Equilateral is having a busy summer, creating eye-catching spots, images and videos for a few of their favorite ad agency clients.
The Richards Group recently hired director Roger Peters of Equilateral to not only capture the artwork of four Choctaw Nation artists, but also to explore their fundamental creative nature. In the videos, each artist shares their creative vision and demonstrates crafting their art.
“We could immediately tell that Roger and the whole Equilateral team had a passion for this project when we first started discussing it with them. Roger dove in and brought his insightful perspective and his passion for art throughout the process. Our team and our clients are thrilled with how this work turned out.”
– Clint Carter, Creative Group Head/Writer, The Richards Group
Additionally, Dallas-based ad agency, Fortunato, tapped Equilateral to shoot over 200 E- Comm and 15 lifestyle images plus a brand video for the new GameStop line of gaming accessories called Atrix. The images and videos highlight, in striking detail, the design and gaming enhancement features of the products.
“Equilateral was the perfect partner for this project. Their attention to the craft was instrumental in bringing out every detail of the Atrix line of products. Not only that, the film and photography quality really helped elevate the brand and all of the products.”
–Rodrigo Maycotte, Co-Founder & Creative Director, Fortunato
Equilateral is also happy to announce that Max Smith has joined their team as Editor. He brings extensive experience, his editorial style is focused and collaborative, and he brings great energy and positive vibes to the editing console.
Check out his reel.
To start your next project with Equilateral, reach out to Executive Producer Jessica Cramer, jessica@equilateralfilms.com.
