Award-winning creative leader brings 15+ years of big-brand experience to creative independent agency known for compelling and disruptive campaigns
Firehouse, the award-winning Dallas-based independent advertising agency known for creating fearless, convention-breaking work, announced the appointment of Jason Niebaum as Executive Creative Director. Niebaum’s 15 years of creative leadership and major brand experience positions him to help Firehouse clients breakthrough increasingly crowded markets.
Niebaum has created campaigns for some of the world’s most recognized brands, including helping rebrand American Airlines, creating a Super Bowl spot for the Texas Rangers, and developing breakthrough creative for KFC, TikTok, and numerous national brands across food & beverage, sports, and consumer categories.
“Jason embodies everything we look for in a creative leader at Firehouse,” said Tripp Westbrook, President and Chief Creative Officer. “His energy, imagination and work ethic is totally focused on generating white space opportunities for brands to own. He’s that rare combination of driven creative and strategic problem solver and we’re thrilled to have him at Firehouse.”
For nearly 30 years, Firehouse has built a reputation for producing work rooted in unconventional strategies that challenge category norms and cause people to rethink their relationships with brands. Niebaum’s creative philosophy—and his track record of maintaining personality-driven creative at enterprise scale—aligns seamlessly with Firehouse’s commitment to sparking thriving relationships between great brands and their customers.
“I’ve always admired Firehouse’s work and their commitment to doing what’s right for their clients, even if it wasn’t what the client asked for,” said Jason Niebaum. “Their culture, entrepreneurial spirit, and track record of creative that moves the needle made this an easy decision. I’m excited to show our clients the enormous possibilities that come from this mindset.”
An SMU graduate, Niebaum brings deep local market knowledge alongside his enterprise-level creative experience. His appointment comes as Firehouse continues to expand its client roster and strengthen its position as one of the most effective independent agencies in the Southwest.
