The 2021 holiday season is filled with joy and anticipation. While we still feel the lasting effects of COVID-19, shoppers are excited to get back to their beloved traditions. This year, we will look at how consumers’ shopping behavior has changed and how brands and retailers can respond.
In this edition of The Checkout, you will learn:
- How the COVID-19 pandemic has affected holiday activities and shopping
- The growing strength of omnichannel holiday shopping experiences
- Shoppers’ growing investment in gifts and prepping for the holidays
- Changes in how shoppers get their shopping information
- Future implications around holiday shopping for brands and retailers
You can click here to download this issue of The Checkout to read more.
To explore past issues, you can see the archive and download issues here.
0
53 Views
Wakabayashi is a seasoned strategist with a solid track record of successful digital, database and social marketing strategies that synthesize consumer, stakeholder, technical and operational requirements for national and global brands. Most recently, Wakabayashi served as Director of Digital Strategy at Moroch Partners, where he led the digital and social strategy for McDonald’s across 5,000 restaurants in the U.S. He has also managed digital marketing for brands including Beck’s Beer, American Crew, Boston Market, 
