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The Richards Group Creates Education is Freedom Campaign for DISD | Encourages Higher Education for Underserved Students

Written by TRG

It’s a big year with students back AT school in Texas. Given the distractions and shifted priorities from the pandemic, getting higher education and/or career prep help is more important than ever. With the help from The Richards Group, the Education is Freedom (EIF) back-to-school campaign encourages students to simply “just say hey” to their Education is Freedom advisors and start a discussion that could have a positive, prominent effect on their future.

Education is Freedom (EIF) places higher education advisors in traditionally underserved high schools to assist students with college, career, and life readiness. These advisors have their own classroom equipped with computers where they provide expert knowledge to assist students with post-secondary preparatory activities (applications for college admission, financial aid, military, workforce readiness, and more). Their mission: transforms lives through education.

The EIF program is in 35 schools, has served over 7000 students in the 2019-2020 school year and has awarded over 153 million in financial aid.

Nearly all materials will be placed within DISD schools – on walls and floors, hanging within classrooms, or in the hallways. Additionally, Richards has secured one donated outdoor board that will digitally run across DFW with a Free Application for Federal Student Aid (FAFSA®) – specific message for later this fall. Select artwork pieces will displayed in schools starting September 7th.

 

About the author

TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.