Quesada and Jane Willard.

NTTA serves Collin, Dallas, Denton, Ellis, Johnson and Tarrant counties, and owns and operates the Dallas North Tollway, President George Bush Turnpike, Sam Rayburn Tollway, Addison Airport Toll Tunnel, Lewisville Lake Toll Bridge, Mountain Creek Lake Bridge, Chisholm Trail Parkway and the 360 Tollway. NTTA raises capital for construction projects through the issuance of turnpike revenue bonds. NTTA toll projects are not a part of the state highway system and receive no direct tax funding. Tolls are collected to repay debt and to operate and maintain the roadways.


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Sky Bench: A Retail Experience Design Consultancy Launches
Integer Posted On February 26, 2019


Powered By The Integer Group, The World’s Leading Commerce Agency

Sky Bench powered by The Integer Group® (a key member of Omnicom Group Inc.) launches today as an agile resource for brands looking to solve modern-day retail design challenges with customer-centric, culturally-responsive and authentic retail experiences.

“Every retailer’s future growth strategy relies on simultaneously developing its online and offline channels; however, the majority of retail design firms today focus only on one side,” said Ellen Cook, Sky Bench Advisor and President, The Integer Group Dallas and Los Angeles. “Sky Bench is building a new way forward for retailers by bridging the gap between traditional firms focused on physical spaces and the surge of digital experience agencies that specifically aim to impact online journeys.”

Rooted in The Integer Group’s shopper marketing and retail innovation expertise, Sky Bench brings together retail design, store intelligence, and scalable technology through services that include:

  • New store concept development
  • Store fleet modernization
  • Store-within-store buildouts
  • Unique pop-up stores
  • Engaging service kiosks
  • Retail CX audits and mapping
  • Shopper journey tracking
  • Experience feedback collection
  • Space/venue analytics
  • Omnichannel technology

Our mission is to ensure that brands are competitive and future-proofed to win in the new retail environment,” said Kevin Paul, Sky Bench Practice Lead and SVP, Director of Store Environments for The Integer Group. “We do this through a holistic approach that focuses on empathy-led environments, measurable shopping moments and sensory-filled brand spaces. We are able to deliver impact and sustainable advantage for our clients’ brands by unifying online and offline customer experiences through modern retail design and store intelligence collection methods.”

For more information, visit skybenchdesign.com.

About The Integer Group®

The Integer Group® is the world’s leading commerce agency, relentlessly focused on delivering Great Work That Works. We believe in creativity that is fueled by data, informed by culture, and delivered to the touch points that create connections and ultimately drive transaction. Through shopper marketing, retail strategy & design, eCommerce, integrated branding, and Commerce Connections Media, we accelerate conversion and build a brand’s lifetime bond with its consumers. It’s what we call living at the Intersection of Branding and Selling®.

A key member of Omnicom Group Inc., The Integer Group has more than 1,100 associates in 25 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group’s clients include AT&T, FedEx, Mars/Wrigley, Michelin, P&G, PepsiCo, Starbucks and more.


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Jim McKinnis Now ECD at The Integer Group®, Dallas, Dennis Wakabayashi named Group Director Digital Marketing & Integration
Integer Posted On May 3, 2016


Integer Dallas Names New Executive Creative Director and Group Director of Digital Marketing & Integration

Jim McKinnis, most recently with Splash Media Group, has been appointed Executive Creative Director of The Integer Group®, Dallas. Dennis Wakabayashi was also named as Group Director, Digital Marketing & Integration, to the local office.Jim Mckinnis

McKinnis, whose 20+ years in advertising spans brand, promotions, direct, digital and social, most recently served as President & Chief Creative Officer for Splash Media Group. In his new role with The Integer Group, McKinnis will craft powerful and engaging stories on behalf of the agency’s clients through the storytelling creative approach he has honed throughout his career. Starting as a copywriter at Tracy Locke, Jim rose through the ranks to the position of Chief Creative Officer while working on accounts including Pepsi, Pizza Hut, Frito-Lay, Nokia, Hasbro and 7-Eleven. Jim also learned big data and directed the first North American creative network for Rapp Collins, eventually becoming the first creative to lead an office and landing major accounts like Charles Schwab, Neutrogena and AAA during his tenure.

Dennis WakabayashiWakabayashi is a seasoned strategist with a solid track record of successful digital, database and social marketing strategies that synthesize consumer, stakeholder, technical and operational requirements for national and global brands. Most recently, Wakabayashi served as Director of Digital Strategy at Moroch Partners, where he led the digital and social strategy for McDonald’s across 5,000 restaurants in the U.S. He has also managed digital marketing for brands including Beck’s Beer, American Crew, Boston Market, Mary Kay and Nippon Telegraph and Telephone (NTT).

“We are thrilled to welcome both Jim and Dennis to our dynamic team,” said Ellen Cook, President of The Integer Group, Dallas. “Their impressive backgrounds and vast experience will bring immense value as we continue to grow here in Dallas and shape the continued growth of our agency overall.”

The Integer Group, Dallas is one of the agency’s seven U.S. and 20 international offices. The Integer Group, headquartered in Denver, Colorado with over 1,000 employees worldwide, is a key member of Omnicom Group Inc., a leading global marketing and corporate communications company, representing over 1,500 agencies and 5,000 clients in more than 100 countries.

About The Integer Group®

The Integer Group® (www.integer.com) is one of the world’s largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling®, driving transaction and creating seamless brand experiences for shoppers. Integer works with a broad set of clients across several categories including retail, beverage, consumer packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has approximately 1,200 employees across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


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Integer Dallas Promotes Synchrony Bank with Upcoming Captain America: Civil War Release
Integer Posted On April 12, 2016


Integer Dallas recently completed a promotional project for Synchrony Bank that includes a promotional tie-in with Marvel Entertainment’s upcoming release of Capt. America: Civil War (in theaters May 6). Synchrony is an online bank with very low awareness in the marketplace so we utilized a movie property with a relatively broad following with the goal of building awareness. The campaign launched April 8.

The highlight of the campaign is a series of videos that demonstrate the core idea that “Saving the world is hard. Saving with Synchrony Bank is easy.” There are four separate videos that all provide a different twist on the difficulty of being a super hero. The campaign, primarily comprised of digital and social media, runs thru the end of May.

Watch “Purse Snatcher” below.  Check out the rest of the videos to see the great work!

https://youtu.be/uKMWDL0y_AA

 

 


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