When Patrón approached the teams at Southern Sky Films and Nice Content about a spot for their new Sherry Añejo Cask Collection tequila, the world was just beginning to wrap its head around the global pandemic and what it meant for our industry and beyond.
“It was a really uncertain time for film production. We were craving normalcy and a creative challenge and this project couldn’t have come at a better time.” said Kent Bishop, Managing Director at Southern Sky Films.
Led creatively by director Isaac Murray, the team developed and executed the concept from start to screen.
Director Isaac Murray on the project:
“When the client approached us with the brief to explore the idea of the process is art, I knew we had a fantastic opportunity to create something unique. It was a treat to get to work with a talented crew and collaborative client. Where we landed is a dreamy story told around a crackling fire. One that comes to life through bold visuals and immersive sound design. Moments of beautiful intrigue before the magical reveal in the agave fields. Simple but almost otherworldly.”
Due to COVID complications, the product itself was held up for several months. Both product and video are now out in the world and receiving great reviews.
Agency: Nice Content
Director: Isaac Murray
Director of Photography: Vincent Monsaint
Executive Producers: Kent Bishop, Zach Bush & Ray Courtin
Editor: Greg Sunmark
VFX/Finish: Isaac Murray
Composition/Final Mix: Brad Dale (Dallas Audio Post)
EP/Post Producer: Lisa Wisenbaker (Outlaw Post)