Dallas-based agency among America’s fastest-growing private companies
Inc. revealed today that Tandem Theory, a Dallas-based firm specializing in data-driven customer insights and custom marketing solutions for leading consumer brands, ranks No. 3771 on the 2024 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking, which Tandem has achieved for five consecutive years, provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. The Inc. 5000 class of 2024 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges.
“Tandem Theory set out to redefine the agency model by stripping away traditional industry constraints. Making the Inc. 5000 list for the fifth consecutive year is a testament to our unique approach and our commitment to our clients’ success,” said Tom Millweard, Tandem Theory president. “Our team’s unwavering focus on delivering exceptional results for our amazing client partners have fueled our growth, and we look forward to continuing to deliver impactful results for our clients so we can grow in tandem.”
In a year when the industry was flat and inflationary pressures impacted client budgets, Tandem’s success formula positioned the agency as a resilient and forward-thinking leader. It allowed for the successful establishment of 15 new partnerships with clients from various industries, including Baskin Robbins and CAVA, and the data-driven growth of existing clients including Purina, Rent-A-Center and Rackspace. By strategically putting culture first and integrating advanced data and technology, Tandem continued its high growth rate since 2019 despite external challenges. A further reflection of Tandem’s enhanced client satisfaction and growth is the level of trust and confidence its clients have in the agency. In 2023, Tandem achieved a 25% increase in its NPS score, outperforming the industry average with an impressive 70/100. Tandem’s reimagined agency model has also fostered a supportive and motivated workforce with reduced turnover, which was only in the mid-single digits compared to the industry’s nearly 30% average turnover rate. With no signs of slowing down, Tandem celebrated 12 promotions and 25% annual team growth.
One of the greatest joys of my job is going through the Inc. 5000 list,” says Mike Hofman, who recently joined Inc. as editor-in-chief. “To see all of the intriguing and surprising ways that companies are transforming sectors, from health care and AI to apparel and pet food, is fascinating for me as a journalist and storyteller. Congratulations to this year’s honorees, as well, for growing their businesses fast despite the economic disruption we all faced over the past three years, from supply chain woes to inflation to changes in the workforce.”
Since its inception, commitment to a Better Client Experience through data-driven solutions has led to exponential growth. The agency’s vision is to continue industry-leading growth for clients, the agency and its employees, known as Theorists, by combining cutting-edge AI with real human expertise. As the agency continues to form new partnerships, and onboard new Theorists, the goal is to propel the business forward by prioritizing culture and leveraging a shared history of successful client and working relationships.
