Sandwich, salad, soup and pizza shop Newk’s Eatery has selected The Agency Hack as its new strategic and creative partner.
The Newcomb family opened the first Newk’s in 2004 near Ole Miss in the quaint southern town of Oxford. As the fast-casual restaurant celebrates its 22nd birthday this month, there are now 90+ units across the United States. Newk’s still goes to great lengths for great food with secret family recipes, homemade salad dressings crafted daily, fresh produce delivered and chopped in-house and meats sliced on-site. It is also home to the famous Newk’s “Q” sandwich, made with a unique white BBQ sauce.
“We are excited to bring HACK into the Newk’s family,” says Frank Paci, CEO of Newk’s Eatery. “Their restaurant experience, creative acumen, and understanding of franchise organizations is exceptional.”
The Agency Hack was formed in 2024 by Dallas advertising veterans Ken Womack and Mike Stopper. Its clients include Fat Rosie’s Taco & Tequila Bar, sports publisher Inside Texas, non-profit Clay’s Color Crew and the master-planned communities of Wildridge, North Sky and Ten Mile Creek to name a few.
“We are thrilled to be working alongside Newk’s,” said Mike Stopper – Partner, Strategist and Copywriter at HACK. “The brand is on the brink of major expansion, and we look forward to bringing our experience on 40+ restaurant brands to theirs.”
HACK’s preliminary work for Newk’s launched February 1, with a full rollout planned for later this year.
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