Today, Doritos Loaded has unveiled its star-studded new commercial featuring renowned Chef Gordon Ramsay and Mercedes-AMG PETRONAS F1 Team driver George Russell. The commercial brings together two titans from their respective high-octane industries in an entertaining merging of speed, skill and flavor.
Inside the New Doritos Loaded Commercial
The commercial opens inside a Doritos Loaded food truck, where Chef Gordon Ramsay is preparing his Doritos Loaded Hellfire Chicken Nachos, when its mysterious driver unexpectedly accelerates, sending delicious fresh ingredients flying through the air. Despite the chaos, Chef Gordon Ramsay remains focused on ‘making the perfect Doritos Loaded’ as chips, toppings and sauces swirl around the moving vehicle as it expertly weaves through the streets.
In a surprising twist at the end, when the truck pulls up, viewers discover that the mystery driver behind the wheel is none other than George Russell, the Mercedes-AMG PETRONAS F1 Team driver.
The commercial’s unveiling marks an acceleration of both Doritos Loaded’s partnership with Chef Gordon Ramsay (announced earlier this month) and Doritos’ official partnership with the Mercedes-AMG PETRONAS F1 Team and Formula 1®.
Gordon Ramsay’s Partnership with Doritos Loaded
As part of the Doritos Loaded collaboration, Chef Ramsay will create eight signature recipes to showcase the meal’s versatility. These recipes demonstrate how adding fresh household ingredients to crunchy, flavorful Doritos creates the ultimate meal to enjoy during high-energy cultural moments – whether trackside or watching from home. The first recipe created by Gordon Ramsay is Doritos Loaded Hellfire Chicken Nachos, which is featured in the commercial and created using and uses his signature Hellfire sauce.
The eight Doritos Loaded recipes created by Gordon Ramsay will be rolled out to restaurant and hospitality operators in key global markets.
The partnership will also extend into Doritos’ relationship with Formula 1®, creating high-energy Doritos Loaded experiences for fans throughout the race season. This includes two bespoke Doritos Loaded recipes exclusively made for Formula 1® fan zone food trucks.
Anshul Khanna, Marketing Vice President at PepsiCo Food Ventures said: “Doritos Loaded is one of our fastest growing meal propositions that brings together crunchy Doritos topped with great protein, veggies, fresh seasonings and flavorful sauces. And we felt this bold culinary platform deserves a bold stage. By combining the intensity of Formula 1® with the culinary creativity of one of the world’s most renowned chefs, we’ve created a commercial for Doritos Loaded that’s packed with excitement, surprises and, ultimately, a great tasting Doritos Loaded. What’s most exciting is that this collaboration goes beyond just the commercial. Formula 1® fans – whether at home or trackside – can now enjoy Doritos Loaded recipes created by Chef Gordon Ramsay himself, meaning everyone can taste the thrill.”
Where to Find Doritos Loaded
Doritos Loaded can be enjoyed through food trucks, delivery apps, and restaurant partners. In select areas in Madrid, Barcelona and London, Doritos Loaded already is available for order through various food delivery apps and restaurant operators. Doritos Loaded will be available in additional cities over the next few months, in the Netherlands, France, Germany, and more.
